The Popl Insider’s Guide
Everything we know about Popl in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Popl
The Insider’s Guide
Digital business cards and event badge scanning for sales teams
Every plan, grade, refund rule and rival among digital business cards, read from Popl’s own pages.
Made by Popl Co · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Popl’s own pages, its app-store listings and our grades. Every fact in it is on Popl’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 7 of the 10 other digital business cards we grade
Popl is a digital business card app and an event lead capture platform. Individuals get a free card with paid Pro and Pro+ upgrades in the app, while Popl's team plans center on scanning conference badges, enriching the contacts and syncing them to a CRM. Team plans are quoted, and Popl says they cover unlimited users, events and leads.
To get you started, here are 9 things to know about Popl, taken from its own pages and our grades.
- 1
Best for event badge scanning that feeds a CRM
Popl is a free digital card with a lead form, plus team plans that scan event badges and sync them to a CRM.
- 2
Paid plans start at $6.42 a month when paid by the year
As its pricing page puts it: $76.99 per year for Pro (US App Store).
- 3
There is a free plan
Free plan for individuals: a digital card, a lead capture form, an email signature, virtual backgrounds and personal insights. Exporting leads and custom QR codes need Pro.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Digital card and sharing
Share a card by QR code, NFC accessory, Apple Wallet, Apple Watch, phone widgets or an email signature, in several layouts and languages.
- 6
Universal Badge Scanner
Reads the printed name and company on any event badge, even when the QR code is encrypted, and also scans paper cards and LinkedIn QR codes. Works offline.
- 7
Contact enrichment
Fills in verified business email, direct phone where available, LinkedIn profile and company size, industry and headquarters for scanned leads.
- 8
A 3.0 GPA, above 7 of 10
That is against the other digital business cards we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Popl you could make: digital business card and email signature. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
Popl at a glance
- Pricing
- Free plan, from $76.99 per year for Pro (US App Store)
- Free plan
- Yes
- Free trial
- Free trial of Pro and Pro+; the length is not stated on the pages read
- Runs on
- Web, iOS, Android
- Made by
- Popl Co, since 2020
- Category
- Digital Business Cards
- Our grade
- 3.0 GPA, very good
- Store rating
- 4.8 on the App Store, 103,265 ratings
The report card
Best for event badge scanning that feeds a CRM
Popl is a free digital card with a lead form, plus team plans that scan event badges and sync them to a CRM. Individual prices only show up in the App Store, team plans are quoted after a demo, and the site now puts its weight behind event teams rather than one person's card.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $76.99 a year on the US App Store, about $6.42 a month, between this category's middle ($5) and its dearer quarter ($7.50). Pro+ is $144.99 a year. Team plans are quoted, with no published price. |
| Free plan and trial | B | The free card comes with a lead capture form, an email signature, virtual backgrounds and insights, with no time limit. One person can share a card on that; exporting the leads it collects needs Pro. |
| Features | B | Sharing by QR, NFC accessory, wallet and watch, a badge scanner that reads printed names, contact enrichment, AI follow-up emails and native CRM sync with field mapping. That's the whole job, though most of it sits on the team plans. |
| Ease of use | A | Popl rates 4.8 on the US App Store from 103,265 ratings, the top of our ease ladder. |
| Platforms and integrations | B | Web, iPhone and Android, with native sync to Salesforce, HubSpot, Marketo, Microsoft Dynamics, Zoho and monday.com, plus Slack. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Popl is for
- Fits if you work trade shows and want badge scans sent straight to a CRM
- Works for one person who wants a free card with a form for people to leave their details
Who it is not for
- Not for you if you want to see a team price before talking to sales, since team plans are quoted after a demo
- Tight if you're staying free: exporting leads and custom QR codes need Pro, and custom form options need Pro+ or Teams
- Watch out: Pro and Pro+ prices appear only in the App Store, not on Popl's own pricing page, and the trial length isn't stated
- Skip it if you want a card app for one person, as Popl's site is now built around event lead capture for B2B teams
Good to know
Good for
- Event and trade show teams that want badge scans sent straight to a CRM
- Individuals who want a free card with a lead capture form
- Companies that would rather pay one quote than per seat or per scan
Worth knowing
- Team plans are priced only by quote after a demo; Popl says they carry no per-seat, per-scan or credit charges.
