The Semrush AI PR Toolkit Insider’s Guide
Everything we know about Semrush AI PR Toolkit in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Semrush AI PR Toolkit
The Insider’s Guide
Media database, pitching and monitoring, formerly Prowly
Every plan, grade, refund rule and rival among link building tools, read from Semrush AI PR Toolkit’s own pages.
Made by Semrush Holdings · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Semrush AI PR Toolkit’s own pages, its app-store listings and our grades. Every fact in it is on Semrush AI PR Toolkit’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 2 of the 50 other link building tools we grade
The Semrush AI PR Toolkit is the PR software formerly sold as Prowly, now part of Semrush. It finds journalists and the media outlets that AI models cite in your field, drafts pitches and press releases with AI, sends and tracks pitch emails, and from the Pro plan monitors the coverage that results. Business adds competitor coverage tracking and benchmarks.
To get you started, here are 9 things to know about Semrush AI PR Toolkit, taken from its own pages and our grades.
- 1
Best for pitching journalists from inside Semrush
The Semrush AI PR Toolkit, formerly Prowly, finds journalists and the outlets AI models cite, drafts pitches and sends them from your own domain.
- 2
Paid plans start at $149 a month
As its pricing page puts it: $149 per month, billed annually.
- 3
You can try it first
7-day free trial of any plan; sending emails, seeing contact details and exports are locked until you pay
- 4
It runs on Web
Web.
- 5
AI-cited media finder
Lists the media outlets in your industry that AI models cite in their answers, with journalists to pitch at each.
- 6
Media database
Profiles of more than 600,000 journalists and outlets, searchable by keyword and location; Pro adds audience and traffic data per outlet.
- 7
AI pitch and press release writing
Drafts pitches and press releases with AI on every plan, ready to send from the toolkit's mailing tool.
- 8
A 1.8 GPA, above 2 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Semrush AI PR Toolkit you could make: link outreach and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Semrush AI PR Toolkit at a glance
- Pricing
- Free trial, from $149 per month, billed annually
- Free plan
- No
- Free trial
- 7-day free trial of any plan; sending emails, seeing contact details and exports are locked until you pay
- Runs on
- Web
- Made by
- Semrush Holdings
- Category
- Backlinks & Link Building
- Our grade
- 1.8 GPA, weak
The report card
Best for pitching journalists from inside Semrush
The Semrush AI PR Toolkit, formerly Prowly, finds journalists and the outlets AI models cite, drafts pitches and sends them from your own domain. Base is $149 a month on yearly billing for one user with no coverage monitoring or exports, and the 7-day trial locks sending and contact details until you pay.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Base is $149 a month billed yearly for one user, the start of this category's dearest tenth. It doesn't monitor coverage or export contacts; that's Pro at $279. Each extra person is $20 a month. |
| Free plan and trial | D | No free plan. There's a 7-day trial of any plan, but sending emails, seeing contact details and exports stay locked until you pay, so you can't actually pitch anyone with it. |
| Features | B | A media database of 600,000+ journalists and outlets, a finder for the outlets AI models cite, AI pitch and press release writing, tracked sending and, from Pro, media monitoring. It covers the whole PR job, though Base stops short of monitoring. |
| Ease of use | C | No rating on record. It's aimed at people new to PR, but you'll still set up sending from your own domain, build lists and write your angle before the first pitch goes. |
| Platforms and integrations | C | Web only, with no apps, integrations or API on record. It's sold as part of Semrush now. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Semrush AI PR Toolkit is for
- Fits if you're new to PR and want one place to find and pitch journalists
- Works for agencies comparing several brands' coverage, on the Business plan
Who it is not for
- Pricey if you just want to pitch, as Base is $149 a month with no monitoring or contact exports
- Tight if a team shares it, as each plan has one user and every extra one is $20 a month
- Watch out: add-ons stack up, with 200 more exports at $149 a month and 1,000 more emails at $29
- Not for you if you want a real trial, as sending, contact details and exports stay locked until you pay
- Watch out: the pricing page shows yearly billing, while Semrush's help center gives the same figures as monthly prices
Good to know
Good for
- Marketers new to PR who want a guided way to pitch journalists
- Brands trying to appear in the outlets AI chat tools cite
- Agencies benchmarking several brands' media coverage
Worth knowing
- Prowly itself no longer takes new subscriptions or trials; new customers are pointed to this Semrush toolkit.
- Each plan includes one user; extra users cost $20 a month each.
- Base cannot export contacts or monitor media; 200 more exports cost $149 a month and 1,000 more emails $29.
- The pricing page shows annual billing; Semrush's help center gives the same figures as monthly prices.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$149
A month to start
Semrush AI PR Toolkit is a paid product with a free trial, starting at $149 per month, billed annually.
Base
$149
per month, billed annually
1 user, AI-cited media finder, media database, AI pitch writing, 250 contacts added and 500 emails a month. No monitoring or exports.
Pro
$279
per month, billed annually
Adds media monitoring (3,000 mentions a month), follow-ups, outlet audience data, 500 contacts, 150 exports and 1,250 emails a month.
Business
$499
per month, billed annually
Adds competitor tracking, benchmarking and gap ideas, with 50,000 mentions, 1,000 contacts, 500 exports and 3,500 emails a month.
Trying it first
7-day free trial of any plan; sending emails, seeing contact details and exports are locked until you pay
Read from semrush.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Media database, pitching and monitoring, formerly Prowly. Here is what it does, as its own site describes it, and what it covers: AI features, reports, link outreach.
