The Grata Insider’s Guide
Everything we know about Grata in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Grata
The Insider’s Guide
Private company search and deal sourcing for M&A teams
Every plan, grade, refund rule and rival among lead and email finders, read from Grata’s own pages.
Made by Grata · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Grata’s own pages, its app-store listings and our grades. Every fact in it is on Grata’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 13 of the 72 other lead and email finders we grade
Grata Intelligence is a private-market data platform aimed at M&A and investing teams: private company search, financials, executive contacts, seller-intent signals, buyer lists and pipeline tracking. Its site names family offices, private equity, investment banks and corporate development teams as the intended users. Prices are not published.
To get you started, here are 7 things to know about Grata, taken from its own pages and our grades.
No price is published, and seller-intent signals and the API sit on the top tier.
- 1
Best for finding private companies for deal sourcing
Grata searches private companies for M&A and deal teams, with buyer lists, a pipeline, an Excel add-in and an API.
- 2
It runs on Web
Web, with a browser extension too.
- 3
Private company search
Finds private companies by keyword or by similarity to a known company, with private company data, financials and executive contacts.
- 4
Seller intent signals
The Alpha tier adds signals meant to find companies months before they come to market, according to the pricing page.
- 5
Buyer lists and pipeline
Builds buyer lists, tracks a deal pipeline and syncs with a CRM; the Scale tier adds bidirectional automated CRM syncs.
- 6
A 1.8 GPA, above 13 of 72
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Grata you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
Grata at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Grata
- Category
- Lead & Email Finders
- Our grade
- 1.8 GPA, weak
The report card
Best for finding private companies for deal sourcing
Grata searches private companies for M&A and deal teams, with buyer lists, a pipeline, an Excel add-in and an API. No price is published, and seller-intent signals and the API sit on the top tier.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is shown; the page sends you to a demo or a specialist, so it sits in the middle by default. |
| Free plan and trial | F | The listing shows no free plan and no trial, so you pay before you can try it. |
| Features | C | Private company search, buyer lists and a pipeline, with signals and API only on Alpha. It is for deal sourcing, not a general contact finder. |
| Ease of use | C | No store rating on record. Expect a demo and onboarding rather than signing up and starting. |
| Platforms and integrations | B | Web app and a browser extension, an Excel add-in, an API, an MCP connection and six listed integrations. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Grata is for
- Fits if you work in M&A or private equity and need lists of private companies
- Works for deal teams that live in Excel and want search inside it
Who it is not for
- Not for you if you want a general email or phone finder, as it is built for company discovery
- Skip it if you need to see a price first, as it is shown only after a demo
- Tight if you want to test it, as no free plan or trial is listed
- Watch out: seller-intent signals and API access are listed only on the Alpha tier
Good to know
Good for
- Private equity and advisory teams sourcing acquisition targets
- Investment banks building buyer lists for sell-side mandates
- Corporate development teams mapping markets
Worth knowing
- No prices are published; the pricing page sends visitors to book a demo or talk to a specialist.
- It has three tiers, Growth, Scale and Alpha, and seller-intent signals and API access are listed only on Alpha.
- The data is about private companies for deal sourcing, not a general sales contact finder.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Grata's current pricing could not be confirmed from its own site.
No price is shown; the page sends you to a demo or a specialist, so it sits in the middle by default.
We could not confirm Grata’s current prices from its own site, so this guide lists no plans. grata.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Private company search and deal sourcing for M&A teams. Here is what it does, as its own site describes it, and what it covers: public API, AI features, sales pipeline, research.
Private company search, buyer lists and a pipeline, with signals and API only on Alpha.
- Private company search
- Finds private companies by keyword or by similarity to a known company, with private company data, financials and executive contacts.
- Seller intent signals
- The Alpha tier adds signals meant to find companies months before they come to market, according to the pricing page.
- Buyer lists and pipeline
- Builds buyer lists, tracks a deal pipeline and syncs with a CRM; the Scale tier adds bidirectional automated CRM syncs.
- Deal and market data
- The Scale tier adds deal multiples and valuations, public company financials, a Private Market Index and conference attendee data.
- Excel add-in, MCP and API
- An Excel add-in and an MCP server connect Grata to spreadsheets and AI tools, and an API and data warehouse delivery are sold as add-ons.
Where it runs
- Web
- Browser extension
What it works with
- Microsoft Excel
- Microsoft Office 365
- SharePoint
- Box
- Dropbox
- Datasite
Grata is made by Grata.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/72
Other lead and email finders it is graded above
Grata's GPA of 1.8 is higher than 13 of the 72 other lead and email finders we grade, and level with 5.
It stands best on platforms and integrations (B, above 19 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. Grata’s own letter is outlined.
- CValue for moneyAbove 11 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 2 of 72
- CEase of useAbove 5 of 72
- BPlatforms and integrationsAbove 19 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Grata you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 54 of the 72 other lead and email finders grade higher.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- A library of papers and sources to search.
- It plugs into other products, Microsoft Excel, Microsoft Office 365 and SharePoint among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Grata’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sourcescrub, Crunchbase, ZoomInfo and D&B Hoovers
The 4 tools Grata is most often weighed against, with where each one differs from it.
- 1.6GPA
Sourcescrub
Paid
Deal sourcing platform for private company discovery.
- Sourcescrub also covers reports.
- 1.8GPA
Crunchbase
Free trial
Private company data with funding and growth predictions.
- Only Grata lists a browser extension.
- Grata also covers sales pipeline.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- ZoomInfo has a free plan. Grata does not.
- Only ZoomInfo lists an iOS app.
- Grata also covers sales pipeline and research.
- 1.8GPA
D&B Hoovers
Free trial
Sales intelligence from Dun & Bradstreet business data.
- Only Grata lists a browser extension.
- Grata also covers sales pipeline.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Grata free?
No. Grata is a paid product.
What platforms does Grata work on?
Grata is available on Web. It also has a browser extension.
Does Grata have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Grata is listed for Web.
Does Grata have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Grata is listed for Web.
Is Grata open source?
Grata is not described as open source on its own site, as read on Nov 13, 2026.
Does Grata have an API?
Yes. Grata offers a public API, according to its own site.
What does Grata integrate with?
Grata's listing names Microsoft Excel, Microsoft Office 365, SharePoint, Box, Dropbox and Datasite.
Who makes Grata?
Grata is made by a company of the same name.
What are the alternatives to Grata?
The closest alternatives to Grata in our directory are Sourcescrub, Crunchbase, ZoomInfo and D&B Hoovers.
How does Grata compare with other lead and email finders?
Grata's GPA of 1.8 is higher than 13 of the 72 other lead and email finders we grade, and level with 5.
Could I make my own version of Grata?
To replace Grata you would be making a library of papers and sources to search.
Where this guide comes from
The prices, plans, platforms and features were read from Grata’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Grata's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Grata. Prices change, so check grata.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Grata, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/grata
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Grata: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/grata
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/grata/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after Grata, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 73 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Grata’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Grata is a trademark of its owner, and this guide is not made, paid for or approved by Grata. Prices and plans change: check grata.com before you buy.