Setmore vs Square Appointments

Setmore

• Small service businesses that want free booking for up to four staff
• Taking payment at the time of booking or in person
• Getting booked from Instagram, Facebook and Google listings

Square Appointments

• Salons, barbershops and spas that want booking and checkout in one system
• Solo professionals who can start on the free plan
• Businesses already taking payments with Square hardware

Setmore

• The Free plan stops at 4 users and leaves out two-way calendar sync, SMS reminders, recurring appointments, video appointments, deposits and API access.
• Pro is charged per user, and every staff calendar counts as a user even if that person has no login.
• Paying monthly costs $12 per user, more than twice the $5 annual rate. There is no free trial of Pro, only a 30-day refund window.
• Live Receptionist call answering is a separate $99 per month add-on and is offered in the US only.

Square Appointments

• Square Free leaves out Google Calendar sync, no-show fees, multi-staff booking, classes and packages, the waitlist and the Bookings API.
• Plus and Premium are charged per location: $49 or $149 a month for each location you run.
• Processing fees apply on every plan, from 2.4% + 15¢ in person on Premium to 3.3% + 30¢ for online payments on Free.
• Resource management and the future bookings, service cost and team performance reports are Premium-only.

Setmore

Booking Page

A public page with a custom URL that lists services, staff and live availability so customers can book at any hour. Removing Setmore's branding from it needs Pro.

Payments

Take card payments at booking or in person through Square, Stripe, PayPal or LawPay, including Tap to Pay, on both plans. Deposits are a Pro feature.

Confirmations and reminders

Email confirmations and one email reminder are free. Pro adds a second reminder and SMS reminders, with 500 SMS credits per Pro team member each month.

Team calendars

Each staff member gets a login, working hours, time off and a calendar, with a combined team view, permission levels and built-in team messaging on both plans.

Classes and recurring appointments

Group classes with seat reservations are on both plans. Recurring appointments and video appointments by Zoom or Google Meet are listed under Pro.

Booking from social and search

Add Book Now buttons to Facebook, Instagram and websites built on WordPress, Wix or Weebly, take bookings through Reserve with Google, and share a QR code.

Square Appointments

Online booking site

A customizable booking website on every plan, plus Book Now buttons for Instagram, Facebook and a Google Business Profile, a widget for an existing site and a QR code.

Payments and point of sale

Take cards in person, online or with Tap to Pay on a phone, keep cards on file, and ring up services and products together. Afterpay and Cash App Pay are supported.

No-show protection

Deposits and prepayments are on every plan. A cancellation policy that charges the card on file for late cancellations and no-shows needs Square Plus.

Reminders and Square Assistant

Automatic text and email reminders go out on every plan, and Square Assistant lets clients reply to an SMS reminder to confirm, cancel or change a booking.

Staff, locations and resources

Staff calendars are unlimited on every plan. Multi-staff bookings and multi-location management start on Plus; assigning rooms, chairs or stations is Premium-only.

Classes, packages and waitlist

From Square Plus, schedule one-time or recurring group classes, sell prepaid packages of services, and let clients join a waitlist from the booking site.

Setmore

• Free$0

  Up to 4 users, unlimited appointments, a custom Booking Page, group classes, payments through Square, Stripe or PayPal, and email reminders.

• Pro$5

  per user / month, billed annually ($12 billed monthly)

  Unlimited users, two-way calendar sync, SMS reminders, recurring and video appointments, deposits, API access and no Setmore branding.

• EnterpriseCustom

  A tailored setup for larger organizations, arranged by contacting Setmore's sales team.

Square Appointments

• Square Free$0

  Booking website, unlimited staff calendars, reminders, deposits and invoices. Processing is 2.6% + 15¢ in person and 3.3% + 30¢ online.

• Square Plus$49

  per location / month

  Adds no-show fees, multi-staff booking, waitlist, classes and packages, Google Calendar sync and the Bookings API. In-person processing is 2.5% + 15¢.

• Square Premium$149

  per location / month

  Adds resource management, future bookings and team performance reports, service cost tracking, 24/7 phone support and 2.4% + 15¢ in-person processing.

• Square ProCustom

  Custom pricing and processing fees for businesses that process over $250,000 per year, arranged through Square's sales team.

Setmore

• Annual discount

  Pro at $5 instead of $12 with annual billing

  Setmore's pricing page shows Pro at $12 per user / month on monthly billing and $5 per user / month on annual billing, about 58% less.

• Nonprofit

  Nonprofit discounts on request

  Setmore's mission page invites nonprofit organizations to contact the team about discounts. No rate is published.

Square Appointments

No public discounts listed.