rankingCoach vs SE Ranking (2026): which should you pick?

Pick rankingCoach if

• Fits if you run a local business and do your own marketing
• Works for agencies sending white-label reports to small business clients, through the Agency edition

Look elsewhere if

• Tight if you run several sites, as each is a separate $40-a-month project
• Pricey if you pay monthly, at $60 plus a $25 setup fee
• Skip it if you need keyword research or backlink data, as neither is on record
• Watch out: the free edition is labeled a limited-time offer and tracks 10 keywords in 1 location
• Watch out: refunds are at the company's discretion, canceling needs 7 days' notice, and ad spend is extra

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

rankingCoach

• Each website is a separate project at $40 a month billed yearly or $60 monthly, and monthly billing adds a $25 setup fee.
• The free edition is labeled a limited-time offer and tracks only 10 keywords in 1 location.
• Sold to businesses only: refunds are at the company's discretion, and canceling needs 7 days' notice before the term ends.
• Google Ads campaigns need an ad budget of their own on top of the subscription.

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

rankingCoach

SEO tasks with video tutorials

Builds an optimization plan for your site and explains each task in videos made for its CMS, such as WordPress, Shopify, Wix or Squarespace.

Daily keyword tracking

The 360 plan tracks 50 keywords daily in up to 5 locations against 5 competitors; each keyword counts once per location.

Directory listings

Publishes business details to up to 46 local directories, depending on category and country, and keeps them consistent and protected from edits.

Reviews and AI replies

Gathers reviews from several platforms in one place, with reputation reports and an AI assistant that drafts replies in your brand's tone.

Brand and social monitoring

A feed of brand mentions, new reviews and competitors' ads and social posts, with Facebook and Instagram connections and weekly summaries.

Google Ads campaign builder

Suggests ad texts for your business and runs campaigns with a daily budget cap; the ad spend itself is paid on top.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

rankingCoach

• rankingCoach FREE$0

  1 project, 10 keywords in 1 location, 3 competitors and a feed of reviews, mentions and rivals' ads. Labeled a limited-time offer.

• rankingCoach 360$40

  per project / month, billed annually at $480 ($60 billed monthly)

  50 keywords in 5 locations, 5 competitors, SEO video tasks, listings in up to 46 directories and AI review replies. Monthly billing adds a $25 setup fee.

• Agency editionCustom

  For agencies: all client projects in one account, more keywords, white-label reports, sub-accounts and client logins. Sold through the agency team.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

rankingCoach

• Annual discount

  Lower rate and no setup fee on annual billing

  rankingCoach 360 is $480 a year, $40 a month, on annual payment, against $60 a month plus a $25 setup fee on monthly payment.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.