The Constant Contact Insider’s Guide
Everything we know about Constant Contact in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Constant Contact
The Insider’s Guide
Email, SMS and social marketing for small businesses
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Constant Contact’s own pages.
Made by Constant Contact, Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Constant Contact’s own pages, its app-store listings and our grades. Every fact in it is on Constant Contact’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 15 of the 24 other email marketing and newsletter tools we grade
Constant Contact is a marketing platform for small businesses built around email campaigns, with automations, landing pages, surveys, event pages and social posting alongside. It sells three plans, Lite, Standard and Premium, each priced by the number of contacts. A companion iPhone and iPad app handles campaigns, contacts and reports away from the desk.
To get you started, here are 9 things to know about Constant Contact, taken from its own pages and our grades.
You can check campaigns, contacts and reports from your phone.
- 1
Best for email, social posts and events for a small business
Constant Contact puts email, social posts, surveys and event pages in one account for a small business, and its iPhone app is one of the best rated in the category.
- 2
Paid plans start at $10.20 a month
As its pricing page puts it: $10.20 per month and up by contact count, billed annually (Lite).
- 3
You can try it first
30-day free trial with up to 100 email sends; it ends on its own
- 4
It runs on 2 platforms
Web and iOS.
- 5
Email campaigns with AI
Branded templates and AI content generation for newsletters and promotions, with actionable blocks for RSVPs, social follows and feedback.
- 6
Automations and Campaign Builder
Lite includes a welcome automation; Standard adds Campaign Builder for AI-made multi-channel campaigns; Premium adds custom automations.
- 7
Segments and testing
Standard and above add automated segments based on campaign engagement, scheduled sending and A/B subject line tests.
- 8
A 2.6 GPA, above 15 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Constant Contact you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Constant Contact at a glance
- Pricing
- Free trial, from $10.20 per month and up by contact count, billed annually (Lite)
- Free plan
- No
- Free trial
- 30-day free trial with up to 100 email sends; it ends on its own
- Runs on
- Web, iOS
- Made by
- Constant Contact, Inc.
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
- Store rating
- 4.8 on the App Store, 10,653 ratings
The report card
Best for email, social posts and events for a small business
Constant Contact puts email, social posts, surveys and event pages in one account for a small business, and its iPhone app is one of the best rated in the category. The catch is the plans: Lite can't even schedule a send, so most people end up on Standard at $29.75 a month. And there's no free plan, only a 30-day trial.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Lite is $10.20 a month on yearly billing, which looks cheap. But it can't schedule a send and has 1 automation template. Scheduling and subject-line tests need Standard at $29.75, more than twice what a typical email tool charges, and custom automations need Premium at $68. |
| Free plan and trial | C | No free plan. There's a 30-day trial with up to 100 email sends, and it ends on its own rather than rolling into a plan. Enough to try the editor, not to run a real campaign to your list. |
| Features | B | Email with AI writing help, automations, segments, landing pages, sign-up forms, surveys, event pages and posting to Facebook, Instagram and LinkedIn. That's the whole job and a bit more. SMS is a separate monthly add-on. |
| Ease of use | A | 4.76 from 10,653 App Store ratings for its iPhone and iPad app, the top band. You can check campaigns, contacts and reports from your phone. |
| Platforms and integrations | B | Web plus an iPhone and iPad app, and it posts straight to Facebook, Instagram and LinkedIn. No Android or desktop app, though, and no API or other integrations on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Constant Contact is for
- Great if you run a small business and want email, social posts and event sign-ups in one place
- Handy when you want to check a campaign's results from your iPhone
- Good for agencies looking after the marketing of several small clients
Who it is not for
- Pricey if you just want to schedule a newsletter, since that needs the $29.75 Standard plan
- Skip it if you want a free plan to grow into, as there's only a 30-day trial
- Tight if your list shrinks after a busy season, as the bill stays at the highest tier you've sent at
Good to know
Good for
- Small businesses that want email, social posts and events in one account
- Owners who want phone support from a live person
- Agencies managing marketing for several small clients
Worth knowing
- The US pricing page shows yearly-billed prices, 15% below paying monthly; the monthly figures and the contacts each starting price covers were not shown.
- Monthly sends are capped at 10 to 24 times the contact tier, by plan; extra emails cost $0.002 each.
- The bill follows the highest contact tier reached; once you send at a higher tier, it cannot be lowered.
- SMS marketing is sold as a separate monthly add-on to an email plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10.20
A month to start
Constant Contact is a paid product with a free trial, starting at $10.20 per month and up by contact count, billed annually (Lite).
Enough to try the editor, not to run a real campaign to your list.
Lite
$10.20
per month and up by contacts, billed annually
Email and social posting, 1 automation template, basic reports and 1 custom segment. The price rises with contacts and sends.
Standard
$29.75
per month and up by contacts, billed annually
Adds scheduling, subject-line tests, 3 automation templates, an AI campaign builder and open and click reports. Marked recommended.
Premium
$68
per month and up by contacts, billed annually
Adds dynamic content, unlimited and custom automations, SEO tips, Google ads, priority support and 500 text messages.
Multi-Account
Custom
For teams that need 5 or more accounts across locations. Sold through sales.
Trying it first
30-day free trial with up to 100 email sends; it ends on its own
Read from constantcontact.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 15% with yearly billing
Constant Contact's pricing page says prepaying for 12 months saves up to 15%, and nonprofits that prepay save up to 30%.
