The PickFu Insider’s Guide
Everything we know about PickFu in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
PickFu
The Insider’s Guide
Paid consumer polls for testing product images and copy
Every plan, grade, refund rule and rival among Amazon seller tools, read from PickFu’s own pages.
Made by PickFu · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from PickFu’s own pages, its app-store listings and our grades. Every fact in it is on PickFu’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 36 of the 46 other Amazon seller tools we grade
PickFu runs surveys that real people answer, so sellers can test product images, titles, logos or packaging before launching. A survey can be a head-to-head A/B vote, a ranking or open-ended feedback, and every survey gets an AI-written summary of the answers. Amazon sellers are one of the industries it lists.
To get you started, here are 9 things to know about PickFu, taken from its own pages and our grades.
It has no keyword, sales or ad data, so it doesn't replace your Amazon analytics, and extra targeting costs more credits.
- 1
Best for testing listing images and titles with real people
PickFu is a survey tool where real people vote on your product images, titles or packaging, with an AI summary of the answers.
- 2
Paid plans start at $16.67 a month
As its pricing page puts it: $16.67 per month, billed yearly, or pay as you go from $1 per response.
- 3
There is a free plan
Free account with no subscription: surveys from $1 per response, one free 5-person mini-poll per month and 1,000 free platform credits a month.
- 4
It runs on Web
Web.
- 5
Head-to-head and other survey types
Question types include head-to-head A/B votes, ranked, single and multi select, Likert scale, click tests, 5-second tests and open-ended questions.
- 6
Audience targeting
Respondents can be targeted by traits such as age, gender or income. Standard traits cost 0.5 extra credits per response, premium traits 1 and specialty traits 1.5.
- 7
AI analysis of results
Each survey gets an AI summary of what respondents said, with themes and suggested next steps, at no extra cost on every plan.
- 8
A 2.4 GPA, above 36 of 46
That is against the other Amazon seller tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace PickFu you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
PickFu at a glance
- Pricing
- Free plan, from $16.67 per month, billed yearly, or pay as you go from $1 per response
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- PickFu, since 2008
- Category
- Amazon Seller Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for testing listing images and titles with real people
PickFu is a survey tool where real people vote on your product images, titles or packaging, with an AI summary of the answers. It has no keyword, sales or ad data, so it doesn't replace your Amazon analytics, and extra targeting costs more credits.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Pay as you go from $1 a response, or Starter at $16.67 a month billed yearly. That is inside the cheapest quarter for Amazon seller tools, which starts at $22.50. |
| Free plan and trial | C | A free account with no subscription: one free 5-person mini-poll a month, with surveys from $1 a response. Enough for a first test, but not enough to run real tests on. |
| Features | C | A/B votes, ranking, Likert, click and 5-second tests, targeting, AI summaries, API and MCP. It is a survey tool, with no Amazon sales or keyword data. |
| Ease of use | C | No store rating on record. You write the survey and choose an audience, which takes some learning. |
| Platforms and integrations | B | Web, with an API and MCP. No desktop or phone app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who PickFu is for
- Fits if you want to pick between two main images or titles before you launch
- Works for sellers who would rather pay per response than subscribe
Who it is not for
- Not for you if you want sales, keyword or ad data, because PickFu has none
- Pricey if you target by premium or specialty traits: they add 1 or 1.5 credits a response
- Tight if you rarely run surveys: monthly credits expire when the next month's arrive
- Watch out: the pricing page shows yearly-billed prices by default and no monthly figures
Good to know
Good for
- Amazon sellers comparing main images, titles or packaging before launch
- Teams that want opinions from real people, not product-data estimates
- Occasional use with no subscription, paying per response
Worth knowing
- It is a survey tool, not an Amazon analytics tool: it has no keyword, sales or advertising data.
- Targeting by premium or specialty traits adds 1 or 1.5 credits per response on every plan.
- Monthly panel and platform credits included in a plan expire when the next month's credits arrive.
- The pricing page shows yearly-billed prices by default and does not show the monthly-billing figures in its text.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$16.67
A month to start. There is a free plan too
PickFu has a free plan. Paid plans start at $16.67 per month, billed yearly, or pay as you go from $1 per response.
Enough for a first test, but not enough to run real tests on.
Pay as you go
$0
per month, surveys from $1 per response
No subscription. Panel credits are bought as needed at $1 each, with one free mini-poll a month.
Starter
$16.67
per month, billed yearly ($200 a year)
30 panel credits and 3,000 platform credits a month, one free mini-poll a week and 2 free report traits.
Pro
$83.33
per month, billed yearly ($1,000 a year)
120 panel credits and 30,000 platform credits a month, standard targeting included, and a daily free mini-poll.
Team
$416.67
per month, billed yearly ($5,000 a year)
600 panel credits and 150,000 platform credits a month, user roles and a workspace spend ceiling.
Enterprise
Custom
SAML SSO and SCIM, multiple workspaces, custom audiences, per-member credit limits and invoice billing.
The free plan
Free account with no subscription: surveys from $1 per response, one free 5-person mini-poll per month and 1,000 free platform credits a month.
Read from pickfu.com on Nov 13, 2026.
Ways to pay less
Annual discount
Two months free on yearly billing
Starter, Pro and Team can be billed monthly or yearly, and the pricing page says yearly billing gives two months free. Enterprise is priced separately.
Stated on pickfu.comNonprofit
50% off surveys for 501(c)(3) nonprofits
PickFu offers eligible 501(c)(3) organizations a 50% discount on its surveys, applied for through a form on its nonprofit page.
