Instapage Optimize

The Instapage Optimize plan costs $159 per month for 30,000 visitors, billed annually ($199 billed monthly). Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).

Create costs $79 per month for 15,000 visitors, billed annually ($99 billed monthly) and gives you the builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages. Optimize costs $159 per month for 30,000 visitors, billed annually ($199 billed monthly) and gives you adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).

That depends on what you need. Convert costs Custom and adds custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager. The listing is what each plan states; neither plan is graded on its own.

There is no free plan, but there is a 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors.

Oct 17, 2026, against https://instapage.com/plans. Vendors change prices and plans without notice, so confirm on their site before you buy.