It covers the whole PR job, though Base stops short of monitoring.
- AI-cited media finder
- Lists the media outlets in your industry that AI models cite in their answers, with journalists to pitch at each.
- Media database
- Profiles of more than 600,000 journalists and outlets, searchable by keyword and location; Pro adds audience and traffic data per outlet.
- AI pitch and press release writing
- Drafts pitches and press releases with AI on every plan, ready to send from the toolkit's mailing tool.
- Email outreach and analytics
- Sends pitches from your own authenticated domain and tracks engagement. Pro adds scheduled follow-ups and shows which pitches led to coverage.
- Media monitoring
- From Pro, watches online news, blogs and forums for mentions, filters out reprints and duplicates, and sends alerts with AI summaries.
- Competitive intelligence
- Business tracks where competitors get coverage and benchmarks your share of voice, sentiment and reach against theirs.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Semrush AI PR Toolkit is made by Semrush Holdings.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/50
Other link building tools it is graded above
Semrush AI PR Toolkit's GPA of 1.8 is higher than 2 of the 50 other link building tools we grade, and level with 10.
It stands best on features (B, above 39 of 50) and worst on value for money (D, above 0).
Its paid plans start at $149 a month, against a middle price of $49 for the category: 35 of the 41 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. Semrush AI PR Toolkit’s own letter is outlined.
- DValue for moneyAbove 0 of 50
- DFree plan and trialAbove 11 of 50
- BFeaturesAbove 39 of 50
- CEase of useAbove 0 of 50
- CPlatforms and integrationsAbove 0 of 50
Price against what you get
Each dot is one of 45 link building tools. Further left costs less; higher up scores better on features, ease of use and platforms. Semrush AI PR Toolkit is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Semrush AI PR Toolkit you could make: link outreach and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 38 of the 50 other link building tools grade higher. It costs $1,788 a year.
What you could make
- Link outreach and reports: an app builder makes these well.
What you could not
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Semrush AI PR Toolkit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BuzzStream, Prezly, Pitchbox, Qwoted and Featured
The 5 tools Semrush AI PR Toolkit is most often weighed against, with where each one differs from it.
- 2.2GPA
BuzzStream
Free trial · from $49/mo
Outreach CRM for link building and digital PR.
- Only BuzzStream lists a browser extension.
- 2.0GPA
Prezly
Free trial · from $120/mo
PR software for newsrooms, media contacts and email pitches.
- Semrush AI PR Toolkit also covers link outreach.
- Prezly also covers email campaigns.
- 2.0GPA
Pitchbox
Free trial · from $210/mo
Outreach platform for link building and digital PR teams.
- Pitchbox also covers workflow automation.
- 1.8GPA
Qwoted
Free plan · from $149/mo
Marketplace where reporters request expert sources and PRs pitch.
- Qwoted has a free plan. Semrush AI PR Toolkit does not, though it has a free trial.
- Semrush AI PR Toolkit also covers link outreach.
- Qwoted also covers journalist requests.
- 2.4GPA
Featured
Free plan · from $29/mo
AI assistant for PR that finds journalist requests and drafts pitches.
- Featured has a free plan. Semrush AI PR Toolkit does not, though it has a free trial.
- Semrush AI PR Toolkit also covers reports and link outreach.
- Featured also covers chat assistant, workflow automation, AI search visibility and journalist requests.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Semrush AI PR Toolkit free?
No, Semrush AI PR Toolkit is a paid product, but you can try it first.
How much does Semrush AI PR Toolkit cost?
Semrush AI PR Toolkit lists 3 plans. Base: $149 per month, billed annually.
What platforms does Semrush AI PR Toolkit work on?
Semrush AI PR Toolkit is available on Web.
Does Semrush AI PR Toolkit have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Semrush AI PR Toolkit is listed for Web.
Does Semrush AI PR Toolkit have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Semrush AI PR Toolkit is listed for Web.
Is Semrush AI PR Toolkit open source?
Semrush AI PR Toolkit is not described as open source on its own site, as read on Oct 23, 2026.
Who makes Semrush AI PR Toolkit?
Semrush AI PR Toolkit is made by Semrush Holdings.
What are the alternatives to Semrush AI PR Toolkit?
The closest alternatives to Semrush AI PR Toolkit in our directory are BuzzStream, Prezly, Pitchbox, Qwoted and Featured.
How does Semrush AI PR Toolkit compare with other link building tools?
Semrush AI PR Toolkit's GPA of 1.8 is higher than 2 of the 50 other link building tools we grade, and level with 10.
Is Semrush AI PR Toolkit good value for money?
ToolGPA grades Semrush AI PR Toolkit D for value for money. Its paid plans start at $149 a month, against a middle price of $49 for the category: 35 of the 41 others that charge start lower.
Could I make my own version of Semrush AI PR Toolkit?
The plain part of Semrush AI PR Toolkit you could make: link outreach and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Semrush AI PR Toolkit’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Semrush's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Semrush Holdings. Prices change, so check semrush.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Semrush AI PR Toolkit, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/prowly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Semrush AI PR Toolkit: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/prowly
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/prowly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded link building tools after Semrush AI PR Toolkit, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Semrush AI PR Toolkit’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Semrush AI PR Toolkit is a trademark of its owner, and this guide is not made, paid for or approved by Semrush Holdings. Prices and plans change: check semrush.com before you buy.