The Kameleoon Insider’s Guide
Everything we know about Kameleoon in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Kameleoon
The Insider’s Guide
A/B testing, feature management and personalization platform
Every plan, grade, refund rule and rival among website and product analytics tools, read from Kameleoon’s own pages.
Made by Kameleoon · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Kameleoon’s own pages, its app-store listings and our grades. Every fact in it is on Kameleoon’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 13 of the 58 other website and product analytics tools we grade
Kameleoon is an experimentation platform for marketing, product and engineering teams. Its entry plan is built around Prompt-Based Experimentation (PBX), where experiments are created by chatting with an AI. Feature management, feature experimentation, personalization and mobile app testing are sold as extra capabilities.
To get you started, here are 9 things to know about Kameleoon, taken from its own pages and our grades.
Many parts, such as feature management, mobile testing and personalisation, are add-ons on top.
- 1
Best for A/B testing and feature flags for bigger teams
Kameleoon runs A/B tests, feature flags and personalisation.
- 2
Paid plans start at $495 a month
As its pricing page puts it: $495 per month for up to 10 experiments and 50,000 visitors (billing basis not shown).
- 3
You can try it first
PBX Starter free trial: 30 days, no credit card required, up to 3 experiments.
- 4
It runs on Web
Web.
- 5
Prompt-Based Experimentation
Experiments on a website are built by chatting with Kameleoon's AI assistant, called PBX.
- 6
Statistics tools
Sequential testing, multiple testing correction, sample ratio mismatch detection and holdout groups.
- 7
Feature management and experimentation
Feature flags and rollouts, and experiments run from code; listed as extra capabilities on Starter.
- 8
A 2.0 GPA, above 13 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Kameleoon you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Kameleoon at a glance
- Pricing
- Free trial, from $495 per month for up to 10 experiments and 50,000 visitors (billing basis not shown)
- Free plan
- No
- Free trial
- PBX Starter free trial: 30 days, no credit card required, up to 3 experiments.
- Runs on
- Web
- Made by
- Kameleoon
- Category
- Website & Product Analytics
- Our grade
- 2.0 GPA, fair
The report card
Best for A/B testing and feature flags for bigger teams
Kameleoon runs A/B tests, feature flags and personalisation. The $495 a month Starter plan caps at 10 experiments and 50,000 visitors a month. Many parts, such as feature management, mobile testing and personalisation, are add-ons on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $495 a month for Starter, well past the category's dearest-tenth start of $299, with feature management and more as add-ons. |
| Free plan and trial | C | A 30-day trial with no card, limited to 3 experiments. No free plan. |
| Features | C | Prompt-based testing, statistics tools, segmentation and sequential testing. Feature management, personalisation, mobile testing and bandits are add-ons. |
| Ease of use | C | No rating on record. You set up a site tag and tests. |
| Platforms and integrations | B | Web, with Figma, Slack, Adobe Analytics and 6sense. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Kameleoon is for
- Fits if you run a steady programme of site experiments
- Works for teams that want a trial of AI-assisted test setup first
Who it is not for
- Pricey if you're small: $495 a month for Starter
- Tight if you run many tests: Starter stops at 10 experiments and 50,000 visitors
- Watch out: feature management, personalisation, mobile testing and bandits are add-ons
- Watch out: the plans page doesn't say if $495 is billed monthly or annually
Good to know
Good for
- Marketing teams that want to build web tests with prompts instead of code
- Teams that want a priced entry plan for experimentation
- Engineering teams adding feature flags to experiments
Worth knowing
- Starter is limited to 10 experiments and 50,000 tested visitors a month.
- Feature management, feature experimentation, personalization, mobile app testing, a code editor, bandits and CUPED are add-ons to Starter.
- The plans page does not say whether $495 a month is billed monthly or annually.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$495
A month to start
Kameleoon is a paid product with a free trial, starting at $495 per month for up to 10 experiments and 50,000 visitors (billing basis not shown).
PBX Starter
$495
per month for up to 50,000 visitors; basis not shown
Up to 10 experiments and 50,000 tested visitors a month, with sequential testing, 40+ segmentation criteria, SRM detection and a Figma integration.
Enterprise
Custom
Unlimited experiments and tested traffic, advanced capabilities and a dedicated support team.
Trying it first
PBX Starter free trial: 30 days, no credit card required, up to 3 experiments.
