The Typeform Insider’s Guide
Everything we know about Typeform in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Typeform
The Insider’s Guide
Form, survey and quiz builder with logic, AI and video questions
Every plan, grade, refund rule and rival among form and survey tools, read from Typeform’s own pages.
Made by Typeform · checked Oct 5, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05After you payGetting your money back, getting out, and getting help
- 06The alternativesThe tools it is most often weighed against, side by side
- 07Quick answersThe questions people ask about it, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Typeform’s own pages, its app-store listings and our grades. Every fact in it is on Typeform’s page too, where it is kept up to date. Checked Oct 5, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 30 other form and survey tools we grade
Typeform is an online builder for forms, surveys and quizzes that adapt to each respondent through branching logic, scores and calculations. Paid plans add video questions, payments, signatures and brand controls, and every plan is capped by a monthly number of responses. The company also sells Growth Flow, a plan with lead enrichment and automated follow-ups, and Research Flow for AI-moderated studies.
To get you started, here are 10 things to know about Typeform, taken from its own pages and our grades.
No store rating on record, and there's still a form to build, question by question, with logic behind it.
- 1
Best for branded forms and quizzes with branching
Typeform builds forms that change with each answer, with branching, scoring, video questions and payments.
- 2
Paid plans start at $28 a month
As its pricing page puts it: $28 per month, billed yearly ($39 billed monthly).
- 3
There is a free plan
10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports. File uploads, payments, branding removal and extra users need a paid plan.
- 4
It runs on Web
Web.
- 5
Logic, scores and calculations
Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.
- 6
Typeform AI
Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.
- 7
Video questions and answers
Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.
- 8
Refunds: no set window
Typeform doesn't refund. Cancel part-way through a month or a year and the help page says plainly that nothing comes back; you simply keep the plan until the prepaid period runs out.
- 9
A 2.4 GPA, above 6 of 30
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 10
Keep it
To replace Typeform you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Typeform at a glance
- Pricing
- Free plan, from $28 per month, billed yearly ($39 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free
- Runs on
- Web
- Made by
- Typeform, since 2012
- Category
- Forms & Surveys
- Our grade
- 2.4 GPA, fair
The report card
Best for branded forms and quizzes with branching
Typeform builds forms that change with each answer, with branching, scoring, video questions and payments. What you pay for is answers: every plan caps responses by the month, the free plan stops at 10, and $28 a month billed yearly gets 100 with one user. Removing the badge needs Plus at $56, custom domains are Enterprise only, and the only trial wants a credit card.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $28 a month billed yearly is just above this category's $24 middle, but it buys 100 responses a month and one user. For 1,000 responses and no Typeform badge you need Plus at $56. Thin next to rivals here that don't count responses at all. |
| Free plan and trial | C | Unlimited typeforms, logic and embedding, but a cap of 10 responses a month across all your forms, which you'll hit the first afternoon. The only trial is 14 days of Growth Flow, and it wants a credit card. |
| Features | B | It covers the whole job and the listing shows no hole in it: branching, variables, scores and price calculations deciding what each person sees, plus video questions and answers, Stripe payments, signatures, Calendly booking and drop-off rates from Business. |
| Ease of use | C | No store rating on record, and there's still a form to build, question by question, with logic behind it. Describing it to the AI chatbot and editing the draft is the quick route. |
| Platforms and integrations | B | Web with Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly, and webhooks from Basic. No phone or desktop apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Typeform is for
- Fits if you want branded lead forms and quizzes with scoring and branching
- Works for surveys small enough to fit a monthly response cap
Who it is not for
- Tight if you stay free, as the plan stops at 10 responses a month across all forms
- Pricey if you get lots of answers or need more people: 1,000 responses and 3 users mean Plus at $56 a month billed yearly
- Not for you if you want forms on your own domain or custom fonts, which are Enterprise only
- Watch out: file uploads, payments and removing the badge all need a paid plan, and Basic covers a single user
- Watch out: the only trial is 14 days of Growth Flow at $266 a month, and it needs a credit card
Good to know
Good for
- Branded lead capture forms and quizzes with scoring
- Marketing teams that want lead enrichment and follow-ups next to their forms
- Low-volume surveys that fit within a monthly response cap
Worth knowing
- The Free plan collects only 10 responses per month across all forms.
