The Squirrly SEO Insider’s Guide
Everything we know about Squirrly SEO in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Squirrly SEO
The Insider’s Guide
WordPress SEO plugin with cloud keyword research, audits and AI tasks
Every plan, grade, refund rule and rival among SEO plugins and apps, read from Squirrly SEO’s own pages.
Made by Squirrly Limited · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Squirrly SEO’s own pages, its app-store listings and our grades. Every fact in it is on Squirrly SEO’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 33 of the 78 other SEO plugins and apps we grade
Squirrly SEO is a WordPress plugin tied to a cloud app. Besides titles, sitemaps, schema, redirects and a 404 monitor, it gives a live content assistant in the editor, AI keyword research, a page audit and Focus Pages, which turn a chosen page's ranking goals into a list of tasks. Plans set how many sites, Focus Pages, keyword researches and audited pages each account gets, and only the top plans check exact Google positions.
To get you started, here are 9 things to know about Squirrly SEO, taken from its own pages and our grades.
Most of it runs on Squirrly's cloud, so you need a Squirrly account as well as WordPress, and Focus Pages hand you goals to work through.
- 1
Best for SEO task lists inside WordPress
Squirrly SEO adds a live writing assistant, keyword research, audits and Focus Pages task lists to WordPress, on top of meta tags, sitemaps and redirects.
- 2
Paid plans start at $19.99 a month
As its pricing page puts it: $19.99 per month, billed annually.
- 3
There is a free plan
1 site, 1 Focus Page, 5 AI keyword researches and 1 audited page a month, the lite SEO Live Assistant, and rankings from Google Search Console only.
- 4
It runs on Web
Web.
- 5
SEO Live Assistant
Checks a post against 18 on-page tests as it is written, on unlimited pages, including in page builders. The free plan gets a lite version with fewer checks.
- 6
Focus Pages
Pick the pages that matter and Squirrly scores their chance to rank and lists the goals left to reach, such as building at least 5 internal links to each.
- 7
AI keyword research
Monthly keyword researches, from 5 to 300 by plan, with ideas organized into a Briefcase. Deep research with up to 50 keywords per search is on Business and Web Dev Kit.
- 8
A 2.4 GPA, above 33 of 78
That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Squirrly SEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Squirrly SEO at a glance
- Pricing
- Free plan, from $19.99 per month, billed annually
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Squirrly Limited, since 2012
- Category
- SEO Plugins & Apps
- Our grade
- 2.4 GPA, fair
The report card
Best for SEO task lists inside WordPress
Squirrly SEO adds a live writing assistant, keyword research, audits and Focus Pages task lists to WordPress, on top of meta tags, sitemaps and redirects. Most of it runs through Squirrly's cloud, every plan caps research and audits each month, and exact Google positions only come on plans from $51.20.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | PRO is $19.99 a month billed yearly for 5 sites, right at this category's dearer quarter ($19.99). Exact rank checks need the Web Dev Kit at $51.20 or Business at $71.99, and the page doesn't say how those two are billed. |
| Free plan and trial | C | Free gives 1 site, 1 Focus Page, 5 keyword researches and 1 audited page a month, with a lite assistant and Search Console averages. You'll hit those caps in the first week. |
| Features | B | Live checks against 18 on-page tests, Focus Pages, keyword research, audits, schema, sitemaps, redirects, a 404 monitor and instant indexing. It covers the whole job, though every plan caps research and audits. |
| Ease of use | C | No rating on record. Most of it runs on Squirrly's cloud, so you need a Squirrly account as well as WordPress, and Focus Pages hand you goals to work through. |
| Platforms and integrations | B | Web only: a WordPress plugin, plus a Cloud App for sites on other platforms. It connects to Search Console, Google Analytics, IndexNow, Claude, OpenAI Codex and Advanced Custom Fields. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Squirrly SEO is for
- Fits if you'd rather follow a task list for each page than set options yourself
- Works for small businesses wanting keyword research and audits inside WordPress
Who it is not for
- Tight if you stay free, with 1 Focus Page, 5 keyword researches and 1 audited page a month
- Watch out: Free and PRO show only Search Console averages; exact positions need Business or Web Dev Kit
- Not for you if you don't want another account, as most features run on Squirrly's cloud
- Watch out: the pricing page doesn't say whether Business and Web Dev Kit are billed monthly or yearly
- Pricey if you outgrow the caps, as higher limits mean stacking licences
Good to know
Good for
- WordPress owners who want step-by-step tasks rather than a settings panel
- Small businesses that want keyword research and audits inside WordPress
- Agencies that need per-client limits and co-branding on the top two plans
Worth knowing
- Most features run on Squirrly's cloud and need a Squirrly account; sites not on WordPress use the Cloud App instead of the plugin.