- Pro and Pro+ prices are read from the US App Store listing; Popl's own pricing page does not publish them.
- On the free plan, leads collected through the form cannot be exported; that needs Pro, Pro+ or Teams.
- Popl's site is now built around event lead capture for B2B teams, and the individual card app gets little space there.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$6.42
A month to start, paid by the year. There is a free plan too
Popl has a free plan. Paid plans start at $76.99 per year for Pro (US App Store).
Team plans are quoted, with no published price.
Free
$0
One person's card with a lead capture form, email signature, virtual backgrounds and personal insights.
Pro
$76.99
per year (Popl Pro Yearly, US App Store)
Adds lead export, AI follow-up emails, custom QR codes and single link mode. The store also lists Pro at $7.99 with no period shown.
Pro+
$144.99
per year (Popl Pro Plus Yearly, US App Store)
Adds custom lead capture form options. The store also lists Pro Plus at $14.99 with no period shown.
Teams: Digital Business Cards
Custom
Cards for a whole team, email signature templates, an admin dashboard and CRM sync. Quoted, with no per-seat charge.
Teams: Event Lead Capture
Custom
Universal Badge Scanner, contact enrichment, event campaigns and qualifiers, CRM sync and a dedicated CSM. Quoted.
The free plan
Free plan for individuals: a digital card, a lead capture form, an email signature, virtual backgrounds and personal insights. Exporting leads and custom QR codes need Pro.
Trying it first
Free trial of Pro and Pro+; the length is not stated on the pages read
Read from apps.apple.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Digital business cards and event badge scanning for sales teams. Here is what it does, as its own site describes it, and what it covers: AI features, digital business card, email signature.
That's the whole job, though most of it sits on the team plans.
- Digital card and sharing
- Share a card by QR code, NFC accessory, Apple Wallet, Apple Watch, phone widgets or an email signature, in several layouts and languages.
- Universal Badge Scanner
- Reads the printed name and company on any event badge, even when the QR code is encrypted, and also scans paper cards and LinkedIn QR codes. Works offline.
- Contact enrichment
- Fills in verified business email, direct phone where available, LinkedIn profile and company size, industry and headquarters for scanned leads.
- Lead form and AI follow-ups
- Everyone gets a lead capture form when sharing a card. Pro and up export leads and draft follow-up emails with AI; custom form options need Pro+ or Teams.
- CRM sync
- Native sync with Salesforce, HubSpot, Marketo, Microsoft Dynamics, Zoho and monday.com, with custom field mapping, duplicate checks and real-time auto sync.
- Team dashboard and insights
- Team admins set email signature templates, manage members and subteam admins, and see campaigns, top performers and engagement across the team.
Where it runs
- Web
- iOS
- Android
What it works with
- Salesforce
- HubSpot
- Marketo
- Microsoft Dynamics
- Zoho
- monday.com
- Slack
Popl is made by Popl Co, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/10
Other digital business cards it is graded above
Popl's GPA of 3.0 is higher than 7 of the 10 other digital business cards we grade, and level with 3.
It stands best on ease of use (A, above 7 of 10) and worst on value for money (C, above 1).
Its paid plans start at $6.42 a month when paid by the year, against a middle price of $5 for the category: 5 of the 8 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 11 digital business cards we grade, cut by the letter each got. Popl’s own letter is outlined.
- CValue for moneyAbove 1 of 10
- BFree plan and trialAbove 4 of 10
- BFeaturesAbove 7 of 10
- AEase of useAbove 7 of 10
- BPlatforms and integrationsAbove 1 of 10
Price against what you get
Each dot is one of 9 digital business cards. Further left costs less; higher up scores better on features, ease of use and platforms. Popl is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Popl you could make: digital business card and email signature. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 3.0 is higher than 7 of the 10 other digital business cards we grade. It costs $76.99 a year.
What you could make
- Digital business card and email signature: an app builder makes these well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Salesforce, HubSpot and Marketo among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: an Apple Watch app and widgets.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Popl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Blinq, HiHello, Linq, Mobilo and OVOU
The 5 tools Popl is most often weighed against, with where each one differs from it.
