Luma New Year 2026
No New Year sale on Luma's own site yet (checked Nov 12, 2026). New Year is Jan 1, 2027.
Black Friday: is there a Luma sale?
How we check
Every day from November to mid-January a script reads Luma’s front page and pricing page on lumalabs.ai, and any page they link to that looks like a sale. When Luma’s own page names New Year and an amount off, this page changes to show it, quoted word for word with a link. We don’t copy codes from coupon sites, and we earn nothing if you buy.
What Luma costs now
| Plan | Price | What you get |
|---|---|---|
| Plus | $25per month for 10,000 credits, billed annually ($30 billed monthly) | Luma and partner image and video models, commercial use and edit access for guests. Ray3.2 at 720p costs 100 credits per 5 seconds. |
| Pro | $75per month for 40,000 credits, billed annually ($90 billed monthly) | Everything in Plus, with four times the usage of Luma Agents. |
| Ultra | $250per month for 150,000 credits, billed annually ($300 billed monthly) | Everything in Pro, with 15 times the usage of Luma Agents. |
| Team | Custom | Shared team credits, projects and team-wide sharing, member management, usage analytics and SSO. |
| Enterprise | Custom | Everything in Team, plus enterprise commitments, dedicated training and custom fine-tuning. |
Discounts Luma offers all year
- Annual discount: Lower monthly rate with yearly billing
Sales on now in the same category
- PictoryBlack Friday: up to 50% off
Cheaper than Luma, sale or not
- Pika $8 per month for 600 credits, billed annually ($10 billed monthly)
- Hailuo AI $8.40 per month, billed yearly ($10.50 billed monthly)
- Higgsfield $9 per month for 120 credits, billed annually or monthly
- Runway $12 per month for 625 credits, billed annually ($15 billed monthly)
- LTX Studio $12 per month for 8,000 credits, billed annually ($15 billed monthly)
Luma New Year questions
Does Luma have a New Year sale in 2026?
Not yet. We found no New Year sale on Luma's front or pricing page on Nov 12, 2026. New Year is Jan 1, 2027; we read the site every day until mid-January and this page changes as soon as a sale appears.
Is there a Luma New Year coupon code?
We found none on Luma's own pages, and we don't pass on codes from coupon sites, because we can't check them against Luma's site.
How else can I pay less for Luma?
Luma states one discount all year: Lower monthly rate with yearly billing.