The Stape Insider’s Guide
Everything we know about Stape in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Stape
The Insider’s Guide
Server-side GTM hosting and tracking gateways
Every plan, grade, refund rule and rival among website and product analytics tools, read from Stape’s own pages.
Made by Stape Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Stape’s own pages, its app-store listings and our grades. Every fact in it is on Stape’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 55 of the 100 other website and product analytics tools we grade
Stape hosts server-side Google Tag Manager containers and offers dedicated gateways for sending tracking events from a server rather than the browser. Add-ons cover cookie lifetime extension, bot detection, logs and store integrations such as Shopify. Plans are priced by the number of monthly requests.
To get you started, here are 9 things to know about Stape, taken from its own pages and our grades.
Server-side GTM, domains and tags to set up, and no store rating on record.
- 1
Best for server-side Google Tag Manager hosting
Stape hosts server-side Google Tag Manager and tracking gateways, with 10K requests free.
- 2
Paid plans start at $17 a month
As its pricing page puts it: $17 per month for up to 500K requests, billed annually ($20 billed monthly).
- 3
There is a free plan
Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required.
- 4
It runs on Web
Web.
- 5
Server-side GTM hosting
Runs server-side Google Tag Manager containers on Stape's infrastructure, with a global CDN served through Cloudflare.
- 6
Custom Loader
Modifies gtm.js and gtag.js paths so tracking is harder for tracking prevention and ad blockers to stop.
- 7
Cookie Keeper
Extends cookie life in browsers running the latest Safari ITP. Standard cookies start on Pro, custom cookies on Business.
- 8
A 2.4 GPA, above 55 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
Nothing Stape does is plain enough to make in a weekend. The 4 things listed below take a company.
Stape at a glance
- Pricing
- Free plan, from $17 per month for up to 500K requests, billed annually ($20 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Stape Inc.
- Category
- Website & Product Analytics
- Our grade
- 2.4 GPA, fair
The report card
Best for server-side Google Tag Manager hosting
Stape hosts server-side Google Tag Manager and tracking gateways, with 10K requests free. Logs, Cookie Keeper and the Data Store need Pro at $17 a month, and dedicated gateways are a separate product.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $17 a month billed annually for 500K requests, just above the $13 the cheaper quarter starts at. |
| Free plan and trial | C | A free plan with 10K requests and no card, which a real store would pass. |
| Features | B | Server-side GTM hosting, a custom loader, Cookie Keeper, bot detection, a data store and many store and CRM apps cover the whole job. |
| Ease of use | C | Server-side GTM, domains and tags to set up, and no store rating on record. |
| Platforms and integrations | B | Web, with GTM, GA4, Shopify, WordPress, HubSpot, Klaviyo, Pipedrive and Salesforce. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Stape is for
- Fits if you want server-side GTM hosted for you
- Works for Shopify and WordPress stores
Who it is not for
- Tight if you stay free, as it stops at 10K requests a month
- Watch out: logs, Cookie Keeper, bot detection and the Data Store need Pro
- Watch out: custom cookies and multi-domain support need Business at $83
- Watch out: dedicated gateways have their own pricing page, and some apps are paid
Good to know
Good for
- Marketers moving GA4 and ad tags to server-side tracking
- Shopify and WordPress stores that want an app-based setup
- Agencies needing multi-domain containers
Worth knowing
- Plans are priced by monthly requests: 10K on Free, 500K on Pro, 5M on Business and 20M on Enterprise.
- Logs, Cookie Keeper, Bot Detection and Data Store need Pro; custom cookies and multi-domain support need Business.
- Dedicated Gateways are a separate product line with their own pricing page.
- Some store and CRM apps, such as Salesforce and PrestaShop, are listed as paid apps.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17
A month to start. There is a free plan too
Stape has a free plan. Paid plans start at $17 per month for up to 500K requests, billed annually ($20 billed monthly).
Free
$0
Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer.
Pro
$17
per month for 500K requests, billed annually ($20 billed monthly)
Adds 3 days of logs, Cookie Keeper (standard cookies), Bot Detection, Data Store, POAS Data Feed and 24/7 email and chat support.
Business
$83
per month for 5M requests, billed annually ($100 billed monthly)
Adds multi-zone infrastructure, 10 days of logs, custom cookies, up to 20 domains and monitoring.
Enterprise
$167
per month for 20M requests, billed annually ($200 billed monthly)
Adds an account manager, up to 50 domains, log export to S3 or GCS and call support.
Custom
Custom
Unlimited requests, custom DPA, BAA for HIPAA, dedicated IP, private cluster and SSO; sold through sales.
The free plan
Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required.
Read from stape.io on Nov 13, 2026.
Ways to pay less
Annual discount
20% off with annual billing
The pricing page labels annual billing as 20% off, for example Pro at $17 a month billed annually against $20 monthly.
