The Cleverly Insider’s Guide
Everything we know about Cleverly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Cleverly
The Insider’s Guide
Done-for-you LinkedIn and cold email lead generation agency
Every plan, grade, refund rule and rival among cold outreach tools, read from Cleverly’s own pages.
Made by Lead Generation, Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Cleverly’s own pages, its app-store listings and our grades. Every fact in it is on Cleverly’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.2
GPA, above 0 of the 81 other cold outreach tools we grade
Cleverly is a B2B lead generation agency rather than a self-serve app: its team handles targeting, copy and outreach on LinkedIn, by cold email and by phone, and hands over leads or booked meetings. Clients sign in to a dashboard to follow campaigns. LinkedIn lead generation is priced monthly, and cold email is priced per lead.
To get you started, here are 8 things to know about Cleverly, taken from its own pages and our grades.
Nothing to install or set up on your side, since the agency runs the campaigns.
- 1
Best for hiring out LinkedIn and cold email outreach
But it's a service, not software, no lead count is guaranteed, and only the LinkedIn price range is published.
- 2
Paid plans start at $397 a month
As its pricing page puts it: $397 per month and up (LinkedIn lead generation).
- 3
It runs on Web
Web.
- 4
LinkedIn lead generation
Connection requests followed by a 3-touch drip sequence, with a nurture campaign for people who have not replied.
- 5
Cold email outreach
A managed service that the site says books qualified B2B meetings each month, sold per meeting-ready lead on a month-to-month basis.
- 6
Appointment setting
A dedicated response handler takes over replies for clients on the appointment setting plan.
- 7
A 1.2 GPA, above 0 of 81
That is against the other cold outreach tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Cleverly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Cleverly at a glance
- Pricing
- Paid, from $397 per month and up (LinkedIn lead generation)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Lead Generation, Inc.
- Category
- Cold Outreach
- Our grade
- 1.2 GPA, weak
The report card
Best for hiring out LinkedIn and cold email outreach
Cleverly is an agency that runs LinkedIn and cold email lead generation for you, from $397 a month. But it's a service, not software, no lead count is guaranteed, and only the LinkedIn price range is published.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $397 to $997 a month for LinkedIn lead generation, paid to staff who run your campaigns. That's well above the $39 software middle, though a different kind of thing. |
| Free plan and trial | F | Nothing free: no plan and no trial, since you pay a monthly fee for the agency work. |
| Features | C | LinkedIn lead generation, cold email outreach and appointment setting, done by Cleverly's people. The FAQ says no number of leads is guaranteed. |
| Ease of use | B | Nothing to install or set up on your side, since the agency runs the campaigns. |
| Platforms and integrations | F | There's no product to run or connect: it's a service, with no apps or integrations on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Cleverly is for
- Fits if you want someone else to run outreach and you have the monthly budget
- Works for a founder with no time to learn a sequencing tool
Who it is not for
- Not for you if you want software you control, as this is a service
- Watch out: no number of leads is guaranteed, and the FAQ says most clients see 20 to 40 a month
- Pricey if you're small: $397 a month is where it starts
- Skip it if you need the cold email price, as only a LinkedIn range is published
Good to know
Good for
- Companies that want outbound run for them instead of learning a tool
- Agencies that want a white-label LinkedIn lead generation partner
Worth knowing
- It is a service, not software: the price covers Cleverly staff running campaigns.
- Only a price range for LinkedIn lead generation is published; the cold email per-lead price and other services are not shown as figures.
- The FAQ says no number of leads is guaranteed, and that most clients see 20 to 40 new leads a month.
- Cold email is sold month to month with no contracts, according to the FAQ.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$397
A month to start
Cleverly is a paid product, starting at $397 per month and up (LinkedIn lead generation).
Nothing free: no plan and no trial, since you pay a monthly fee for the agency work.
LinkedIn Lead Generation
$397
per month and up
The FAQ gives a range of $397 to $997 a month depending on campaign needs, with discounts for team plans of 3 or more users.
Read from cleverly.co on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Done-for-you LinkedIn and cold email lead generation agency. Here is what it does, as its own site describes it, and what it covers: marketing automation, email campaigns.
LinkedIn lead generation, cold email outreach and appointment setting, done by Cleverly's people.
- LinkedIn lead generation
- Connection requests followed by a 3-touch drip sequence, with a nurture campaign for people who have not replied.
