The Kajabi Insider’s Guide
Everything we know about Kajabi in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Kajabi
The Insider’s Guide
All-in-one platform for selling courses, coaching and communities
Every plan, grade, refund rule and rival among course and community platforms, read from Kajabi’s own pages.
Made by Kajabi · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Kajabi’s own pages, its app-store listings and our grades. Every fact in it is on Kajabi’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 1 of the 18 other course and community platforms we grade
Kajabi is an all-in-one platform for coaches, educators and other experts who sell what they know. Courses, coaching, communities, memberships, paid newsletters, podcasts and downloads sit beside a website builder, email marketing, funnels and checkout in one account. Kajabi takes no share of sales, though card processing fees apply.
To get you started, here are 9 things to know about Kajabi, taken from its own pages and our grades.
And you're setting up a site, emails, funnels and a checkout before anything sells.
- 1
Best for running a whole course business from one account
That's a stack of tools you won't pay for separately.
- 2
Paid plans start at $143 a month
As its pricing page puts it: $143 per month, billed annually ($179 billed monthly).
- 3
You can try it first
14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Courses and coaching
Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- 6
Communities
Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- 7
Email, funnels and landing pages
Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- 8
A 2.0 GPA, above 1 of 18
That is against the other course and community platforms we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Kajabi you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Kajabi at a glance
- Pricing
- Free trial, from $143 per month, billed annually ($179 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled
- Runs on
- Web, iOS, Android
- Made by
- Kajabi
- Category
- Courses & Communities
- Our grade
- 2.0 GPA, fair
- Store rating
- 4.3 on the App Store, 7,416 ratings
The report card
Best for running a whole course business from one account
Kajabi puts your site, emails, funnels, checkout, courses and community in one account, and takes no cut of your sales if you use Kajabi Payments. That's a stack of tools you won't pay for separately. But Basic is $143 a month billed yearly, the top of what this category charges, and the only way to try it is a 14-day trial that rolls into a paid plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Basic is $143 a month billed yearly, and Kajabi takes no share of sales through Kajabi Payments, whose 2.9% + 30 cents is card processing. So $2,000 of sales a month costs $143, right where this category's dearest tenth starts. Use another processor and Basic adds 2%, another $40. |
| Free plan and trial | D | No free plan. The 14-day trial covers the whole platform, but it rolls into Growth at $249 a month unless you cancel, so it's the kind that bills you at the end. |
| Features | B | Courses with drip, assessments and cohorts, coaching, a community, unlimited emails, funnels and landing pages, upsells, affiliates, tax and paid newsletters. Nothing in the listing shows a gap in the job; Basic just stops at 5 products and 2,500 contacts. |
| Ease of use | C | 4.34 from about 7,400 App Store ratings, mid-table for this category. And you're setting up a site, emails, funnels and a checkout before anything sells. |
| Platforms and integrations | B | Web, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API. No desktop app, which an A needs. An app in your own name is on Pro, or $199 a month extra. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Kajabi is for
- Great if you want site, email, checkout and courses on one bill and one login
- Handy when you sell courses, coaching and a newsletter to the same people
- Good for coaches who'd rather not wire five tools together with Zapier
Who it is not for
- Pricey if you're just starting, as Basic is $143 a month even billed yearly
- Tight if you plan lots of offers, since Basic stops at 5 products and 2,500 contacts
- Skip it if you want your own branded app without paying $199 a month or moving to Pro
Good to know
Good for
- Coaches and educators who want site, email, checkout and courses in one account
- Experts selling several kinds of product to the same audience
- Businesses that want their own branded app in the app stores
Worth knowing
- No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
- Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
- There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
- Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$143
A month to start
Kajabi is a paid product with a free trial, starting at $143 per month, billed annually ($179 billed monthly).
Basic
$143
per month for up to 2,500 contacts, billed annually ($179 monthly)
5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.
Growth
$199
per month for up to 25,000 contacts, billed annually ($249 monthly)
50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.
Pro
$399
per month for up to 100,000 contacts, billed annually ($499 monthly)
Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.
Trying it first
14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled
Read from kajabi.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.
Stated on kajabi.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
All-in-one platform for selling courses, coaching and communities. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, email campaigns, paid newsletters, online courses, community.
Web, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API.
- Courses and coaching
- Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- Communities
- Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- Email, funnels and landing pages
- Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- Checkout and payments
- One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.
- Newsletters with paywalls
- Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.
- Branded and Creator apps
- A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.
Where it runs
- Web
- iOS
- Android
What it works with
- Stripe
- PayPal
- Zapier
- Google Analytics
- Meta Pixel
- ActiveCampaign
- Mailchimp
- Accredible
Kajabi is made by Kajabi.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/18
Other course and community platforms it is graded above
Kajabi's GPA of 2.0 is higher than 1 of the 18 other course and community platforms we grade, and level with 2.
It stands best on features (B, above 10 of 18) and worst on value for money (D, above 0).
Its paid plans start at $143 a month, against a middle price of $41 for the category: 16 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 19 course and community platforms we grade, cut by the letter each got. Kajabi’s own letter is outlined.