- Free and PRO show only Search Console average positions; exact rank checks need Business or Web Dev Kit.
- Keyword researches, Focus Pages and audit pages are capped per month on every plan; higher limits come from stacking licences.
- The pricing page shows PRO as billed annually but does not say whether the Business and Web Dev Kit prices are monthly or annual.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$19.99
A month to start. There is a free plan too
Squirrly SEO has a free plan. Paid plans start at $19.99 per month, billed annually.
You'll hit those caps in the first week.
Free
$0
1 site, 1 Focus Page, 5 keyword researches and 1 audit page a month, with the lite live assistant and audit.
PRO
$19.99
per month for 5 sites, billed annually
25 Focus Pages, 50 keyword researches and 100 audit pages a month, the full live assistant and audit. Rankings still come from Search Console.
Web Dev Kit
$51.20
per month for 10 sites, billing basis not stated
70 Focus Pages, 300 keyword researches and 2,000 SERP checks a month, deep research, per-client limits, co-branding and a hidden cloud app.
Business
$71.99
per month for 7 sites, billing basis not stated
70 Focus Pages, 300 keyword researches, 300 audit pages and 3,000 SERP checks a month (1 credit = 1 ranking check), deep research and per-client limits.
The free plan
1 site, 1 Focus Page, 5 AI keyword researches and 1 audited page a month, the lite SEO Live Assistant, and rankings from Google Search Console only.
Read from plugin.squirrly.co on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress SEO plugin with cloud keyword research, audits and AI tasks. Here is what it does, as its own site describes it, and what it covers: AI features, keyword research, rank tracking, site audit, content optimization, schema markup, internal linking.
It covers the whole job, though every plan caps research and audits.
- SEO Live Assistant
- Checks a post against 18 on-page tests as it is written, on unlimited pages, including in page builders. The free plan gets a lite version with fewer checks.
- Focus Pages
- Pick the pages that matter and Squirrly scores their chance to rank and lists the goals left to reach, such as building at least 5 internal links to each.
- AI keyword research
- Monthly keyword researches, from 5 to 300 by plan, with ideas organized into a Briefcase. Deep research with up to 50 keywords per search is on Business and Web Dev Kit.
- Rank tracking
- Free and PRO show Google Search Console averages. Business and Web Dev Kit check exact positions for any keyword with Squirrly's own SERP checker.
- Audit suite
- Audits the pages added to it each month, from 1 to 300 by plan, and reports traffic, social shares and duplicate metadata.
- Technical SEO
- Meta tags, XML sitemaps, a schema builder with FAQ and video schema, redirects, a 404 monitor and instant indexing through the Google Indexing API and IndexNow.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics
- IndexNow
- Claude
- OpenAI Codex
- Advanced Custom Fields
Squirrly SEO is made by Squirrly Limited, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
33/78
Other SEO plugins and apps it is graded above
Squirrly SEO's GPA of 2.4 is higher than 33 of the 78 other SEO plugins and apps we grade, and level with 15.
It stands best on features (B, above 53 of 78) and worst on ease of use (C, above 0).
Its paid plans start at $19.99 a month, against a middle price of $9.99 for the category: 45 of the 58 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. Squirrly SEO’s own letter is outlined.
- CValue for moneyAbove 15 of 78
- CFree plan and trialAbove 8 of 78
- BFeaturesAbove 53 of 78
- CEase of useAbove 0 of 78
- BPlatforms and integrationsAbove 31 of 78
Price against what you get
Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. Squirrly SEO is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Squirrly SEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It costs $239.88 a year.
