Setmore vs SimplyBook.me

Setmore

• Small service businesses that want free booking for up to four staff
• Taking payment at the time of booking or in person
• Getting booked from Instagram, Facebook and Google listings

SimplyBook.me

• Service businesses with several staff that prefer a flat fee over per-user pricing
• Combining booking with memberships, packages, gift cards or product sales
• Healthcare providers that need HIPAA features and intake forms

Setmore

• The Free plan stops at 4 users and leaves out two-way calendar sync, SMS reminders, recurring appointments, video appointments, deposits and API access.
• Pro is charged per user, and every staff calendar counts as a user even if that person has no login.
• Paying monthly costs $12 per user, more than twice the $5 annual rate. There is no free trial of Pro, only a 30-day refund window.
• Live Receptionist call answering is a separate $99 per month add-on and is offered in the US only.

SimplyBook.me

• Plan prices are listed in euros. Add-ons such as SMS credits and extra bookings are listed in US dollars.
• Every plan caps monthly bookings: 50 on Free, 100 on Basic, 500 on Standard and 2,000 on Premium. Extra bookings are sold in packs of 100 for $4.
• SMS and WhatsApp credits ($8 per 100) and a custom domain ($119 with 3 years of SSL) are paid separately from the subscription.
• HIPAA and SAML SSO need Standard or above; accounting integrations and the white-label footer need Premium.

Setmore

Booking Page

A public page with a custom URL that lists services, staff and live availability so customers can book at any hour. Removing Setmore's branding from it needs Pro.

Payments

Take card payments at booking or in person through Square, Stripe, PayPal or LawPay, including Tap to Pay, on both plans. Deposits are a Pro feature.

Confirmations and reminders

Email confirmations and one email reminder are free. Pro adds a second reminder and SMS reminders, with 500 SMS credits per Pro team member each month.

Team calendars

Each staff member gets a login, working hours, time off and a calendar, with a combined team view, permission levels and built-in team messaging on both plans.

Classes and recurring appointments

Group classes with seat reservations are on both plans. Recurring appointments and video appointments by Zoom or Google Meet are listed under Pro.

Booking from social and search

Add Book Now buttons to Facebook, Instagram and websites built on WordPress, Wix or Weebly, take bookings through Reserve with Google, and share a QR code.

SimplyBook.me

Booking website and widget

Every plan includes a mobile-responsive booking website, a widget for an existing site, and bookings through a Facebook page. Instagram and Google Business buttons are also offered.

Custom features

Extras such as intake forms, memberships, gift cards, classes, waiting lists and SOAP notes are toggled on per account. Premium ones count against the plan's limit of 1, 3 or 8.

Payments and point of sale

From Basic, take online payments, deposits and tips through gateways such as Stripe, PayPal and Square, or sell in person with the POS. SimplyBook.me adds no transaction fee.

Reminders by email, SMS and WhatsApp

Automatic confirmation, reminder and cancellation emails are on every plan. SMS and WhatsApp messages use credits that are bought separately.

Ask Simply and AI Voice Booking

Ask Simply is a built-in AI chat for setting up services and managing bookings, and an MCP connection lets outside assistants run the account. AI Voice Booking uses paid credits.

Admin and client apps

The admin app for iOS and Android manages the calendar and bookings. Clients can book and reschedule in a client app, which can carry the business's own branding from Standard.

Setmore

• Free$0

  Up to 4 users, unlimited appointments, a custom Booking Page, group classes, payments through Square, Stripe or PayPal, and email reminders.

• Pro$5

  per user / month, billed annually ($12 billed monthly)

  Unlimited users, two-way calendar sync, SMS reminders, recurring and video appointments, deposits, API access and no Setmore branding.

• EnterpriseCustom

  A tailored setup for larger organizations, arranged by contacting Setmore's sales team.

SimplyBook.me

• Free€0

  50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, widget and the admin app.

• Basic€11.9

  per month, billed annually (€13.9 billed monthly)

  100 bookings, 5 providers and 3 premium custom features; adds the client app, payments, deposits, tips and point of sale.

• Standard€24.9

  per month, billed annually (€29.9 billed monthly)

  500 bookings, 15 providers and 8 premium custom features; adds a branded client app, HIPAA features and SAML SSO.

• Premium€49.9

  per month, billed annually (€59.9 billed monthly)

  2,000 bookings, 30 providers and unlimited custom features; adds Payments PRO, QuickBooks, FreshBooks and Xero links, and a white-label footer.

• EnterpriseCustom

  Custom booking volume and providers, multi-location cluster interface, account manager, high-load API and a choice of data location; billed annually.

Setmore

• Annual discount

  Pro at $5 instead of $12 with annual billing

  Setmore's pricing page shows Pro at $12 per user / month on monthly billing and $5 per user / month on annual billing, about 58% less.

• Nonprofit

  Nonprofit discounts on request

  Setmore's mission page invites nonprofit organizations to contact the team about discounts. No rate is published.

SimplyBook.me

• Annual discount

  Save up to 17% with annual billing

  SimplyBook.me's pricing page puts the annual-billing saving at up to 17%, which it describes as two months free compared with paying monthly.

• Nonprofit

  Nonprofit and charity discounts on request

  The pricing FAQ invites nonprofit and charity organizations to contact SimplyBook.me to discuss qualifying discounts. No rate is published.