Helium 10 vs PickFu (2026): which should you pick?
As of Nov 13, 2026, we pick Helium 10: it is second in our ranking of Amazon seller tools, and they share a 2.4 GPA.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Helium 10 grades higher on features. PickFu grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
PickFu
Paid consumer polls for testing product images and copy
Which one is for you
Pick Helium 10 if
- Fits if you're launching private label products and want research and profits in one account
- Works for sellers branching out from Amazon to Walmart or TikTok Shop
Look elsewhere if
- Pricey if you want ads automation or profit and loss reports, which start on Diamond at $279
- Skip it if all you need is a profit dashboard, as sellerboard starts at $15
- Tight if you're on Platinum: 20 tracked ASINs, 40 SKUs, and a forced move to Diamond past $100K a year in sales
- Watch out: Helium 10 Ads takes 2% of managed ad spend, and the refund service keeps 15% on Platinum
- Watch out: add-ons cost extra, with tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650
Pick PickFu if
- Fits if you want to pick between two main images or titles before you launch
- Works for sellers who would rather pay per response than subscribe
Look elsewhere if
- Not for you if you want sales, keyword or ad data, because PickFu has none
- Pricey if you target by premium or specialty traits: they add 1 or 1.5 credits a response
- Tight if you rarely run surveys: monthly credits expire when the next month's arrive
- Watch out: the pricing page shows yearly-billed prices by default and no monthly figures
How we grade them
| 2.4GPAHelium 10Fair | 2.4GPAPickFuFair | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | BPay as you go from $1 a response, or Starter at $16.67 a month billed yearly. That is inside the cheapest quarter for Amazon seller tools, which starts at $22.50. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | CA free account with no subscription: one free 5-person mini-poll a month, with surveys from $1 a response. Enough for a first test, but not enough to run real tests on. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CA/B votes, ranking, Likert, click and 5-second tests, targeting, AI summaries, API and MCP. It is a survey tool, with no Amazon sales or keyword data. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo store rating on record. You write the survey and choose an audience, which takes some learning. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb, with an API and MCP. No desktop or phone app is listed. |
| Best for | an all-in-one Amazon seller suite | testing listing images and titles with real people |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and PickFu. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. PickFu starts at $16.67 a month and scores 2.3.
Helium 10 scores higher, and starts $82.33 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and 1 scores higher than PickFu for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
- PickFu also covers surveys and a/B testing.
At a glance
| Helium 10 | PickFu | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $16.67 per month, billed yearly, or pay as you go from $1 per response |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | Free account with no subscription: surveys from $1 per response, one free 5-person mini-poll per month and 1,000 free platform credits a month. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | PickFu |
| Price read from | helium10.com | pickfu.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
PickFu
- It is a survey tool, not an Amazon analytics tool: it has no keyword, sales or advertising data.
- Targeting by premium or specialty traits adds 1 or 1.5 credits per response on every plan.
- Monthly panel and platform credits included in a plan expire when the next month's credits arrive.
- The pricing page shows yearly-billed prices by default and does not show the monthly-billing figures in its text.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
PickFu
- Head-to-head and other survey types
- Question types include head-to-head A/B votes, ranked, single and multi select, Likert scale, click tests, 5-second tests and open-ended questions.
- Audience targeting
- Respondents can be targeted by traits such as age, gender or income. Standard traits cost 0.5 extra credits per response, premium traits 1 and specialty traits 1.5.
- AI analysis of results
- Each survey gets an AI summary of what respondents said, with themes and suggested next steps, at no extra cost on every plan.
- Agent, MCP and API
- Surveys can be launched from the PickFu Agent chat, from AI tools through MCP, or from code through an API whose daily request limit rises with the plan.
- Credit-based billing
- Panel credits pay for answers from people, at one credit per person per question. A separate pool of platform credits pays for AI work such as generated images.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
PickFu
Pay as you go$0
per month, surveys from $1 per response
No subscription. Panel credits are bought as needed at $1 each, with one free mini-poll a month.
Starter$16.67
per month, billed yearly ($200 a year)
30 panel credits and 3,000 platform credits a month, one free mini-poll a week and 2 free report traits.
Pro$83.33
per month, billed yearly ($1,000 a year)
120 panel credits and 30,000 platform credits a month, standard targeting included, and a daily free mini-poll.
Team$416.67
per month, billed yearly ($5,000 a year)
600 panel credits and 150,000 platform credits a month, user roles and a workspace spend ceiling.
EnterpriseCustom
SAML SSO and SCIM, multiple workspaces, custom audiences, per-member credit limits and invoice billing.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
PickFu
- Annual discount
Two months free on yearly billing
Starter, Pro and Team can be billed monthly or yearly, and the pricing page says yearly billing gives two months free. Enterprise is priced separately.
- Nonprofit
50% off surveys for 501(c)(3) nonprofits
PickFu offers eligible 501(c)(3) organizations a 50% discount on its surveys, applied for through a form on its nonprofit page.
Common questions
Which is cheaper, Helium 10 or PickFu?
As of Nov 13, 2026, PickFu is cheaper to start with: $16.67 a month, against $99 a month for Helium 10. Helium 10 starts at $99 per month, billed annually ($129 billed monthly), and PickFu starts at $16.67 per month, billed yearly, or pay as you go from $1 per response.
Which has a free plan, Helium 10 or PickFu?
As of Nov 13, 2026, both Helium 10 and PickFu have a free plan.
Which platforms do Helium 10 and PickFu run on?
As of Nov 13, 2026, only Helium 10 lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.