The Google Rich Results Test Insider’s Guide
Everything we know about Google Rich Results Test in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Google Rich Results Test
The Insider’s Guide
Free Google check of which rich results a page's structured data earns
Every plan, grade, refund rule and rival among technical SEO tools, read from Google Rich Results Test’s own pages.
Made by Google · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Google Rich Results Test’s own pages, its app-store listings and our grades. Every fact in it is on Google Rich Results Test’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 64 of the 83 other technical SEO tools we grade
The Rich Results Test is a free Google tool that reads the structured data on a page, or in a pasted code snippet, and reports which Google rich result types it qualifies for. It fetches the page as Google's inspection crawler on a smartphone or desktop, lists errors and warnings item by item, and for some types previews how the result could look in Google Search.
To get you started, here are 8 things to know about Google Rich Results Test, taken from its own pages and our grades.
No rating on record, and nothing to set up: enter a URL or paste code and run it.
- 1
Best for checking a page qualifies for Google rich results
Google's Rich Results Test reads the structured data on a page or a pasted snippet and tells you which rich result types it qualifies for, with errors and warnings item by item.
- 2
It is free
Google Rich Results Test has no paid plan at all. Open to anyone in a browser with no account: test any public URL or a code snippet as often as you like, and share results by link for about 90 days.
- 3
It runs on Web
Web.
- 4
Test a URL or a code snippet
Enter a public URL, or paste code and edit and rerun it as often as needed; JSON-LD, RDFa and Microdata are supported.
- 5
Rich result detection
Lists the rich result types found, such as Article, Breadcrumb, Event, Job posting, Product snippet, Recipe and Review snippet, with each item's errors and warnings.
- 6
Crawl checks
Reports whether Google could crawl and fetch the page, whether robots.txt allows it, and which page resources failed to load.
- 7
A 2.8 GPA, above 64 of 83
That is against the other technical SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Google Rich Results Test is free, so making your own would save you nothing.
Google Rich Results Test at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Category
- Technical SEO & Site Audits
- Our grade
- 2.8 GPA, good
The report card
Best for checking a page qualifies for Google rich results
Google's Rich Results Test reads the structured data on a page or a pasted snippet and tells you which rich result types it qualifies for, with errors and warnings item by item. But it only knows the types Google Search supports, it can't fetch pages behind a login or firewall, and a pass doesn't promise a rich result will show.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | Free, from Google, with URL and code tests, search previews and shareable results. Nothing to buy. |
| Free plan and trial | A | Open to anyone in a browser with no account, as often as you like. |
| Features | D | One narrow job: rich result eligibility for the types Google supports, with crawl checks, previews and a code explorer. For general schema.org checks Google points you to the Schema Markup Validator. |
| Ease of use | B | No rating on record, and nothing to set up: enter a URL or paste code and run it. Clicking an error opens the source at that line. |
| Platforms and integrations | C | Web only, linked to Google Search Console, with no API on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Google Rich Results Test is for
- Fits if you're checking structured data before a page goes live
- Works for finding out why a rich result stopped showing for a page
Who it is not for
- Skip it if you need general schema.org checks, as it only knows Google's rich result types
- Not for you if the page is behind a login, firewall or robots.txt block, unless you paste the code or use a tunnel
- Watch out: passing the test doesn't mean Google will show the rich result, as it picks layouts per search
- Watch out: shared links and saved history last about 90 days, and anyone with the link can open them
Good to know
Good for
- Developers checking structured data before a page goes live
- SEO specialists confirming a page qualifies for a Google rich result
- Debugging why a rich result stopped showing for a page
Worth knowing
- Checks only the rich result types Google Search supports; Google points to the Schema Markup Validator for general schema.org checks.
- Pages behind a firewall or login, or blocked by robots.txt, cannot be tested by URL; you need a tunnel or a code snippet.
- A passing test does not guarantee a rich result: Google says it chooses result layouts per search.
- Shared results links and saved test history last only about 90 days, and anyone with a bookmark can open it.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Google Rich Results Test is free to use.
Free, from Google, with URL and code tests, search previews and shareable results.
Free
$0
URL and code tests for JSON-LD, RDFa and Microdata, smartphone or desktop crawler, previews and shareable results.
The free plan
Open to anyone in a browser with no account: test any public URL or a code snippet as often as you like, and share results by link for about 90 days.
Read from search.google.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free Google check of which rich results a page's structured data earns. Here is what it does, as its own site describes it, and what it covers: site audit, schema markup.
One narrow job: rich result eligibility for the types Google supports, with crawl checks, previews and a code explorer.
- Test a URL or a code snippet
- Enter a public URL, or paste code and edit and rerun it as often as needed; JSON-LD, RDFa and Microdata are supported.
- Rich result detection
- Lists the rich result types found, such as Article, Breadcrumb, Event, Job posting, Product snippet, Recipe and Review snippet, with each item's errors and warnings.
- Crawl checks
- Reports whether Google could crawl and fetch the page, whether robots.txt allows it, and which page resources failed to load.
