Instapage Create
The Instapage Create plan costs $79 per month for 15,000 visitors, billed annually ($99 billed monthly).
What the plan includes
The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.
As stated on instapage.comThe plans either side of it
- Optimize$159 per month for 30,000 visitors, billed annually ($199 billed monthly)one above
Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).
What else costs about this much
| Tool | Starts at | Free plan |
|---|---|---|
| ClickFunnels | $81 a month | No |
| LanderLab | $69 a month | No |
Each tool’s own starting price, within a quarter of what this plan costs. A starting price is not the same plan, so read what each one includes before weighing them against each other.
Instapage Create questions
How much is the Instapage Create plan?
The Instapage Create plan costs $79 per month for 15,000 visitors, billed annually ($99 billed monthly). The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.
Is it worth moving from Create to Optimize?
That depends on what you need. Optimize costs $159 per month for 30,000 visitors, billed annually ($199 billed monthly) and adds adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly). The listing is what each plan states; neither plan is graded on its own.
Does Instapage have a free plan or a trial?
There is no free plan, but there is a 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors.
When was this checked?
Oct 17, 2026, against https://instapage.com/plans. Vendors change prices and plans without notice, so confirm on their site before you buy.