SEOPress vs Squirrly SEO (2026): which should you pick?

Pick SEOPress if

• Fits if you run a WordPress site and want schema and redirects for $49 a year
• Works for agencies wanting one unlimited-site licence at $149 a year

Look elsewhere if

• Tight if you stay free, as schema, redirects, local SEO and the site audit are all PRO
• Watch out: rank and backlink tracking need SEOPress Insights, a separate plugin at $99 a year per site
• Pricey if you lean on AI metadata, as credits are a separate plan from $19 a month
• Watch out: prices exclude tax, refunds last 14 days, and a cancelled PRO keeps working without updates
• Skip it if your site isn't on WordPress, as there's no standalone app

Pick Squirrly SEO if

• Fits if you'd rather follow a task list for each page than set options yourself
• Works for small businesses wanting keyword research and audits inside WordPress

Look elsewhere if

• Tight if you stay free, with 1 Focus Page, 5 keyword researches and 1 audited page a month
• Watch out: Free and PRO show only Search Console averages; exact positions need Business or Web Dev Kit
• Not for you if you don't want another account, as most features run on Squirrly's cloud
• Watch out: the pricing page doesn't say whether Business and Web Dev Kit are billed monthly or yearly
• Pricey if you outgrow the caps, as higher limits mean stacking licences

SEOPress

• It runs only inside WordPress; there is no standalone app.
• Rank and backlink tracking need SEOPress Insights, a separate plugin at $99 a year per site.
• AI credit plans are a separate monthly subscription, from $19 a month for 400,000 credits (about 250 meta titles, by SEOPress's estimate).
• Prices exclude tax; refunds are offered for 14 days, and a cancelled PRO keeps working without updates or support.

Squirrly SEO

• Most features run on Squirrly's cloud and need a Squirrly account; sites not on WordPress use the Cloud App instead of the plugin.
• Free and PRO show only Search Console average positions; exact rank checks need Business or Web Dev Kit.
• Keyword researches, Focus Pages and audit pages are capped per month on every plan; higher limits come from stacking licences.
• The pricing page shows PRO as billed annually but does not say whether the Business and Web Dev Kit prices are monthly or annual.

SEOPress

Titles, meta and sitemaps

Sets titles, meta descriptions, canonicals and robots tags globally or per page, and builds XML, HTML, image and author sitemaps on the free edition.

Content analysis

Checks each post against any number of target keywords in the editor, including in Elementor, Divi, Oxygen and other page builders, on the free edition.

Schema and local SEO

PRO adds automatic and manual schema with conditions, breadcrumbs, local business data, Google News and video sitemaps, and WooCommerce product identifiers.

Redirects and links

PRO manages 301, 302, 307, 410 and 451 redirects with regex, logs 404s, prompts when a URL changes, suggests internal links and finds broken links.

AI metadata

PRO can use OpenAI, DeepSeek, Gemini, Claude or Mistral to write SEO titles, descriptions and image alt text.

Rankings and backlinks

The Insights plugin checks Google rankings daily in 51 locations, shows who holds first place, tracks backlinks and exports to CSV, PDF or Excel.

Squirrly SEO

SEO Live Assistant

Checks a post against 18 on-page tests as it is written, on unlimited pages, including in page builders. The free plan gets a lite version with fewer checks.

Focus Pages

Pick the pages that matter and Squirrly scores their chance to rank and lists the goals left to reach, such as building at least 5 internal links to each.

AI keyword research

Monthly keyword researches, from 5 to 300 by plan, with ideas organized into a Briefcase. Deep research with up to 50 keywords per search is on Business and Web Dev Kit.

Rank tracking

Free and PRO show Google Search Console averages. Business and Web Dev Kit check exact positions for any keyword with Squirrly's own SERP checker.

Audit suite

Audits the pages added to it each month, from 1 to 300 by plan, and reports traffic, social shares and duplicate metadata.

Technical SEO

Meta tags, XML sitemaps, a schema builder with FAQ and video schema, redirects, a 404 monitor and instant indexing through the Google Indexing API and IndexNow.

SEOPress

• SEOPress Free$0

  Core on-page settings, sitemaps, social tags, image SEO, IndexNow and content analysis with unlimited target keywords.

• SEOPress PRO, 1 site$49

  per year for 1 site, ex VAT, renews at the same price

  Site audit, schema, local and WooCommerce SEO, redirects and 404 monitoring, Search Console data, AI metadata and white label.

• SEOPress PRO, 5 sites$59

  per year for 5 sites, ex VAT, renews at the same price

  The same PRO features on up to 5 sites.

• SEOPress PRO, unlimited$149

  per year for unlimited sites, ex VAT, renews at the same price

  The same PRO features on any number of sites.

• SEOPress Insights$99

  per year for 1 site, ex VAT

  A separate plugin for daily Google rank tracking in 51 locations, competitor positions, a backlink tracker and emailed reports.

Squirrly SEO

• Free$0

  1 site, 1 Focus Page, 5 keyword researches and 1 audit page a month, with the lite live assistant and audit.

• PRO$19.99

  per month for 5 sites, billed annually

  25 Focus Pages, 50 keyword researches and 100 audit pages a month, the full live assistant and audit. Rankings still come from Search Console.

• Web Dev Kit$51.20

  per month for 10 sites, billing basis not stated

  70 Focus Pages, 300 keyword researches and 2,000 SERP checks a month, deep research, per-client limits, co-branding and a hidden cloud app.

• Business$71.99

  per month for 7 sites, billing basis not stated

  70 Focus Pages, 300 keyword researches, 300 audit pages and 3,000 SERP checks a month (1 credit = 1 ranking check), deep research and per-client limits.