- Search result preview
- For some rich result types, shows how the result might look in Google Search on desktop and mobile.
- Code explorer
- Clicking an error opens the rendered source at the line in question.
- Shareable results and history
- Share a results link that anyone can open, and bookmark runs to keep a test history, each kept for about 90 days.
Where it runs
- Web
What it works with
- Google Search Console
Google Rich Results Test is made by Google.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
64/83
Other technical SEO tools it is graded above
Google Rich Results Test's GPA of 2.8 is higher than 64 of the 83 other technical SEO tools we grade, and level with 8.
It stands best on free plan and trial (A, above 62 of 83) and worst on features (D, above 0).
Google Rich Results Test has no paid plan.
On features, ease of use and platforms it scores 2.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 84 technical SEO tools we grade, cut by the letter each got. Google Rich Results Test’s own letter is outlined.
- AValue for moneyAbove 54 of 83
- AFree plan and trialAbove 62 of 83
- DFeaturesAbove 0 of 83
- BEase of useAbove 62 of 83
- CPlatforms and integrationsAbove 3 of 83
Price against what you get
Each dot is one of 73 technical SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Google Rich Results Test is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Google Rich Results Test is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.8 is higher than 64 of the 83 other technical SEO tools we grade.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- A crawler that checks every page of a site.
- Sharing with other people, which means accounts and invitations.
What this rests on. Google Rich Results Test’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Schema Markup Validator, Google Search Console, Schema App, Schemantra and Schema.dev
The 5 tools Google Rich Results Test is most often weighed against, with where each one differs from it.
- 2.8GPA
Schema Markup Validator
Free
Free schema.org checker for any structured data on a page or snippet.
- 3.0GPA
Google Search Console
Free
Free Google reports on a site's search traffic, indexing and issues.
- Google Search Console also covers page speed.
- 1.8GPA
Schema App
Paid
Managed enterprise schema markup and content knowledge graph.
- Google Rich Results Test has a free plan. Schema App does not.
- Google Rich Results Test also covers site audit.
- Schema App also covers reports and AI search visibility.
- 2.6GPA
Schemantra
Free
Free web-based JSON-LD generator for every schema.org type.
- Google Rich Results Test also covers site audit.
- Schemantra also covers no-code.
- 2.8GPA
Schema.dev
Free
Free point-and-click schema markup builder for Chrome.
- Only Google Rich Results Test lists a web app.
- Only Schema.dev lists a browser extension.
- Google Rich Results Test also covers site audit.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Google Rich Results Test free?
Yes. Google Rich Results Test is free to use.
How much does Google Rich Results Test cost?
Google Rich Results Test lists one plan. Free: $0.
What platforms does Google Rich Results Test work on?
Google Rich Results Test is available on Web.
Does Google Rich Results Test have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Google Rich Results Test is listed for Web.
Does Google Rich Results Test have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Google Rich Results Test is listed for Web.
Is Google Rich Results Test open source?
Google Rich Results Test is not described as open source on its own site, as read on Oct 23, 2026.
What does Google Rich Results Test integrate with?
Google Rich Results Test's listing names Google Search Console. A listing names up to eight integrations, so it may connect to more.
Who makes Google Rich Results Test?
Google Rich Results Test is made by Google.
What are the alternatives to Google Rich Results Test?
The closest alternatives to Google Rich Results Test in our directory are Schema Markup Validator, Google Search Console, Schema App, Schemantra and Schema.dev.
How does Google Rich Results Test compare with other technical SEO tools?
Google Rich Results Test's GPA of 2.8 is higher than 64 of the 83 other technical SEO tools we grade, and level with 8.
Is Google Rich Results Test good value for money?
ToolGPA grades Google Rich Results Test A for value for money. Google Rich Results Test has no paid plan.
Could I make my own version of Google Rich Results Test?
Google Rich Results Test is free, so making your own would save you nothing.
Where this guide comes from
The prices, plans, platforms and features were read from Google Rich Results Test’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Google's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Google. Prices change, so check search.google.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Google Rich Results Test, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/google-rich-results-test
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Google Rich Results Test: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/google-rich-results-test
Know someone choosing between technical SEO tools?
Send them this guide: toolgpa.com/tools/google-rich-results-test/guide
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See our other guides
The best-graded technical SEO tools after Google Rich Results Test, each with an Insider's Guide of its own.
- Technical SEO & Site Audits Insider's GuideEvery one of the 84 technical SEO tools we grade, compared
- Lighthouse Insider's GuideGoogle's open-source audit of page speed, accessibility and SEO3.2 GPA
- PageSpeed Insights Insider's GuideFree Google speed test with real-user Core Web Vitals and Lighthouse3.2 GPA
- Yellow Lab Tools Insider's GuideFree open-source audit of a page's speed and front-end code3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Google Rich Results Test’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Google Rich Results Test is a trademark of its owner, and this guide is not made, paid for or approved by Google. Prices and plans change: check search.google.com before you buy.