- 3.0GPA
Blinq
Free plan · from $4.99/mo
Digital business cards with contact scanning and event lead capture.
- Blinq also covers meeting notes.
- 2.8GPA
HiHello
Free plan · from $5/mo
Digital business cards, email signatures and lead capture for teams.
- 2.0GPA
Linq
Free plan · from $29/mo
NFC business cards and a pocket CRM with a second phone line.
- Linq also covers business phone line.
- 2.6GPA
Mobilo
Free plan · from $3/mo
- 2.0GPA
OVOU
Free trial · from $90/yr
Digital business card plans that include an NFC smart card.
- Popl has a free plan. OVOU does not, though it has a free trial.
- Only Popl lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Popl free?
Popl has a free plan. Free plan for individuals: a digital card, a lead capture form, an email signature, virtual backgrounds and personal insights.
How much does Popl cost?
Popl lists 5 plans. Free: $0.
What platforms does Popl work on?
Popl is available on Web, iOS and Android.
How is Popl rated?
Popl's iPhone and iPad app averages 4.8 out of 5 from 103,265 ratings on the App Store in the United States, as read on Oct 24, 2026.
Does Popl have a Windows app?
No Windows app was listed when its pages were read on Oct 23, 2026. Popl is listed for Web, iOS and Android.
Does Popl have a macOS app?
No macOS app was listed when its pages were read on Oct 23, 2026. Popl is listed for Web, iOS and Android.
Is Popl open source?
Popl is not described as open source on its own site, as read on Oct 23, 2026.
What does Popl integrate with?
Popl's listing names Salesforce, HubSpot, Marketo, Microsoft Dynamics, Zoho, monday.com and Slack.
Does Popl have a free trial?
Yes. Free trial of Pro and Pro+; the length is not stated on the pages read.
Who makes Popl?
Popl is made by Popl Co. It dates from 2020.
What are the alternatives to Popl?
The closest alternatives to Popl in our directory are Blinq, HiHello, Linq, Mobilo and OVOU.
How does Popl compare with other digital business cards?
Popl's GPA of 3.0 is higher than 7 of the 10 other digital business cards we grade, and level with 3.
Is Popl good value for money?
ToolGPA grades Popl C for value for money. Its paid plans start at $6.42 a month when paid by the year, against a middle price of $5 for the category: 5 of the 8 others that charge start lower.
Could I make my own version of Popl?
The plain part of Popl you could make: digital business card and email signature.
Where this guide comes from
The prices, plans, platforms and features were read from Popl’s own pages on Oct 23, 2026, and the grades were given on Oct 24, 2026. Graded from this listing, whose facts were read from Popl's own pages and its US App Store listing on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Popl Co. Prices change, so check popl.co before you buy.
- apps.apple.com/us/app/popl-ai-lead-capture/id1503939262
- popl.co/pages/pricing
- popl.co/pages/digital-business-card
- popl.co/pages/about-us
- popl.co/pages/terms-of-use
- support.popl.co/en/articles/11852631-how-to-cancel-a-free-pro-or-pro-trial
- support.popl.co/en/articles/8597920-the-lead-capture-form
- support.popl.co/en/articles/9030269-email-signatures
- support.popl.co/en/articles/8684866-send-follow-up-emails-to-leads-using-ai
- support.popl.co/en/articles/9621428-manage-and-customize-popl-qr-codes
- support.popl.co/en/articles/8597959-insights
- support.popl.co/en/articles/8737311-share-your-digital-business-card
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Popl, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/popl
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Popl: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/popl
Know someone choosing between digital business cards?
Send them this guide: toolgpa.com/tools/popl/guide
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See our other guides
The best-graded digital business cards after Popl, each with an Insider's Guide of its own.
- Digital Business Cards Insider's GuideEvery one of the 11 digital business cards we grade, compared
- Blinq Insider's GuideDigital business cards with contact scanning and event lead capture3.0 GPA
- Haystack Insider's GuideDigital-only business cards with directory sync for large companies3.0 GPA
- Wave Connect Insider's GuideDigital business cards with AI badge scanning on prepaid credits3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Popl’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Popl is a trademark of its owner, and this guide is not made, paid for or approved by Popl Co. Prices and plans change: check popl.co before you buy.