The rankingCoach Insider’s Guide
Everything we know about rankingCoach in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
rankingCoach
The Insider’s Guide
Do-it-yourself SEO, listings and reviews app for small businesses
Every plan, grade, refund rule and rival among SEO tools, read from rankingCoach’s own pages.
Made by rankingCoach GmbH · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from rankingCoach’s own pages, its app-store listings and our grades. Every fact in it is on rankingCoach’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 20 of the 64 other SEO tools we grade
rankingCoach is a marketing app for small businesses that combines SEO tasks explained in video tutorials, daily keyword tracking, directory listings, review management, brand and social monitoring and a Google Ads campaign builder. It is priced per website, and web hosts also bundle it with their plans. A free edition covers monitoring and 10 tracked keywords.
To get you started, here are 9 things to know about rankingCoach, taken from its own pages and our grades.
The videos are made for your CMS, but there's a lot in one app and accounts to connect: Analytics, Business Profile, Facebook and Instagram.
- 1
Best for do-it-yourself local marketing
rankingCoach is a do-it-yourself marketing app for small businesses: SEO tasks explained in videos, daily keyword tracking, directory listings, review replies and a Google Ads builder.
- 2
Paid plans start at $40 a month
As its pricing page puts it: $40 per project / month, billed annually ($60 billed monthly).
- 3
There is a free plan
RankingCoach FREE: 1 project, 10 keywords tracked in 1 location, 3 competitors, review and brand mention alerts, and Google Analytics and Business Profile connections.
- 4
It runs on Web
Web.
- 5
SEO tasks with video tutorials
Builds an optimization plan for your site and explains each task in videos made for its CMS, such as WordPress, Shopify, Wix or Squarespace.
- 6
Daily keyword tracking
The 360 plan tracks 50 keywords daily in up to 5 locations against 5 competitors; each keyword counts once per location.
- 7
Directory listings
Publishes business details to up to 46 local directories, depending on category and country, and keeps them consistent and protected from edits.
- 8
A 2.2 GPA, above 20 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace rankingCoach you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
rankingCoach at a glance
- Pricing
- Free plan, from $40 per project / month, billed annually ($60 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- rankingCoach GmbH, since 2014
- Category
- SEO Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for do-it-yourself local marketing
rankingCoach is a do-it-yourself marketing app for small businesses: SEO tasks explained in videos, daily keyword tracking, directory listings, review replies and a Google Ads builder. But each site is its own project at $40 a month on yearly billing, monthly billing adds a $25 setup fee, the free edition is a limited-time offer for 10 keywords, and there's no keyword research or backlink tool.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | rankingCoach 360 is $40 a month per website on yearly billing ($480), or $60 monthly plus a $25 setup fee. That's mid-range for this category, and it bundles listings in up to 46 directories and review tools. Ad spend is on top. |
| Free plan and trial | C | rankingCoach FREE covers 1 project, 10 keywords in 1 location, 3 competitors and alerts for reviews and mentions. You'll hit 10 keywords fast, and it's labelled a limited-time offer. |
| Features | C | SEO tasks with videos, 50 keywords tracked daily in 5 locations, directory listings, reviews with AI replies, brand monitoring and an ads builder. There's no keyword research or backlink tool on record. |
| Ease of use | C | No rating on record. The videos are made for your CMS, but there's a lot in one app and accounts to connect: Analytics, Business Profile, Facebook and Instagram. |
| Platforms and integrations | B | Web only, connected to Google Analytics, Google Business Profile, Google Ads, Facebook, Instagram, WordPress, Shopify and Wix. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who rankingCoach is for
- Fits if you run a local business and do your own marketing
- Works for agencies sending white-label reports to small business clients, through the Agency edition
Who it is not for
- Tight if you run several sites, as each is a separate $40-a-month project
- Pricey if you pay monthly, at $60 plus a $25 setup fee
- Skip it if you need keyword research or backlink data, as neither is on record
- Watch out: the free edition is labeled a limited-time offer and tracks 10 keywords in 1 location
- Watch out: refunds are at the company's discretion, canceling needs 7 days' notice, and ad spend is extra
Good to know
Good for
- Small business owners doing their own SEO and local marketing
- Local businesses managing directory listings and reviews in one place
- Agencies sending white-label reports to small business clients
Worth knowing
- Each website is a separate project at $40 a month billed yearly or $60 monthly, and monthly billing adds a $25 setup fee.
- The free edition is labeled a limited-time offer and tracks only 10 keywords in 1 location.
- Sold to businesses only: refunds are at the company's discretion, and canceling needs 7 days' notice before the term ends.
- Google Ads campaigns need an ad budget of their own on top of the subscription.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$40
A month to start. There is a free plan too
rankingCoach has a free plan. Paid plans start at $40 per project / month, billed annually ($60 billed monthly).
rankingCoach FREE
$0
1 project, 10 keywords in 1 location, 3 competitors and a feed of reviews, mentions and rivals' ads. Labeled a limited-time offer.
rankingCoach 360
$40
per project / month, billed annually at $480 ($60 billed monthly)
50 keywords in 5 locations, 5 competitors, SEO video tasks, listings in up to 46 directories and AI review replies. Monthly billing adds a $25 setup fee.
Agency edition
Custom
For agencies: all client projects in one account, more keywords, white-label reports, sub-accounts and client logins. Sold through the agency team.