- DValue for moneyAbove 0 of 18
- DFree plan and trialAbove 1 of 18
- BFeaturesAbove 10 of 18
- CEase of useAbove 0 of 18
- BPlatforms and integrationsAbove 0 of 18
Price against what you get
Each dot is one of 19 course and community platforms. Further left costs less; higher up scores better on features, ease of use and platforms. Kajabi is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Kajabi you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 15 of the 18 other course and community platforms grade higher. It costs $1,716 a year.
What you could make
- Online courses and paid newsletters: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A members' space with posts, chat and events that people keep coming back to.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Stripe, PayPal and Zapier among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kajabi’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Thinkific, Teachable, Kartra, Podia and Circle
The 5 tools Kajabi is most often weighed against, with where each one differs from it.
- 2.4GPA
Thinkific
Free trial · from $40/mo
Course, community and membership platform for experts and academies.
- Only Kajabi lists iOS and Android apps.
- Kajabi also covers marketing automation, email campaigns and paid newsletters.
- Thinkific also covers invoicing.
- 2.4GPA
Teachable
Free trial · from $29/mo
Online course, coaching and membership platform with its own checkout.
- Kajabi also covers marketing automation, paid newsletters and community.
- 2.2GPA
Kartra
Free trial · from $52/mo
Marketing suite with funnels, email, courses and membership sites.
- Only Kajabi lists iOS and Android apps.
- Kajabi also covers paid newsletters and community.
- Kartra also covers forms, surveys and help desk.
- 2.4GPA
Podia
Free trial · from $42/mo
Website, store, courses, community and email for creators in one place.
- Only Kajabi lists iOS and Android apps.
- Kajabi also covers paid newsletters.
- 2.8GPA
Circle
Free trial · from $89/mo
Community platform with courses, events, payments and branded apps.
- Kajabi also covers marketing automation and paid newsletters.
- Circle also covers workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Kajabi free?
No, Kajabi is a paid product, but you can try it first. 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled.
How much does Kajabi cost?
Kajabi lists 3 plans. Basic: $143 per month for up to 2,500 contacts, billed annually ($179 monthly).
What platforms does Kajabi work on?
Kajabi is available on Web, iOS and Android.
Does Kajabi offer any discounts?
Kajabi publicly lists the following: Save 20% with annual billing.
How is Kajabi rated?
Kajabi's iPhone and iPad app averages 4.3 out of 5 from 7,416 ratings on the App Store in the United States, as read on Oct 17, 2026.
Does Kajabi have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Kajabi is listed for Web, iOS and Android.
Does Kajabi have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Kajabi is listed for Web, iOS and Android.
Is Kajabi open source?
Kajabi is not described as open source on its own site, as read on Oct 17, 2026.
Does Kajabi have an API?
Yes. Kajabi offers a public API, according to its own site.
What does Kajabi integrate with?
Kajabi's listing names Stripe, PayPal, Zapier, Google Analytics, Meta Pixel, ActiveCampaign, Mailchimp and Accredible.
Who makes Kajabi?
Kajabi is made by Kajabi.
What are the alternatives to Kajabi?
The closest alternatives to Kajabi in our directory are Thinkific, Teachable, Kartra, Podia and Circle.
How does Kajabi compare with other course and community platforms?
Kajabi's GPA of 2.0 is higher than 1 of the 18 other course and community platforms we grade, and level with 2.
Is Kajabi good value for money?
ToolGPA grades Kajabi D for value for money. Its paid plans start at $143 a month, against a middle price of $41 for the category: 16 of the 17 others that charge start lower.
Could I make my own version of Kajabi?
To replace Kajabi you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Kajabi’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Kajabi's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Kajabi. Prices change, so check kajabi.com before you buy.
- kajabi.com/pricing
- kajabi.com
- kajabi.com/product/online-courses
- kajabi.com/product/communities
- kajabi.com/product/newsletters
- kajabi.com/features/branded-app
- help.kajabi.com/en/collections/19744923-integrations
- help.kajabi.com/en/articles/17175659-explore-the-kajabi-creator-mobile-app
- help.kajabi.com/en/articles/17175624-download-and-log-in-to-the-kajabi-mobile-app
- help.kajabi.com/en/collections/19761145-branded-mobile-app
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Kajabi, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/kajabi
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Kajabi: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/kajabi
Know someone choosing between course and community platforms?
Send them this guide: toolgpa.com/tools/kajabi/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded course and community platforms after Kajabi, each with an Insider's Guide of its own.
- Courses & Communities Insider's GuideEvery one of the 19 course and community platforms we grade, compared
- Circle Insider's GuideCommunity platform with courses, events, payments and branded apps2.8 GPA
- Simplero Insider's GuideAll-in-one platform for courses, community, email and coaching2.8 GPA
- systeme.io Insider's GuideAll-in-one marketing suite with funnels, email, courses and community2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Kajabi’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Kajabi is a trademark of its owner, and this guide is not made, paid for or approved by Kajabi. Prices and plans change: check kajabi.com before you buy.