The Prezly Insider’s Guide
Everything we know about Prezly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Prezly
The Insider’s Guide
PR software for newsrooms, media contacts and email pitches
Every plan, grade, refund rule and rival among link building tools, read from Prezly’s own pages.
Made by Prezly · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Prezly’s own pages, its app-store listings and our grades. Every fact in it is on Prezly’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 13 of the 50 other link building tools we grade
Prezly is web-based PR software for in-house teams and agencies. Stories are published in a branded online newsroom, the team keeps its own media contacts and lists, and pitches go out as tracked email campaigns whose opens, clicks and resulting coverage are reported per story. It does not include a journalist database; you bring your own contacts.
To get you started, here are 9 things to know about Prezly, taken from its own pages and our grades.
There's a newsroom to brand, contacts to import and lists to build before the first pitch goes out.
- 1
Best for a branded newsroom and press pitching
Prezly gives a PR team a branded online newsroom, a contacts CRM and tracked email pitches with coverage tied to each story.
- 2
Paid plans start at $120 a month
As its pricing page puts it: $120 per month, billed annually ($175 billed monthly).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Branded online newsroom
Publish press releases and multimedia stories in a newsroom under your own brand, with downloadable media kits and support for several languages.
- 6
Media contacts and lists
A PR CRM for the contacts you already have, with tags, notes and lists: 5,000 to 20,000 contacts depending on the plan.
- 7
Email pitching
Send personalized campaigns with a story attached to a media list. Sending from your own or a client's domain starts at Standard.
- 8
A 2.0 GPA, above 13 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Prezly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Prezly at a glance
- Pricing
- Free trial, from $120 per month, billed annually ($175 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Prezly
- Category
- Backlinks & Link Building
- Our grade
- 2.0 GPA, fair
The report card
Best for a branded newsroom and press pitching
Prezly gives a PR team a branded online newsroom, a contacts CRM and tracked email pitches with coverage tied to each story. There's no journalist database, so you bring your own contacts, and Essential at $120 a month on yearly billing is one user with Prezly's branding and sending address.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Essential is $120 a month billed yearly ($175 monthly) for one user, well above this category's middle of $49. Sending from your own domain and dropping Prezly's branding need Standard at $300. |
| Free plan and trial | C | No free plan, but a 14-day trial with no card needed. |
| Features | C | A branded newsroom, a contacts CRM, tracked email pitches, coverage reports and media monitoring. The gap matters for pitching: there's no journalist database, so you import your own contacts. |
| Ease of use | C | No rating on record. There's a newsroom to brand, contacts to import and lists to build before the first pitch goes out. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It works with Claude, ChatGPT and Gemini through MCP (access on request), takes drafts from Google Docs and has an API for developers. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Prezly is for
- Fits if your team publishes its own press releases and already has a media list
- Works for PR agencies running newsrooms for several clients
Who it is not for
- Skip it if you need to find journalists, as there's no database and you import your own contacts
- Pricey if you want your own sending domain or no Prezly branding, as both start at Standard for $300 a month
- Tight if more than one person pitches, as Essential has a single user and extra seats aren't priced on the page
- Watch out: single sign-on and the uptime SLA are Enterprise only, prices exclude VAT, and the AI over MCP is given on request
Good to know
Good for
- In-house PR teams that publish their own press releases
- PR agencies running newsrooms and pitches for several clients
- Teams that keep their own media list rather than renting a database
Worth knowing
- There is no journalist database; you import your own contacts, and a curated media list service is arranged separately.
- Essential has one user and Prezly branding; white-label and own-domain sending start at Standard for $300 a month.
- Extra users can be added at a cost that depends on the plan, which the pricing page does not list.
- Single sign-on and the uptime SLA are limited to the custom-priced Enterprise plans; prices exclude VAT.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$120
A month to start
Prezly is a paid product with a free trial, starting at $120 per month, billed annually ($175 billed monthly).
Essential
$120
per month, billed annually ($175 billed monthly)
1 newsroom, 1 user and up to 5,000 contacts, one language, Prezly branding and sending from a Prezly email address.
Standard
$300
per month, billed annually ($350 billed monthly)
1 newsroom, 2 users and 10,000 contacts, white-label newsroom, custom fonts, translations and sending from your own domain.
Agency Essential
$350
per month, billed annually ($525 billed monthly)
For agencies: 3 named users, 10 client newsrooms and 10,000 contacts, with Prezly branding and Prezly email sending.
Agency Standard
$525
per month, billed annually ($700 billed monthly)
5 named users, 20 newsrooms and 20,000 contacts, hub rooms, media galleries, user permissions, white-label and own-domain sending.
Enterprise
Custom
Custom newsroom and user limits, single sign-on, a 99% uptime SLA, 24/7 support and custom layouts. Agencies get an Agency Custom plan.
Trying it first
14-day free trial, no credit card required
Read from prezly.com on Oct 23, 2026.
Ways to pay less
Annual discount
Lower monthly rate with annual billing
Prezly's pricing page lists Essential at $120 a month billed annually against $175 billed monthly, and Standard at $300 against $350.
