Mailchimp Essentials
The Mailchimp Essentials plan costs $13 per month for up to 500 contacts, billed monthly.
What the plan includes
3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
As stated on mailchimp.comThe plans either side of it
- Free$0one below
1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.
- Standard$20 per month for up to 500 contacts, billed monthlyone above
5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
What else costs about this much
| Tool | Starts at | Free plan |
|---|---|---|
| AWeber | $12.50 a month | Yes |
| Campaigner | $14 a month | No |
| MailerLite | $12 a month | Yes |
| Campaign Monitor | $11.70 a month | No |
| ActiveCampaign | $15 a month | No |
| Constant Contact | $10.20 a month | No |
Each tool’s own starting price, within a quarter of what this plan costs. A starting price is not the same plan, so read what each one includes before weighing them against each other.
Mailchimp Essentials questions
How much is the Mailchimp Essentials plan?
The Mailchimp Essentials plan costs $13 per month for up to 500 contacts, billed monthly. 3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
What is the difference between Mailchimp Free and Essentials?
Free costs $0 and gives you 1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed. Essentials costs $13 per month for up to 500 contacts, billed monthly and gives you 3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
Is it worth moving from Essentials to Standard?
That depends on what you need. Standard costs $20 per month for up to 500 contacts, billed monthly and adds 5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts. The listing is what each plan states; neither plan is graded on its own.
Does Mailchimp have a free plan or a trial?
Yes. Free plan: 1 seat, 1 audience, up to 250 contacts and 500 sends a month (250 a day), limited templates and email support for the first 30 days. There is also a 14-day free trial of the Essentials or Standard plan.
When was this checked?
Oct 17, 2026, against https://mailchimp.com/pricing/marketing/. Vendors change prices and plans without notice, so confirm on their site before you buy.