Read from kameleoon.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
A/B testing, feature management and personalization platform. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, a/B testing.
Prompt-based testing, statistics tools, segmentation and sequential testing.
- Prompt-Based Experimentation
- Experiments on a website are built by chatting with Kameleoon's AI assistant, called PBX.
- Statistics tools
- Sequential testing, multiple testing correction, sample ratio mismatch detection and holdout groups.
- Feature management and experimentation
- Feature flags and rollouts, and experiments run from code; listed as extra capabilities on Starter.
- Personalization and bandits
- Personalization plus contextual and multi-armed bandits as add-on capabilities.
- Mobile app testing
- Experiments inside mobile apps, offered as an add-on to Starter.
Where it runs
- Web
What it works with
- Figma
- Slack
- Adobe Analytics
- 6sense
Kameleoon is made by Kameleoon.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/58
Other website and product analytics tools it is graded above
Kameleoon's GPA of 2.0 is higher than 13 of the 58 other website and product analytics tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 20 of 58) and worst on value for money (D, above 0).
Its paid plans start at $495 a month, against a middle price of $29 for the category: 30 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Kameleoon’s own letter is outlined.
- DValue for moneyAbove 0 of 58
- CFree plan and trialAbove 17 of 58
- CFeaturesAbove 1 of 58
- CEase of useAbove 3 of 58
- BPlatforms and integrationsAbove 20 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Kameleoon is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Kameleoon you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 41 of the 58 other website and product analytics tools grade higher. It costs $5,940 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Figma, Slack and Adobe Analytics among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Kameleoon’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Optimizely, AB Tasty, Wingify, PostHog and Amplitude
The 5 tools Kameleoon is most often weighed against, with where each one differs from it.
- 1.8GPA
Optimizely
Paid
Experimentation, feature flags and a CMS for digital teams.
- Optimizely also covers AI agents.
- 1.6GPA
AB Tasty
Paid
Experimentation, personalization and feature rollout platform.
- Kameleoon also covers reports.
- 2.4GPA
Wingify
Free trial
A/B testing, personalization and visitor recordings, formerly VWO.
- Kameleoon also covers reports.
- Wingify also covers session replay.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. Kameleoon does not, though it has a free trial.
- PostHog is open source and self-hostable, according to its own site.
- Kameleoon also covers reports.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Kameleoon does not, though it has a free trial.
- Kameleoon also covers reports.
- Amplitude also covers surveys, web analytics and session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Kameleoon free?
No, Kameleoon is a paid product, but you can try it first. PBX Starter free trial: 30 days, no credit card required, up to 3 experiments.
How much does Kameleoon cost?
Kameleoon lists 2 plans. PBX Starter: $495 per month for up to 50,000 visitors; basis not shown.
What platforms does Kameleoon work on?
Kameleoon is available on Web.
Does Kameleoon have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Kameleoon is listed for Web.
Does Kameleoon have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Kameleoon is listed for Web.
Is Kameleoon open source?
Kameleoon is not described as open source on its own site, as read on Nov 12, 2026.
Does Kameleoon have an API?
Yes. Kameleoon offers a public API, according to its own site.
What does Kameleoon integrate with?
Kameleoon's listing names Figma, Slack, Adobe Analytics and 6sense. A listing names up to eight integrations, so it may connect to more.
Who makes Kameleoon?
Kameleoon is made by a company of the same name.
What are the alternatives to Kameleoon?
The closest alternatives to Kameleoon in our directory are Optimizely, AB Tasty, Wingify, PostHog and Amplitude.
How does Kameleoon compare with other website and product analytics tools?
Kameleoon's GPA of 2.0 is higher than 13 of the 58 other website and product analytics tools we grade, and level with 4.
Is Kameleoon good value for money?
ToolGPA grades Kameleoon D for value for money. Its paid plans start at $495 a month, against a middle price of $29 for the category: 30 of the 32 others that charge start lower.
Could I make my own version of Kameleoon?
The plain part of Kameleoon you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Kameleoon’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Kameleoon's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Kameleoon. Prices change, so check kameleoon.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Kameleoon, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/kameleoon
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Kameleoon: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/kameleoon
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/kameleoon/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Kameleoon, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Kameleoon’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Kameleoon is a trademark of its owner, and this guide is not made, paid for or approved by Kameleoon. Prices and plans change: check kameleoon.com before you buy.