Stated on stape.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Server-side GTM hosting and tracking gateways. Here is what it does, as its own site describes it, and what it covers: public API, dashboards, web analytics.
Server-side GTM hosting, a custom loader, Cookie Keeper, bot detection, a data store and many store and CRM apps cover the whole job.
- Server-side GTM hosting
- Runs server-side Google Tag Manager containers on Stape's infrastructure, with a global CDN served through Cloudflare.
- Custom Loader
- Modifies gtm.js and gtag.js paths so tracking is harder for tracking prevention and ad blockers to stop.
- Cookie Keeper
- Extends cookie life in browsers running the latest Safari ITP. Standard cookies start on Pro, custom cookies on Business.
- Requests Analytics and logs
- Shows how data quality changed after moving to server-side tracking, and logs incoming and outgoing requests for debugging.
- Data Store and Enricher
- A built-in database inside the container, and a power-up that merges user data from requests to identify returning users.
- Store and CRM apps
- Apps for Shopify, WordPress, HubSpot, Klaviyo, Pipedrive, Zoho and HighLevel send status and conversion data to ad platforms.
Where it runs
- Web
What it works with
- Google Tag Manager
- GA4
- Shopify
- WordPress
- HubSpot
- Klaviyo
- Pipedrive
- Salesforce
Stape is made by Stape Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
55/100
Other website and product analytics tools it is graded above
Stape's GPA of 2.4 is higher than 55 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on features (B, above 52 of 100) and worst on ease of use (C, above 6).
Its paid plans start at $17 a month, against a middle price of $25 for the category: 24 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Stape’s own letter is outlined.
- CValue for moneyAbove 11 of 100
- CFree plan and trialAbove 23 of 100
- BFeaturesAbove 52 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Stape is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Stape does is plain enough to make in a weekend. The 4 things listed below take a company.
It costs $204 a year.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Tag Manager, GA4 and Shopify among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Stape’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
TAGGRS, Elevar, Segment, Tealium and RudderStack
The 5 tools Stape is most often weighed against, with where each one differs from it.
- 2.2GPA
TAGGRS
Free plan · from $24/mo
Server-side tracking and server-side GTM hosting.
- Stape also covers dashboards.
- TAGGRS also covers reports.
- 2.2GPA
Elevar
Free plan · from $225/mo
Server-side conversion tracking for Shopify and e-commerce stores.
- Stape also covers dashboards.
- Elevar also covers reports.
- 2.4GPA
Segment
Free trial
Customer data platform from Twilio that collects and routes events.
- Stape has a free plan. Segment does not, though it has a free trial.
- Stape also covers dashboards and web analytics.
- Segment also covers workflow automation.
- 1.8GPA
Tealium
Paid
Enterprise customer data platform with tag management and consent.
- Stape has a free plan. Tealium does not.
- Stape also covers dashboards and web analytics.
- Tealium also covers marketing automation.
- 2.6GPA
RudderStack
Free plan · from $265/mo
Customer data platform that collects events and sends them on.
- RudderStack is self-hostable, according to its own site.
- Stape also covers dashboards and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Stape free?
Stape has a free plan. Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required.
How much does Stape cost?
Stape lists 5 plans. Free: $0.
What platforms does Stape work on?
Stape is available on Web.
Does Stape offer any discounts?
Stape publicly lists the following: 20% off with annual billing.
Does Stape have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Stape is listed for Web.
Does Stape have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Stape is listed for Web.
Is Stape open source?
Stape is not described as open source on its own site, as read on Nov 13, 2026.
Does Stape have an API?
Yes. Stape offers a public API, according to its own site.
What does Stape integrate with?
Stape's listing names Google Tag Manager, GA4, Shopify, WordPress, HubSpot, Klaviyo, Pipedrive and Salesforce.
Who makes Stape?
Stape is made by Stape Inc.
What are the alternatives to Stape?
The closest alternatives to Stape in our directory are TAGGRS, Elevar, Segment, Tealium and RudderStack.
How does Stape compare with other website and product analytics tools?
Stape's GPA of 2.4 is higher than 55 of the 100 other website and product analytics tools we grade, and level with 14.
Is Stape good value for money?
ToolGPA grades Stape C for value for money. Its paid plans start at $17 a month, against a middle price of $25 for the category: 24 of the 63 others that charge start lower.
Could I make my own version of Stape?
Nothing Stape does is plain enough to make in a weekend. The 4 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Stape’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Stape's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Stape Inc. Prices change, so check stape.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Stape, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/stape
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Stape: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/stape
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/stape/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Stape, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Stape’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Stape is a trademark of its owner, and this guide is not made, paid for or approved by Stape Inc. Prices and plans change: check stape.io before you buy.