Mailchimp Standard
The Mailchimp Standard plan costs $20 per month for up to 500 contacts, billed monthly.
What the plan includes
5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
As stated on mailchimp.comThe plans either side of it
- Essentials$13 per month for up to 500 contacts, billed monthlyone below
3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
- Premium$350 per month for up to 10,000 contacts, billed monthlyone above
Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.
What else costs about this much
| Tool | Starts at | Free plan |
|---|---|---|
| Klaviyo | $20 a month | Yes |
| Flodesk | $19 a month | Yes |
| GetResponse | $19 a month | Yes |
| Benchmark Email | $16 a month | Yes |
| Omnisend | $16 a month | Yes |
| ActiveCampaign | $15 a month | No |
Each tool’s own starting price, within a quarter of what this plan costs. A starting price is not the same plan, so read what each one includes before weighing them against each other.
Mailchimp Standard questions
How much is the Mailchimp Standard plan?
The Mailchimp Standard plan costs $20 per month for up to 500 contacts, billed monthly. 5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
What is the difference between Mailchimp Essentials and Standard?
Essentials costs $13 per month for up to 500 contacts, billed monthly and gives you 3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts. Standard costs $20 per month for up to 500 contacts, billed monthly and gives you 5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
Is it worth moving from Standard to Premium?
That depends on what you need. Premium costs $350 per month for up to 10,000 contacts, billed monthly and adds unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts. The listing is what each plan states; neither plan is graded on its own.
Does Mailchimp have a free plan or a trial?
Yes. Free plan: 1 seat, 1 audience, up to 250 contacts and 500 sends a month (250 a day), limited templates and email support for the first 30 days. There is also a 14-day free trial of the Essentials or Standard plan.
When was this checked?
Oct 17, 2026, against https://mailchimp.com/pricing/marketing/. Vendors change prices and plans without notice, so confirm on their site before you buy.