Instapage pricing
Instapage is a paid product with a free trial, starting at $79 per month for 15,000 visitors, billed annually ($99 billed monthly).
Plans and prices
- Starts at
- $79 per month for 15,000 visitors, billed annually ($99 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors.
| Plan | Price | What you get |
|---|---|---|
| Create | $79per month for 15,000 visitors, billed annually ($99 billed monthly) | The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages. |
| Optimize | $159per month for 30,000 visitors, billed annually ($199 billed monthly) | Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly). |
| Convert | Custom | Custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager. |
Read from instapage.com on Oct 17, 2026. Prices change, so confirm with Instapage before you buy.
Ways to pay less for Instapage
- Annual discountSave up to 20% with annual billing
Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.
Stated on instapage.com
How Instapage's price compares
| Tool | Starts at | Free plan | |
|---|---|---|---|
| Instapage | $79 per month for 15,000 visitors, billed annually ($99 billed monthly) | No | |
| Leadpages | $29 per month, billed monthly | No | Compare |
| Unbounce | $22 per month for up to 500 visitors, billed annually ($29 billed monthly) | No | Compare |
| Landingi | $24 per month for up to 2,000 visits, billed annually | No | Compare |
| Swipe Pages | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) | No | Compare |
| ClickFunnels | $81 per month, billed annually ($97 billed monthly) | No | Compare |
Each price is the vendor’s own, with its billing basis as stated. Check dates are on each tool’s page.
Instapage pricing questions
Is Instapage free?
No, Instapage is a paid product, but you can try it first. 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors.
How much does Instapage cost?
Instapage lists 3 plans. Create: $79 per month for 15,000 visitors, billed annually ($99 billed monthly). Optimize: $159 per month for 30,000 visitors, billed annually ($199 billed monthly). Convert: custom pricing. Prices were read from instapage.com on Oct 17, 2026.
Does Instapage have a free trial?
Yes. 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors.
Is Instapage cheaper with annual billing?
Save up to 20% with annual billing. Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.
When were Instapage's prices last checked?
On Oct 17, 2026, against instapage.com. Vendors change prices without notice, so confirm on their site before you buy.