The PrettyLinks Insider’s Guide
Everything we know about PrettyLinks in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
PrettyLinks
The Insider’s Guide
WordPress plugin for branded short links and affiliate link tracking
Every plan, grade, refund rule and rival among SEO plugins and apps, read from PrettyLinks’s own pages.
Made by Caseproof, LLC · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from PrettyLinks’s own pages, its app-store listings and our grades. Every fact in it is on PrettyLinks’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 78 other SEO plugins and apps we grade
PrettyLinks is a WordPress plugin that turns long URLs, such as affiliate links, into short branded links on your own domain and logs every click. The paid plans add keyword auto-linking, cloaked and targeted redirects, split tests, broken-link checks, QR codes and add-ons such as Link in Bio pages and product displays. A free Lite edition is on WordPress.org.
To get you started, here are 9 things to know about PrettyLinks, taken from its own pages and our grades.
A short link takes a moment, but auto-linking keywords, redirect rules and split tests all take setting up.
- 1
Best for branded affiliate links on your own domain
PrettyLinks turns long links, such as affiliate links, into short ones on your own domain and counts every click, with a free Lite edition on WordPress.org.
- 2
Paid plans start at $20.75 a month when paid by the year
As its pricing page puts it: $249 per year for 1 site at renewal, after a first year at $99.60.
- 3
There is a free plan
Lite on WordPress.org: branded short links, 301, 302 and 307 redirects, click tracking, reports and CSV import, with a 3% fee on PrettyPay sales.
- 4
It runs on Web
Web.
- 5
Branded short links
Turns any URL into a link on your own domain with a custom or generated slug; change the destination once and every shared link follows.
- 6
Click tracking
Logs each click with referrer, browser, OS and host, filters out bots and AI crawlers, and can anonymize IP addresses. Paid plans add conversion reports.
- 7
Keyword auto-linking
From Marketer up, map keywords to links and the plugin turns them into your links across posts, pages, custom post types and comments.
- 8
A 2.2 GPA, above 18 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of PrettyLinks you could make: reports and qR codes. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
PrettyLinks at a glance
- Pricing
- Free plan, from $249 per year for 1 site at renewal, after a first year at $99.60
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Caseproof, LLC
- Category
- SEO Plugins & Apps
- Our grade
- 2.2 GPA, fair
The report card
Best for branded affiliate links on your own domain
PrettyLinks turns long links, such as affiliate links, into short ones on your own domain and counts every click, with a free Lite edition on WordPress.org. The paid prices on show are first-year deals: Beginner renews at $249 a year, and keyword auto-linking and split tests start on Marketer at $374.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Beginner renews at $249 a year for one site, $20.75 a month, the top of this category's dearer quarter, after a $99.60 first year. Keyword auto-linking, its main SEO feature, waits on Marketer at $374 a year. |
| Free plan and trial | B | Lite on WordPress.org does short links on your domain, 301, 302 and 307 redirects, click tracking, reports and CSV import, and one site could live on that. PrettyPay sales carry a 3% fee on Lite. |
| Features | C | Branded short links, click tracking, keyword auto-linking, targeted and split-test redirects, broken-link checks and Stripe checkout links. It does link management fully, but it isn't a full SEO plugin: no meta, sitemaps or schema. |
| Ease of use | C | No rating on record. A short link takes a moment, but auto-linking keywords, redirect rules and split tests all take setting up. |
| Platforms and integrations | B | Web only, inside WordPress. It connects to MonsterInsights, Google Analytics, Stripe, Easy Affiliate, CookieYes and AnyTrack. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who PrettyLinks is for
- Fits if you share affiliate links and want them short and on your own domain
- Works for affiliate sites wanting old posts linked to products by keyword
Who it is not for
- Watch out: the prices shown are first-year deals, and renewals are $249, $374 or $499 a year
- Pricey if you want keyword auto-linking or split tests, which start on Marketer at $374 a year
- Tight if you want QR codes or product displays, which need Super Affiliate at $499 a year
- Not for you if you want a trial, as there isn't one, only a 14-day money-back guarantee
- Watch out: Lite takes a 3% fee on each PrettyPay sale, and it all runs only inside WordPress
Good to know
Good for
- Bloggers and podcasters sharing affiliate links they want short and easy to say
- Affiliate sites that want product mentions linked across old posts automatically
- Keeping link click data on your own WordPress site
Worth knowing
- Runs only inside WordPress.
- The prices shown are introductory: the page says every annual renewal is at the full price of $249, $374 or $499.
- Keyword auto-linking and split tests start at Marketer; QR codes and product displays need Super Affiliate.
- There is no free trial; paid plans have a 14-day money-back guarantee.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$20.75
A month to start, paid by the year. There is a free plan too
PrettyLinks has a free plan. Paid plans start at $249 per year for 1 site at renewal, after a first year at $99.60.
Lite
$0
The free WordPress.org plugin: short links on your domain, click and unique-click tracking, bot filtering and CSV import and export.
Beginner
$249
per year for 1 site at renewal, after a first year at $99.60
Advanced redirect types, links created automatically for new posts, link import and export, and no PrettyPay fees. First year $99.60.
Marketer
$374
per year for 2 sites at renewal, after a first year at $149.60
Adds keyword auto-linking, split-test links, conversion reports, link disclosures, and the Link in Bio and Developer Tools add-ons. First year $149.60.
Super Affiliate
$499
per year for 5 sites at renewal, after a first year at $199.60
Adds QR codes and the Product Displays, Splash Pages, UTM Builder and User Links add-ons. First year $199.60.
The free plan
Lite on WordPress.org: branded short links, 301, 302 and 307 redirects, click tracking, reports and CSV import, with a 3% fee on PrettyPay sales.