Stated on constantcontact.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Email, SMS and social marketing for small businesses. Here is what it does, as its own site describes it, and what it covers: AI features, marketing automation, forms, email campaigns, business texting.
Web plus an iPhone and iPad app, and it posts straight to Facebook, Instagram and LinkedIn.
- Email campaigns with AI
- Branded templates and AI content generation for newsletters and promotions, with actionable blocks for RSVPs, social follows and feedback.
- Automations and Campaign Builder
- Lite includes a welcome automation; Standard adds Campaign Builder for AI-made multi-channel campaigns; Premium adds custom automations.
- Segments and testing
- Standard and above add automated segments based on campaign engagement, scheduled sending and A/B subject line tests.
- Landing pages, surveys and events
- Build landing pages, sign-up forms, survey pages and event pages to collect contacts and registrations.
- Social posting
- Post to Facebook, Instagram and LinkedIn at once and track engagement next to email results.
- Ads and SEO on Premium
- Premium adds advanced reporting, Facebook lookalike targeting, Google ad management and SEO recommendations.
Where it runs
- Web
- iOS
What it works with
Constant Contact is made by Constant Contact, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/24
Other email marketing and newsletter tools it is graded above
Constant Contact's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on ease of use (A, above 23 of 24) and worst on value for money (D, above 0).
Its paid plans start at $10.20 a month, against a middle price of $13 for the category: 7 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Constant Contact’s own letter is outlined.
- DValue for moneyAbove 0 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- AEase of useAbove 23 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Constant Contact is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Constant Contact you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $122.40 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- A real app for iOS. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Constant Contact’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mailchimp, AWeber, Campaign Monitor, Brevo and MailerLite
The 5 tools Constant Contact is most often weighed against, with where each one differs from it.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. Constant Contact does not, though it has a free trial.
- Only Mailchimp lists an Android app.
- Constant Contact also covers business texting.
- 2.4GPA
AWeber
Free plan · from $12.50/mo
Email marketing for small businesses, with landing pages and a store.
- AWeber has a free plan. Constant Contact does not, though it has a free trial.
- Only Constant Contact lists an iOS app.
- Constant Contact also covers business texting.
- 2.4GPA
Campaign Monitor
Free trial · from $11.70/mo
Email marketing for small businesses, nonprofits and agencies.
- Only Constant Contact lists an iOS app.
- Constant Contact also covers business texting.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo has a free plan. Constant Contact does not, though it has a free trial.
- Only Constant Contact lists an iOS app.
- Constant Contact also covers business texting.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- MailerLite has a free plan. Constant Contact does not, though it has a free trial.
- Constant Contact also covers business texting.
- MailerLite also covers paid newsletters.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Constant Contact free?
No, Constant Contact is a paid product, but you can try it first. 30-day free trial with up to 100 email sends; it ends on its own.
How much does Constant Contact cost?
Constant Contact lists 4 plans. Lite: $10.20 per month and up by contacts, billed annually.
What platforms does Constant Contact work on?
Constant Contact is available on Web and iOS.
Does Constant Contact offer any discounts?
Constant Contact publicly lists the following: Save 15% with yearly billing.
How is Constant Contact rated?
Constant Contact's iPhone and iPad app averages 4.8 out of 5 from 10,653 ratings on the App Store in the United States, as read on Oct 17, 2026.
Does Constant Contact have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Constant Contact is listed for Web and iOS.
Does Constant Contact have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Constant Contact is listed for Web and iOS.
Is Constant Contact open source?
Constant Contact is not described as open source on its own site, as read on Oct 17, 2026.
What does Constant Contact integrate with?
Constant Contact's listing names Facebook, Instagram and LinkedIn. A listing names up to eight integrations, so it may connect to more.
Who makes Constant Contact?
Constant Contact is made by Constant Contact, Inc.
What are the alternatives to Constant Contact?
The closest alternatives to Constant Contact in our directory are Mailchimp, AWeber, Campaign Monitor, Brevo and MailerLite.
How does Constant Contact compare with other email marketing and newsletter tools?
Constant Contact's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
Is Constant Contact good value for money?
ToolGPA grades Constant Contact D for value for money. Its paid plans start at $10.20 a month, against a middle price of $13 for the category: 7 of the 22 others that charge start lower.
Could I make my own version of Constant Contact?
To replace Constant Contact you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Constant Contact’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Constant Contact's own pages on 17 October 2026, and its App Store rating. Its pricing page turned our reader away when we checked it again, so the prices are the listing's. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Constant Contact, Inc. Prices change, so check constantcontact.com before you buy.
- constantcontact.com/pricing
- community.constantcontact.com/faqs/post/billing-faq-dhC9WdWOtCTI0bc
- community.constantcontact.com/getting-started-with-your-partnership/post/overview-of-constant-contact-s-partner-program-YaiOGjaOCac7ygF
- community.constantcontact.com/ask-the-community/post/what-is-included-in-the-30-day-free-trial-cAMYpgqkE336Kbz
- apps.apple.com/us/app/constant-contact/id880731821
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Constant Contact, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/constant-contact
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Constant Contact: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/constant-contact
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/constant-contact/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Constant Contact, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Constant Contact’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Constant Contact is a trademark of its owner, and this guide is not made, paid for or approved by Constant Contact, Inc. Prices and plans change: check constantcontact.com before you buy.