The SimplyBook.me Insider’s Guide
Everything we know about SimplyBook.me in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SimplyBook.me
The Insider’s Guide
Online booking system for service businesses, priced by volume
Every plan, grade, refund rule and rival among calendar and scheduling apps, read from SimplyBook.me’s own pages.
Made by SimplyBook.me Ltd · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SimplyBook.me’s own pages, its app-store listings and our grades. Every fact in it is on SimplyBook.me’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 18 of the 74 other calendar and scheduling apps we grade
SimplyBook.me is an online booking system for service businesses such as salons, clinics, schools and gyms. It gives each business a booking website or widget, admin and client apps, and reminders by email, SMS or WhatsApp, with extras such as memberships, gift cards and point of sale switched on as custom features. Plans are flat monthly fees set by the number of bookings, staff providers and premium custom features, not by user.
To get you started, here are 9 things to know about SimplyBook.me, taken from its own pages and our grades.
Ask Simply, the built-in AI chat, is there to set things up for you.
- 1
Best for service businesses that want one flat booking fee
SimplyBook.me gives a salon, clinic or gym a booking website, apps for you and your clients, and extras like memberships, gift cards and a till, for a flat monthly fee rather than per staff member.
- 2
Paid plans start at about $13.34 a month
As its pricing page puts it: €11.9 per month, billed annually (€13.9 billed monthly).
- 3
There is a free plan
50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, booking widget and the admin app. It has no time limit but must be renewed monthly.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Booking website and widget
Every plan includes a mobile-responsive booking website, a widget for an existing site, and bookings through a Facebook page. Instagram and Google Business buttons are also offered.
- 6
Custom features
Extras such as intake forms, memberships, gift cards, classes, waiting lists and SOAP notes are toggled on per account. Premium ones count against the plan's limit of 1, 3 or 8.
- 7
Payments and point of sale
From Basic, take online payments, deposits and tips through gateways such as Stripe, PayPal and Square, or sell in person with the POS. SimplyBook.me adds no transaction fee.
- 8
A 2.4 GPA, above 18 of 74
That is against the other calendar and scheduling apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of SimplyBook.me you could make: reports. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
SimplyBook.me at a glance
- Pricing
- Free plan, from €11.9 per month, billed annually (€13.9 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial of most custom features with 50 bookings, no credit card needed
- Runs on
- Web, iOS, Android
- Made by
- SimplyBook.me Ltd, since 2009
- Category
- Calendar & Scheduling
- Our grade
- 2.4 GPA, fair
The report card
Best for service businesses that want one flat booking fee
SimplyBook.me gives a salon, clinic or gym a booking website, apps for you and your clients, and extras like memberships, gift cards and a till, for a flat monthly fee rather than per staff member. But every plan caps bookings, from 50 a month free to 2,000 on Premium, SMS and WhatsApp credits and a custom domain cost extra, and HIPAA features start on Standard at €24.9 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Basic is €11.9 a month billed annually, €13.9 monthly, for 5 providers and 100 bookings. Set against its own rivals, Setmore and Acuity and Square Appointments, that's middling: a flat fee suits a team, but 500 bookings means Standard at €24.9, extra bookings are $4 per 100 and SMS credits $8 per 100. |
| Free plan and trial | C | Free with no time limit, though you renew it monthly: 50 bookings a month, 1 provider and 1 premium custom feature. Taking payments needs Basic. Fifty bookings is about two a day, so you'll hit that cap in a real week. |
| Features | B | A booking website and widget, intake forms, memberships, gift cards, classes, waiting lists, online payments, deposits, tips, point of sale, reminders by email, SMS or WhatsApp, and HIPAA features from Standard. That covers the whole job, though your plan limits how many premium extras you may switch on. |
| Ease of use | C | No store rating on record, and this is a lot of switches: services, providers and a list of custom features toggled on one by one, with premium ones counted against your plan. Ask Simply, the built-in AI chat, is there to set things up for you. |
| Platforms and integrations | B | Web, plus admin and client apps for iPhone and Android, with no desktop app listed. It works with Google and Outlook calendars, Stripe, PayPal, Square, Zapier, QuickBooks and Teams, and there's an API and an MCP connection for outside assistants. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SimplyBook.me is for
- Fits if you have several staff and would rather pay a flat fee than per user
- Works for businesses that sell memberships, packages, gift cards or products alongside appointments
Who it is not for
- Tight if you stay free: 50 bookings a month, 1 provider, no online payments, and the plan must be renewed monthly
- Tight if you take lots of bookings, since Basic stops at 100 a month and extra packs are $4 per 100
- Pricey if you rely on text reminders or want your own domain: SMS and WhatsApp are $8 per 100, a domain $119
- Not for you if you need HIPAA or SAML SSO on a budget, as both start on Standard at €24.9 a month
- Watch out: plans are priced in euros but add-ons in US dollars, so the real total takes some working out
Good to know
Good for
- Service businesses with several staff that prefer a flat fee over per-user pricing
- Combining booking with memberships, packages, gift cards or product sales
- Healthcare providers that need HIPAA features and intake forms
Worth knowing
- Plan prices are listed in euros. Add-ons such as SMS credits and extra bookings are listed in US dollars.
