Setmore

So what do you get for nothing? Quite a lot, honestly.

The free plan covers up to 4 staff and unlimited appointments. Each person gets their own login, working hours and calendar. And it isn't a trial, so nobody's counting down the days.

Clients book themselves on your Booking Page at any hour. Then Setmore emails them a confirmation and a reminder, so you're not texting "still ok for 2 tomorrow?" the night before.

You can take the money as well. Hook up Square, Stripe or PayPal and clients pay when they book, or tap their card in the shop. That's on both plans.

It also goes where your customers already are. Put a Book Now button on Instagram, Facebook and your website, show up in Reserve with Google, or stick a QR code in the window.

And there are proper apps for iPhone, Android, Mac and Windows. Got a question at midnight? Setmore says its chat, email and phone support runs around the clock, free plan included.

The free plan leaves out the things that stop no-shows. Text reminders, deposits and a second reminder are all on Pro.

Calendar sync is the one to think about. Two-way sync with Google or Office 365 is Pro only. There is a one-way feed that puts your bookings into Google, Apple or Outlook, and its help page doesn't ask for Pro. But one-way means your dentist appointment in Google won't block that slot on your Booking Page.

Recurring appointments are Pro too. So are video ones. If a regular comes in every six weeks, you're booking each visit by hand on Free.

Pro is charged per user, and a "user" is any staff calendar. So the part-timer who never logs in still counts.

There's no free trial of Pro, either. You pay, and you've got 30 days to ask for a refund.

And some things just aren't there. One reviewer's wish list from late 2025 has a waitlist, intake forms, cards kept on file and booking several services in one go. We couldn't find any of them on Setmore's features or pricing pages.

Start on Free. It doesn't expire, and four staff with unlimited appointments is plenty to run a small shop on.

Pro is $5 a user a month if you pay for the year. Pay month to month and it's $12, more than double. So if you're going Pro, we'd go yearly.

What does Pro add? Two-way calendar sync, text reminders with 500 credits per person each month, recurring and video appointments, deposits, the API, and a Booking Page without Setmore's name on it. It lifts the 4-user cap as well.

Do the sum per head. A salon with six chairs on yearly Pro is $30 a month. Square Appointments charges $49 a location for its Plus plan, however many staff.

There's no trial, but you can ask for your money back within 30 days.

One extra to know about: Live Receptionist, where real people answer your calls, is another $99 a month and US only.

Setmore has 4.7 on the App Store from about 9,200 ratings. About 83% are five stars.

The happy reviews say much the same thing: it's easy, and it's free. A hairdresser has run a small business on the free plan for nearly two years. Another reviewer has been on it since 2021 and raves about the support team.

The less happy ones are usually asking for more. A photographer loves it but wants quotes, contracts and questionnaires. An athletic trainer wants six people in one slot without setting up a class every 15 minutes.

One long-time user gave it one star in 2024. They say an update took away the client history and activity views they relied on. Appointment history is on Setmore's feature list today, so that may be sorted.

And one asked for a few days of Pro to try before paying. Fair enough! There still isn't a trial.

We found nothing about Setmore on Hacker News from the last two years.