What you could make
- Internal linking and schema markup: an app builder makes these well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Search Console, Google Analytics and IndexNow among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Squirrly SEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Yoast SEO, All in One SEO (AIOSEO), Rank Math, SEOPress and Semrush
The 5 tools Squirrly SEO is most often weighed against, with where each one differs from it.
- 2.6GPA
Yoast SEO
Free plan · from $118.80/yr
WordPress SEO plugin with content analysis, schema and sitemaps.
- Squirrly SEO also covers keyword research, rank tracking and site audit.
- Yoast SEO also covers AI search visibility.
- 2.8GPA
All in One SEO (AIOSEO)
Free plan · from $99/yr
WordPress SEO plugin with schema, redirects, link suggestions and AI.
- Squirrly SEO also covers keyword research.
- 3.0GPA
Rank Math
Free plan · from €8.99/mo
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking.
- Squirrly SEO also covers keyword research, site audit, content optimization, schema markup and internal linking.
- Rank Math also covers reports.
- 3.0GPA
SEOPress
Free plan · from $49/yr
WordPress SEO plugin with a free edition and site licences from $49.
- Squirrly SEO also covers keyword research.
- SEOPress also covers backlink analysis.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Squirrly SEO also covers content optimization, schema markup and internal linking.
- Semrush also covers reports and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Squirrly SEO free?
Squirrly SEO has a free plan. 1 site, 1 Focus Page, 5 AI keyword researches and 1 audited page a month, the lite SEO Live Assistant, and rankings from Google Search Console only.
How much does Squirrly SEO cost?
Squirrly SEO lists 4 plans. Free: $0.
What platforms does Squirrly SEO work on?
Squirrly SEO is available on Web.
Does Squirrly SEO have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Squirrly SEO is listed for Web.
Does Squirrly SEO have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Squirrly SEO is listed for Web.
Is Squirrly SEO open source?
Squirrly SEO is not described as open source on its own site, as read on Oct 23, 2026.
What does Squirrly SEO integrate with?
Squirrly SEO's listing names Google Search Console, Google Analytics, IndexNow, Claude, OpenAI Codex and Advanced Custom Fields.
Who makes Squirrly SEO?
Squirrly SEO is made by Squirrly Limited. It dates from 2012.
What are the alternatives to Squirrly SEO?
The closest alternatives to Squirrly SEO in our directory are Yoast SEO, All in One SEO (AIOSEO), Rank Math, SEOPress and Semrush.
How does Squirrly SEO compare with other SEO plugins and apps?
Squirrly SEO's GPA of 2.4 is higher than 33 of the 78 other SEO plugins and apps we grade, and level with 15.
Is Squirrly SEO good value for money?
ToolGPA grades Squirrly SEO C for value for money. Its paid plans start at $19.99 a month, against a middle price of $9.99 for the category: 45 of the 58 others that charge start lower.
Could I make my own version of Squirrly SEO?
To replace Squirrly SEO you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Squirrly SEO’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Squirrly's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Squirrly Limited. Prices change, so check plugin.squirrly.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Squirrly SEO, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/squirrly-seo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Squirrly SEO: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/squirrly-seo
Know someone choosing between SEO plugins and apps?
Send them this guide: toolgpa.com/tools/squirrly-seo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO plugins and apps after Squirrly SEO, each with an Insider's Guide of its own.
- SEO Plugins & Apps Insider's GuideEvery one of the 79 SEO plugins and apps we grade, compared
- Slim SEO Insider's GuideWordPress SEO plugin that sets meta tags and schema with no setup3.4 GPA
- SmartCrawl Insider's GuideWordPress SEO plugin from WPMU DEV with audits, schema and autolinks3.2 GPA
- XML Sitemap Generator for Google Insider's GuideFree WordPress plugin that builds and updates XML and HTML sitemaps3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Squirrly SEO’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Squirrly SEO is a trademark of its owner, and this guide is not made, paid for or approved by Squirrly Limited. Prices and plans change: check plugin.squirrly.co before you buy.