- Every plan caps monthly bookings: 50 on Free, 100 on Basic, 500 on Standard and 2,000 on Premium. Extra bookings are sold in packs of 100 for $4.
- SMS and WhatsApp credits ($8 per 100) and a custom domain ($119 with 3 years of SSL) are paid separately from the subscription.
- HIPAA and SAML SSO need Standard or above; accounting integrations and the white-label footer need Premium.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$13.34
A month to start. There is a free plan too
SimplyBook.me has a free plan. Paid plans start at €11.9 per month, billed annually (€13.9 billed monthly).
Fifty bookings is about two a day, so you'll hit that cap in a real week.
Free
€0
50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, widget and the admin app.
Basic
€11.9
per month, billed annually (€13.9 billed monthly)
100 bookings, 5 providers and 3 premium custom features; adds the client app, payments, deposits, tips and point of sale.
Standard
€24.9
per month, billed annually (€29.9 billed monthly)
500 bookings, 15 providers and 8 premium custom features; adds a branded client app, HIPAA features and SAML SSO.
Premium
€49.9
per month, billed annually (€59.9 billed monthly)
2,000 bookings, 30 providers and unlimited custom features; adds Payments PRO, QuickBooks, FreshBooks and Xero links, and a white-label footer.
Enterprise
Custom
Custom booking volume and providers, multi-location cluster interface, account manager, high-load API and a choice of data location; billed annually.
The free plan
50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, booking widget and the admin app. It has no time limit but must be renewed monthly.
Trying it first
14-day free trial of most custom features with 50 bookings, no credit card needed
Read from simplybook.me on Oct 5, 2026.
Ways to pay less
Annual discount
Save up to 17% with annual billing
SimplyBook.me's pricing page puts the annual-billing saving at up to 17%, which it describes as two months free compared with paying monthly.
Stated on simplybook.meNonprofit
Nonprofit and charity discounts on request
The pricing FAQ invites nonprofit and charity organizations to contact SimplyBook.me to discuss qualifying discounts. No rate is published.
Stated on simplybook.me
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Online booking system for service businesses, priced by volume. Here is what it does, as its own site describes it, and what it covers: public API, AI features, booking links, reports.
That covers the whole job, though your plan limits how many premium extras you may switch on.
- Booking website and widget
- Every plan includes a mobile-responsive booking website, a widget for an existing site, and bookings through a Facebook page. Instagram and Google Business buttons are also offered.
- Custom features
- Extras such as intake forms, memberships, gift cards, classes, waiting lists and SOAP notes are toggled on per account. Premium ones count against the plan's limit of 1, 3 or 8.
- Payments and point of sale
- From Basic, take online payments, deposits and tips through gateways such as Stripe, PayPal and Square, or sell in person with the POS. SimplyBook.me adds no transaction fee.
- Reminders by email, SMS and WhatsApp
- Automatic confirmation, reminder and cancellation emails are on every plan. SMS and WhatsApp messages use credits that are bought separately.
- Ask Simply and AI Voice Booking
- Ask Simply is a built-in AI chat for setting up services and managing bookings, and an MCP connection lets outside assistants run the account. AI Voice Booking uses paid credits.
- Admin and client apps
- The admin app for iOS and Android manages the calendar and bookings. Clients can book and reschedule in a client app, which can carry the business's own branding from Standard.
Where it runs
- Web
- iOS
- Android
What it works with
- Google Calendar
- Outlook Calendar
- Stripe
- PayPal
- Square
- Zapier
- QuickBooks
- Microsoft Teams
SimplyBook.me is made by SimplyBook.me Ltd, and has been around since 2009.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/74
Other calendar and scheduling apps it is graded above
SimplyBook.me's GPA of 2.4 is higher than 18 of the 74 other calendar and scheduling apps we grade, and level with 11.
It stands best on features (B, above 47 of 74) and worst on ease of use (C, above 0).
Its paid plans start at about $13.34 a month, against a middle price of $6 for the category: 45 of the 52 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 75 calendar and scheduling apps we grade, cut by the letter each got. SimplyBook.me’s own letter is outlined.