Read from prettylinks.com on Oct 23, 2026.
Ways to pay less
Other savings
Introductory first-year prices
New customers pay $99.60, $149.60 or $199.60 for the first year of Beginner, Marketer or Super Affiliate; renewals are at $249, $374 or $499.
Stated on prettylinks.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress plugin for branded short links and affiliate link tracking. Here is what it does, as its own site describes it, and what it covers: public API, reports, qR codes, a/B testing.
Branded short links, click tracking, keyword auto-linking, targeted and split-test redirects, broken-link checks and Stripe checkout links.
- Branded short links
- Turns any URL into a link on your own domain with a custom or generated slug; change the destination once and every shared link follows.
- Click tracking
- Logs each click with referrer, browser, OS and host, filters out bots and AI crawlers, and can anonymize IP addresses. Paid plans add conversion reports.
- Keyword auto-linking
- From Marketer up, map keywords to links and the plugin turns them into your links across posts, pages, custom post types and comments.
- Targeted and split-test redirects
- Paid plans add cloaked, JavaScript and meta-refresh redirects, routing by country, device or time, link rotation and A/B split tests.
- Broken link checks
- Paid plans scan link destinations on a schedule and email a digest of broken ones.
- PrettyPay checkout links
- Creates Stripe checkout links for e-books, courses and downloads that run on your domain. Free users pay a 3% fee per sale; paid plans pay none.
Where it runs
- Web
What it works with
- MonsterInsights
- Google Analytics
- Stripe
- Easy Affiliate
- CookieYes
- AnyTrack
PrettyLinks is made by Caseproof, LLC.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/78
Other SEO plugins and apps it is graded above
PrettyLinks's GPA of 2.2 is higher than 18 of the 78 other SEO plugins and apps we grade, and level with 14.
It stands best on free plan and trial (B, above 47 of 78) and worst on value for money (D, above 0).
Its paid plans start at $20.75 a month when paid by the year, against a middle price of $9.99 for the category: 47 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 22 tools score higher and cost less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. PrettyLinks’s own letter is outlined.
- DValue for moneyAbove 0 of 78
- BFree plan and trialAbove 47 of 78
- CFeaturesAbove 9 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. PrettyLinks is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of PrettyLinks you could make: reports and qR codes. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 46 of the 78 other SEO plugins and apps grade higher. It costs $249 a year.
What you could make
- Reports and qR codes: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, MonsterInsights, Google Analytics and Stripe among them, and has an API.
What this rests on. PrettyLinks’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Redirection, Link Whisper, Internal Link Juicer and Redirect.pizza
The 4 tools PrettyLinks is most often weighed against, with where each one differs from it.
- 3.0GPA
Redirection
Free
Free WordPress plugin for managing 301 redirects and 404 errors.
- Redirection is open source, according to its own site.
- PrettyLinks also covers reports, qR codes and a/B testing.
- 2.8GPA
Link Whisper
Free plan · from $97/yr
WordPress plugin that suggests and adds internal links with AI.
- PrettyLinks also covers qR codes and a/B testing.
- Link Whisper also covers internal linking.
- 2.8GPA
Internal Link Juicer
Free plan · from $69.99/yr
WordPress plugin that builds internal links from your keywords.
- PrettyLinks also covers qR codes and a/B testing.
- Internal Link Juicer also covers internal linking.
- 2.4GPA
Redirect.pizza
Free plan · from $14.95/mo
Hosted domain redirects with automatic HTTPS.
- PrettyLinks also covers qR codes and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is PrettyLinks free?
PrettyLinks has a free plan. Lite on WordPress.org: branded short links, 301, 302 and 307 redirects, click tracking, reports and CSV import, with a 3% fee on PrettyPay sales.
How much does PrettyLinks cost?
PrettyLinks lists 4 plans. Lite: $0.
What platforms does PrettyLinks work on?
PrettyLinks is available on Web.
Does PrettyLinks offer any discounts?
PrettyLinks publicly lists the following: Introductory first-year prices.
Does PrettyLinks have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. PrettyLinks is listed for Web.
Does PrettyLinks have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. PrettyLinks is listed for Web.
Is PrettyLinks open source?
PrettyLinks is not described as open source on its own site, as read on Oct 23, 2026.
Does PrettyLinks have an API?
Yes. PrettyLinks offers a public API, according to its own site.
What does PrettyLinks integrate with?
PrettyLinks's listing names MonsterInsights, Google Analytics, Stripe, Easy Affiliate, CookieYes and AnyTrack.
Who makes PrettyLinks?
PrettyLinks is made by Caseproof, LLC.
What are the alternatives to PrettyLinks?
The closest alternatives to PrettyLinks in our directory are Redirection, Link Whisper, Internal Link Juicer and Redirect.pizza.
How does PrettyLinks compare with other SEO plugins and apps?
PrettyLinks's GPA of 2.2 is higher than 18 of the 78 other SEO plugins and apps we grade, and level with 14.
Is PrettyLinks good value for money?
ToolGPA grades PrettyLinks D for value for money. Its paid plans start at $20.75 a month when paid by the year, against a middle price of $9.99 for the category: 47 of the 58 others that charge start lower.
Could I make my own version of PrettyLinks?
The plain part of PrettyLinks you could make: reports and qR codes. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from PrettyLinks’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from PrettyLinks' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Caseproof, LLC. Prices change, so check prettylinks.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- PrettyLinks, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/pretty-links
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "PrettyLinks: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/pretty-links
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/pretty-links/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after PrettyLinks, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what PrettyLinks’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. PrettyLinks is a trademark of its owner, and this guide is not made, paid for or approved by Caseproof, LLC. Prices and plans change: check prettylinks.com before you buy.