The free plan
RankingCoach FREE: 1 project, 10 keywords tracked in 1 location, 3 competitors, review and brand mention alerts, and Google Analytics and Business Profile connections.
Read from rankingcoach.com on Oct 23, 2026.
Ways to pay less
Annual discount
Lower rate and no setup fee on annual billing
rankingCoach 360 is $480 a year, $40 a month, on annual payment, against $60 a month plus a $25 setup fee on monthly payment.
Stated on rankingcoach.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Do-it-yourself SEO, listings and reviews app for small businesses. Here is what it does, as its own site describes it, and what it covers: AI features, reports, rank tracking, content optimization, local listings.
There's no keyword research or backlink tool on record.
- SEO tasks with video tutorials
- Builds an optimization plan for your site and explains each task in videos made for its CMS, such as WordPress, Shopify, Wix or Squarespace.
- Daily keyword tracking
- The 360 plan tracks 50 keywords daily in up to 5 locations against 5 competitors; each keyword counts once per location.
- Directory listings
- Publishes business details to up to 46 local directories, depending on category and country, and keeps them consistent and protected from edits.
- Reviews and AI replies
- Gathers reviews from several platforms in one place, with reputation reports and an AI assistant that drafts replies in your brand's tone.
- Brand and social monitoring
- A feed of brand mentions, new reviews and competitors' ads and social posts, with Facebook and Instagram connections and weekly summaries.
- Google Ads campaign builder
- Suggests ad texts for your business and runs campaigns with a daily budget cap; the ad spend itself is paid on top.
Where it runs
- Web
What it works with
- Google Analytics
- Google Business Profile
- Google Ads
- WordPress
- Shopify
- Wix
rankingCoach is made by rankingCoach GmbH, and has been around since 2014.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
20/64
Other SEO tools it is graded above
rankingCoach's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
It stands best on platforms and integrations (B, above 15 of 64) and worst on features (C, above 0).
Its paid plans start at $40 a month, against a middle price of $39 for the category: 31 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. rankingCoach’s own letter is outlined.
- CValue for moneyAbove 11 of 64
- CFree plan and trialAbove 14 of 64
- CFeaturesAbove 0 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. rankingCoach is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace rankingCoach you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $480 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- Daily checks of where your pages rank in search results.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Analytics, Google Business Profile and Google Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. rankingCoach’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Marketgoo, Diib, BrightLocal, Semrush and SE Ranking
The 5 tools rankingCoach is most often weighed against, with where each one differs from it.
- 2.0GPA
Marketgoo
From $23.96/mo
Guided SEO plan for small business sites, mostly sold via web hosts.
- rankingCoach has a free plan. Marketgoo does not.
- rankingCoach also covers local listings.
- Marketgoo also covers site audit.
- 2.4GPA
Diib
Free plan · from $29.99/mo
Website health and growth dashboard for small businesses.
- rankingCoach also covers reports, content optimization and local listings.
- Diib also covers site audit, backlink analysis and AI search visibility.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- rankingCoach has a free plan. BrightLocal does not, though it has a free trial.
- rankingCoach also covers content optimization.
- BrightLocal also covers review collection and AI search visibility.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- rankingCoach also covers content optimization and local listings.
- Semrush also covers keyword research, site audit and backlink analysis.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- rankingCoach has a free plan. SE Ranking does not, though it has a free trial.
- rankingCoach also covers content optimization and local listings.
- SE Ranking also covers keyword research, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is rankingCoach free?
rankingCoach has a free plan. RankingCoach FREE: 1 project, 10 keywords tracked in 1 location, 3 competitors, review and brand mention alerts, and Google Analytics and Business Profile connections.
How much does rankingCoach cost?
rankingCoach lists 3 plans. rankingCoach FREE: $0. rankingCoach 360: $40 per project / month, billed annually at $480 ($60 billed monthly).
What platforms does rankingCoach work on?
rankingCoach is available on Web.
Does rankingCoach offer any discounts?
rankingCoach publicly lists the following: Lower rate and no setup fee on annual billing.
Does rankingCoach have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. rankingCoach is listed for Web.
Does rankingCoach have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. rankingCoach is listed for Web.
Is rankingCoach open source?
rankingCoach is not described as open source on its own site, as read on Oct 23, 2026.
What does rankingCoach integrate with?
rankingCoach's listing names Google Analytics, Google Business Profile, Google Ads, Facebook, Instagram, WordPress, Shopify and Wix.
Who makes rankingCoach?
rankingCoach is made by rankingCoach GmbH. It dates from 2014.
What are the alternatives to rankingCoach?
The closest alternatives to rankingCoach in our directory are Marketgoo, Diib, BrightLocal, Semrush and SE Ranking.
How does rankingCoach compare with other SEO tools?
rankingCoach's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
Is rankingCoach good value for money?
ToolGPA grades rankingCoach C for value for money. Its paid plans start at $40 a month, against a middle price of $39 for the category: 31 of the 56 others that charge start lower.
Could I make my own version of rankingCoach?
To replace rankingCoach you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from rankingCoach’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from rankingCoach's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by rankingCoach GmbH. Prices change, so check rankingcoach.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- rankingCoach, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/rankingcoach
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "rankingCoach: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/rankingcoach
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/rankingcoach/guide
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See our other guides
The best-graded SEO tools after rankingCoach, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what rankingCoach’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. rankingCoach is a trademark of its owner, and this guide is not made, paid for or approved by rankingCoach GmbH. Prices and plans change: check rankingcoach.com before you buy.