- CValue for moneyAbove 10 of 74
- CFree plan and trialAbove 3 of 74
- BFeaturesAbove 47 of 74
- CEase of useAbove 0 of 74
- BPlatforms and integrationsAbove 25 of 74
Price against what you get
Each dot is one of 67 calendar and scheduling apps. Further left costs less; higher up scores better on features, ease of use and platforms. SimplyBook.me is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of SimplyBook.me you could make: reports. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 45 of the 74 other calendar and scheduling apps grade higher. It costs $160.02 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Booking pages that read and write other people's calendars and send the emails.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Calendar, Outlook Calendar and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SimplyBook.me’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Setmore, Acuity Scheduling, Square Appointments, Zoho Bookings and Calendly
The 5 tools SimplyBook.me is most often weighed against, with where each one differs from it.
- 2.8GPA
Setmore
Free plan · from $5/mo
Appointment booking app with a free plan for up to four staff.
- Only Setmore lists macOS and Windows apps.
- 2.2GPA
Acuity Scheduling
Free trial · from $16/mo
Appointment booking, payments and reminders for service businesses.
- SimplyBook.me has a free plan. Acuity Scheduling does not, though it has a free trial.
- SimplyBook.me also covers reports.
- Acuity Scheduling also covers invoicing.
- 3.2GPA
Square Appointments
Free plan · from $49/mo
Booking, point of sale and payments for appointment businesses.
- Square Appointments also covers invoicing.
- 2.4GPA
Zoho Bookings
Free plan · from $6/mo
Appointment scheduling with workspaces, workflows and Zoho CRM sync.
- Only Zoho Bookings lists a browser extension.
- Zoho Bookings also covers workflow automation.
- 2.8GPA
Calendly
Free plan · from $10/mo
Booking links and team scheduling for external meetings.
- Only Calendly lists a browser extension.
- SimplyBook.me also covers reports.
- Calendly also covers meeting notes and transcription.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SimplyBook.me free?
SimplyBook.me has a free plan. 50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, booking widget and the admin app.
How much does SimplyBook.me cost?
SimplyBook.me lists 5 plans. Free: €0.
What platforms does SimplyBook.me work on?
SimplyBook.me is available on Web, iOS and Android.
Does SimplyBook.me offer any discounts?
SimplyBook.me publicly lists the following: Save up to 17% with annual billing; Nonprofit and charity discounts on request.
Does SimplyBook.me have a Windows app?
No Windows app was listed when its pages were read on Oct 5, 2026. SimplyBook.me is listed for Web, iOS and Android.
Does SimplyBook.me have a macOS app?
No macOS app was listed when its pages were read on Oct 5, 2026. SimplyBook.me is listed for Web, iOS and Android.
Is SimplyBook.me open source?
SimplyBook.me is not described as open source on its own site, as read on Oct 5, 2026.
Does SimplyBook.me have an API?
Yes. SimplyBook.me offers a public API, according to its own site.
What does SimplyBook.me integrate with?
SimplyBook.me's listing names Google Calendar, Outlook Calendar, Stripe, PayPal, Square, Zapier, QuickBooks and Microsoft Teams.
Does SimplyBook.me have a free trial?
Yes. 14-day free trial of most custom features with 50 bookings, no credit card needed.
Who makes SimplyBook.me?
SimplyBook.me is made by SimplyBook.me Ltd. It dates from 2009.
What are the alternatives to SimplyBook.me?
The closest alternatives to SimplyBook.me in our directory are Setmore, Acuity Scheduling, Square Appointments, Zoho Bookings and Calendly.
How does SimplyBook.me compare with other calendar and scheduling apps?
SimplyBook.me's GPA of 2.4 is higher than 18 of the 74 other calendar and scheduling apps we grade, and level with 11.
Is SimplyBook.me good value for money?
ToolGPA grades SimplyBook.me C for value for money. Its paid plans start at about $13.34 a month, against a middle price of $6 for the category: 45 of the 52 others that charge start lower.
Could I make my own version of SimplyBook.me?
The plain part of SimplyBook.me you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from SimplyBook.me’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from SimplyBook.me's own pages on 5 October 2026. Also tested with a demo account on 2026-03-22.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SimplyBook.me Ltd. Prices change, so check simplybook.me before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SimplyBook.me, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/simplybook-me
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SimplyBook.me: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/simplybook-me
Know someone choosing between calendar and scheduling apps?
Send them this guide: toolgpa.com/tools/simplybook-me/guide
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See our other guides
The best-graded calendar and scheduling apps after SimplyBook.me, each with an Insider's Guide of its own.
- Calendar & Scheduling Insider's GuideEvery one of the 75 calendar and scheduling apps we grade, compared
- Notion Calendar Insider's GuideFree calendar app that connects to Notion databases3.6 GPA
- Google Calendar Insider's GuideOnline calendar from Google, free with a personal account3.4 GPA
- World Time Buddy Insider's GuideVisual time zone converter and world clock for planning calls3.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SimplyBook.me’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SimplyBook.me is a trademark of its owner, and this guide is not made, paid for or approved by SimplyBook.me Ltd. Prices and plans change: check simplybook.me before you buy.