Stated on prezly.comNonprofit
20% off for registered charities
Prezly's nonprofit page says registered charities can claim 20% off any plan by asking through the in-app support chat after the trial.
Stated on prezly.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
PR software for newsrooms, media contacts and email pitches. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, email campaigns.
A branded newsroom, a contacts CRM, tracked email pitches, coverage reports and media monitoring.
- Branded online newsroom
- Publish press releases and multimedia stories in a newsroom under your own brand, with downloadable media kits and support for several languages.
- Media contacts and lists
- A PR CRM for the contacts you already have, with tags, notes and lists: 5,000 to 20,000 contacts depending on the plan.
- Email pitching
- Send personalized campaigns with a story attached to a media list. Sending from your own or a client's domain starts at Standard.
- Campaign reports and coverage
- Reports show deliveries, opens and clicks per campaign, and coverage can be linked to the story and journalist it came from.
- Media monitoring
- A monitoring tool, run on Opoint's data, tracks news mentions inside Prezly and adds outlets that cover you as new contacts.
- Prezly AI over MCP
- Connect Claude, ChatGPT or Gemini to draft stories, find contacts and review campaigns. Prezly says access is given on request.
Where it runs
- Web
What it works with
- Claude
- ChatGPT
- Gemini
- Google Docs
Prezly is made by Prezly.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/50
Other link building tools it is graded above
Prezly's GPA of 2.0 is higher than 13 of the 50 other link building tools we grade, and level with 12.
It stands best on platforms and integrations (B, above 28 of 50) and worst on value for money (D, above 0).
Its paid plans start at $120 a month, against a middle price of $49 for the category: 34 of the 41 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. Prezly’s own letter is outlined.
- DValue for moneyAbove 0 of 50
- CFree plan and trialAbove 20 of 50
- CFeaturesAbove 4 of 50
- CEase of useAbove 0 of 50
- BPlatforms and integrationsAbove 28 of 50
Price against what you get
Each dot is one of 45 link building tools. Further left costs less; higher up scores better on features, ease of use and platforms. Prezly is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Prezly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 50 other link building tools grade higher. It costs $1,440 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, Claude, ChatGPT and Gemini among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Prezly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush AI PR Toolkit, Roxhill, JustReachOut, BuzzStream and Pitchbox
The 5 tools Prezly is most often weighed against, with where each one differs from it.
- 1.8GPA
Semrush AI PR Toolkit
Free trial · from $149/mo
Media database, pitching and monitoring, formerly Prowly.
- Prezly also covers email campaigns.
- Semrush AI PR Toolkit also covers link outreach.
- 1.8GPA
Roxhill
Paid
Media database and monitoring platform for PR teams, sold by quote.
- Roxhill also covers journalist requests.
- 1.8GPA
JustReachOut
Free trial · from $98/mo
Journalist search, pitch requests and link outreach in one tool.
- Prezly also covers reports and email campaigns.
- JustReachOut also covers link outreach and journalist requests.
- 2.2GPA
BuzzStream
Free trial · from $49/mo
Outreach CRM for link building and digital PR.
- Only BuzzStream lists a browser extension.
- Prezly also covers email campaigns.
- BuzzStream also covers link outreach.
- 2.0GPA
Pitchbox
Free trial · from $210/mo
Outreach platform for link building and digital PR teams.
- Prezly also covers email campaigns.
- Pitchbox also covers workflow automation and link outreach.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Prezly free?
No, Prezly is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Prezly cost?
Prezly lists 5 plans. Essential: $120 per month, billed annually ($175 billed monthly).
What platforms does Prezly work on?
Prezly is available on Web.
Does Prezly offer any discounts?
Prezly publicly lists the following: Lower monthly rate with annual billing; 20% off for registered charities.
Does Prezly have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Prezly is listed for Web.
Does Prezly have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Prezly is listed for Web.
Is Prezly open source?
Prezly is not described as open source on its own site, as read on Oct 23, 2026.
Does Prezly have an API?
Yes. Prezly offers a public API, according to its own site.
What does Prezly integrate with?
Prezly's listing names Claude, ChatGPT, Gemini and Google Docs. A listing names up to eight integrations, so it may connect to more.
Who makes Prezly?
Prezly is made by a company of the same name.
What are the alternatives to Prezly?
The closest alternatives to Prezly in our directory are Semrush AI PR Toolkit, Roxhill, JustReachOut, BuzzStream and Pitchbox.
How does Prezly compare with other link building tools?
Prezly's GPA of 2.0 is higher than 13 of the 50 other link building tools we grade, and level with 12.
Is Prezly good value for money?
ToolGPA grades Prezly D for value for money. Its paid plans start at $120 a month, against a middle price of $49 for the category: 34 of the 41 others that charge start lower.
Could I make my own version of Prezly?
To replace Prezly you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Prezly’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Prezly's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Prezly. Prices change, so check prezly.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Prezly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/prezly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Prezly: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/prezly
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/prezly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded link building tools after Prezly, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Prezly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Prezly is a trademark of its owner, and this guide is not made, paid for or approved by Prezly. Prices and plans change: check prezly.com before you buy.