- Cold email outreach
- A managed service that the site says books qualified B2B meetings each month, sold per meeting-ready lead on a month-to-month basis.
- Appointment setting
- A dedicated response handler takes over replies for clients on the appointment setting plan.
- Other services
- Cold calling lead generation, outsourced SDRs, LinkedIn recruiting and white-label lead generation are listed on the site.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Cleverly is made by Lead Generation, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/81
Other cold outreach tools it is graded above
Cleverly's GPA of 1.2 is higher than 0 of the 81 other cold outreach tools we grade.
It stands best on ease of use (B, above 77 of 81) and worst on free plan and trial (F, above 0).
Its paid plans start at $397 a month, against a middle price of $39 for the category: 72 of the 73 others that charge start lower.
On features, ease of use and platforms it scores 1.7 out of 4. 66 tools score higher and cost less.
Each grade against the category
Every bar is all 82 cold outreach tools we grade, cut by the letter each got. Cleverly’s own letter is outlined.
- DValue for moneyAbove 0 of 81
- FFree plan and trialAbove 0 of 81
- CFeaturesAbove 20 of 81
- BEase of useAbove 77 of 81
- FPlatforms and integrationsAbove 0 of 81
Price against what you get
Each dot is one of 74 cold outreach tools. Further left costs less; higher up scores better on features, ease of use and platforms. Cleverly is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Cleverly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 81 of the 81 other cold outreach tools grade higher. It costs $4,764 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
What this rests on. Cleverly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Growbots, AiSDR, Valley and Closely
The 4 tools Cleverly is most often weighed against, with where each one differs from it.
- 2.2GPA
Growbots
Free plan · from $29
Cold email and prospecting software, plus a done-for-you service.
- Growbots has a free plan. Cleverly does not.
- Growbots also covers inbox warm-up.
- 2.0GPA
AiSDR
Paid
AI sales agent that finds leads and runs email and LinkedIn outreach.
- Cleverly also covers marketing automation.
- AiSDR also covers AI agents.
- 1.8GPA
Valley
Free trial · from $149/mo
AI outbound platform for signal-based LinkedIn and email outreach.
- Cleverly also covers marketing automation and email campaigns.
- Valley also covers shared inbox, AI agents and reports.
- 2.4GPA
Closely
Free trial · from $39/mo
LinkedIn and email outreach automation with AI-written messages.
- Only Closely lists a browser extension.
- Cleverly also covers marketing automation.
- Closely also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Cleverly free?
No. Cleverly is a paid product, starting at $397 per month and up (LinkedIn lead generation).
How much does Cleverly cost?
Cleverly lists one plan. LinkedIn Lead Generation: $397 per month and up.
What platforms does Cleverly work on?
Cleverly is available on Web.
Does Cleverly have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Cleverly is listed for Web.
Does Cleverly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Cleverly is listed for Web.
Is Cleverly open source?
Cleverly is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Cleverly?
Cleverly is made by Lead Generation, Inc.
What are the alternatives to Cleverly?
The closest alternatives to Cleverly in our directory are Growbots, AiSDR, Valley and Closely.
How does Cleverly compare with other cold outreach tools?
Cleverly's GPA of 1.2 is higher than 0 of the 81 other cold outreach tools we grade.
Is Cleverly good value for money?
ToolGPA grades Cleverly D for value for money. Its paid plans start at $397 a month, against a middle price of $39 for the category: 72 of the 73 others that charge start lower.
Could I make my own version of Cleverly?
To replace Cleverly you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Cleverly’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Cleverly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Lead Generation, Inc. Prices change, so check cleverly.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Cleverly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/cleverly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Cleverly: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/cleverly
Know someone choosing between cold outreach tools?
Send them this guide: toolgpa.com/tools/cleverly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded cold outreach tools after Cleverly, each with an Insider's Guide of its own.
- Cold Outreach Insider's GuideEvery one of the 82 cold outreach tools we grade, compared
- lemlist Insider's GuideCold email and LinkedIn sequences with a built-in lead database2.8 GPA
- Salesforge Insider's GuideCold email and LinkedIn sequences with AI-written messages2.8 GPA
- Saleshandy Insider's GuideCold email sequences with a B2B lead database in every plan2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Cleverly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Cleverly is a trademark of its owner, and this guide is not made, paid for or approved by Lead Generation, Inc. Prices and plans change: check cleverly.co before you buy.