Stated on pickfu.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Paid consumer polls for testing product images and copy. Here is what it does, as its own site describes it, and what it covers: public API, AI features, surveys, amazon selling, a/B testing.
It is a survey tool, with no Amazon sales or keyword data.
- Head-to-head and other survey types
- Question types include head-to-head A/B votes, ranked, single and multi select, Likert scale, click tests, 5-second tests and open-ended questions.
- Audience targeting
- Respondents can be targeted by traits such as age, gender or income. Standard traits cost 0.5 extra credits per response, premium traits 1 and specialty traits 1.5.
- AI analysis of results
- Each survey gets an AI summary of what respondents said, with themes and suggested next steps, at no extra cost on every plan.
- Agent, MCP and API
- Surveys can be launched from the PickFu Agent chat, from AI tools through MCP, or from code through an API whose daily request limit rises with the plan.
- Credit-based billing
- Panel credits pay for answers from people, at one credit per person per question. A separate pool of platform credits pays for AI work such as generated images.
Where it runs
- Web
What it works with
- API
- MCP
PickFu is made by PickFu, and has been around since 2008.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
36/46
Other Amazon seller tools it is graded above
PickFu's GPA of 2.4 is higher than 36 of the 46 other Amazon seller tools we grade, and level with 5.
It stands best on value for money (B, above 39 of 46) and worst on ease of use (C, above 1).
Its paid plans start at $16.67 a month, against a middle price of $39 for the category: 7 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 47 Amazon seller tools we grade, cut by the letter each got. PickFu’s own letter is outlined.
- BValue for moneyAbove 39 of 46
- CFree plan and trialAbove 20 of 46
- CFeaturesAbove 3 of 46
- CEase of useAbove 1 of 46
- BPlatforms and integrationsAbove 19 of 46
Price against what you get
Each dot is one of 34 Amazon seller tools. Further left costs less; higher up scores better on features, ease of use and platforms. PickFu is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace PickFu you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 36 of the 46 other Amazon seller tools we grade. It costs $200.04 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, API and MCP among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. PickFu’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Helium 10, Jungle Scout and DataDive
The 3 tools PickFu is most often weighed against, with where each one differs from it.
- 2.4GPA
Helium 10
Free plan · from $99/mo
All-in-one Amazon seller suite for research, listings, ads and profits.
- Only Helium 10 lists a browser extension.
- PickFu also covers surveys and a/B testing.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
- 2.0GPA
Jungle Scout
From $29/mo
Amazon product and keyword research, with tools to run a store.
- PickFu has a free plan. Jungle Scout does not.
- Only Jungle Scout lists a browser extension.
- PickFu also covers surveys and a/B testing.
- 1.8GPA
DataDive
From $32/mo
Amazon keyword research, rank tracking and PPC builder.
- PickFu has a free plan. DataDive does not.
- PickFu also covers surveys and a/B testing.
- DataDive also covers keyword research, rank tracking and content optimization.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is PickFu free?
PickFu has a free plan. Free account with no subscription: surveys from $1 per response, one free 5-person mini-poll per month and 1,000 free platform credits a month.
How much does PickFu cost?
PickFu lists 5 plans. Pay as you go: $0 per month, surveys from $1 per response.
What platforms does PickFu work on?
PickFu is available on Web.
Does PickFu offer any discounts?
PickFu publicly lists the following: Two months free on yearly billing; 50% off surveys for 501(c)(3) nonprofits.
Does PickFu have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. PickFu is listed for Web.
Does PickFu have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. PickFu is listed for Web.
Is PickFu open source?
PickFu is not described as open source on its own site, as read on Nov 13, 2026.
Does PickFu have an API?
Yes. PickFu offers a public API, according to its own site.
What does PickFu integrate with?
PickFu's listing names API and MCP. A listing names up to eight integrations, so it may connect to more.
Who makes PickFu?
PickFu is made by a company of the same name. It dates from 2008.
What are the alternatives to PickFu?
The closest alternatives to PickFu in our directory are Helium 10, Jungle Scout and DataDive.
How does PickFu compare with other Amazon seller tools?
PickFu's GPA of 2.4 is higher than 36 of the 46 other Amazon seller tools we grade, and level with 5.
Is PickFu good value for money?
ToolGPA grades PickFu B for value for money. Its paid plans start at $16.67 a month, against a middle price of $39 for the category: 7 of the 32 others that charge start lower.
Could I make my own version of PickFu?
To replace PickFu you would be making data from Amazon's seller tools and years of sales estimates.
Where this guide comes from
The prices, plans, platforms and features were read from PickFu’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from PickFu's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by PickFu. Prices change, so check pickfu.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- PickFu, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/pickfu
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "PickFu: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/pickfu
Know someone choosing between Amazon seller tools?
Send them this guide: toolgpa.com/tools/pickfu/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded Amazon seller tools after PickFu, each with an Insider's Guide of its own.
- Amazon Seller Tools Insider's GuideEvery one of the 47 Amazon seller tools we grade, compared
- Keepa Insider's GuideAmazon price history charts, price-drop alerts and market data2.8 GPA
- Carbon6 Insider's GuideFamily of Amazon seller tools for profit, reimbursements and ads2.6 GPA
- RevSeller Insider's GuideChrome extension and mobile app for Amazon product sourcing2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what PickFu’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. PickFu is a trademark of its owner, and this guide is not made, paid for or approved by PickFu. Prices and plans change: check pickfu.com before you buy.