- Basic includes 100 responses per month and a single user; 1,000 responses and 3 users start at Plus.
- Removing Typeform branding needs Plus or higher, and custom domains and custom fonts are Enterprise only.
- Every plan has a monthly response cap; Business includes 10,000 and can reach 50,000 with add-ons.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$28
A month to start. There is a free plan too
Typeform has a free plan. Paid plans start at $28 per month, billed yearly ($39 billed monthly).
Thin next to rivals here that don't count responses at all.
Free
$0
10 responses per month across all forms, with unlimited typeforms, logic, embedding and basic reports.
Basic
$28
per month, billed yearly ($39 billed monthly)
100 responses per month and 1 user, with AI form creation, conditional logic, webhooks and integrations.
Plus
$56
per month, billed yearly ($79 billed monthly)
1,000 responses per month and 3 users; removes Typeform branding and adds a custom subdomain.
Business
$91
per month, billed yearly ($129 billed monthly)
10,000 responses per month and 5 users, with drop-off rates, conversion tracking, and priority support and live chat.
Growth Flow
$266
per month, billed yearly ($379 billed monthly)
10,000 responses and 1,500 enriched responses per month, 5 users, Salesforce integration, and email and SMS follow-ups.
Enterprise
Custom
Custom response and seat limits, SSO, HIPAA compliance, custom domains and a choice of US or EU data center.
The free plan
10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports. File uploads, payments, branding removal and extra users need a paid plan.
Trying it first
14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free
Read from typeform.com on Oct 5, 2026.
Ways to pay less
Annual discount
Save 30% with yearly billing
The pricing page lists a 30% saving on yearly billing: Basic drops from $39 to $28 per month, Plus from $79 to $56 and Business from $129 to $91.
Stated on typeform.comEducation
Student and educator discounts
Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year. Educators can request 25% off monthly or 40% off yearly plans.
Stated on help.typeform.comNonprofit
25% to 40% off for non-profits and NGOs
Non-profits and NGOs can request a coupon for 25% off a monthly plan or 40% off a yearly plan, with no end date, through a form on the help center.
Stated on help.typeform.comStartups
Up to 75% off Business for startups
Startups under 5 years old with less than $5M in funding and fewer than 50 employees, and not already paying customers, can apply for up to 75% off an annual Business plan.
Stated on typeform.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Form, survey and quiz builder with logic, AI and video questions. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, workflow automation, forms, surveys, reports.
Web with Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly, and webhooks from Basic.
- Logic, scores and calculations
- Branching, variables, scores and price calculations decide which questions and endings each respondent sees. Logic is part of the Free plan.
- Typeform AI
- Describe a form to the AI chatbot and it builds a draft. Clarify with AI, a paid feature, asks respondents AI-generated follow-up questions.
- Video questions and answers
- Record video questions and let respondents record or upload video answers. Both are listed as paid-plan features.
- Payments, signatures and scheduling
- Take payments through Stripe, collect signatures with a signature question, and let respondents book a meeting through Calendly.
- Results and drop-off analysis
- Results show views, starts, submissions, completion rate and time to complete, and export to XLSX or CSV. Question drop-off rates start on the Business plan.
- Contacts & Automations
- A contact database with automated segmentation and follow-up emails. It is a paid add-on on plans above Basic and is included with Growth Flow.
Where it runs
- Web
What it works with
- Zapier
- Google Sheets
- HubSpot
- Salesforce
- Slack
- Mailchimp
- Airtable
- Calendly
Typeform is made by Typeform, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/30
Other form and survey tools it is graded above
Typeform's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
It stands best on features (B, above 9 of 30) and worst on ease of use (C, above 0).
Its paid plans start at $28 a month, against a middle price of $21 for the category: 20 of the 30 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 31 form and survey tools we grade, cut by the letter each got. Typeform’s own letter is outlined.
- CValue for moneyAbove 7 of 30
- CFree plan and trialAbove 1 of 30
- BFeaturesAbove 9 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 4 of 30
Price against what you get
Each dot is one of 31 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. Typeform is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Typeform you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 12 of the 30 other form and survey tools grade higher. It costs $336 a year.
What you could make
- Forms, surveys, templates and reports: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Typeform’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Refunds
After you pay
Getting your money back, getting out, and getting help
What happens once you have paid: whether you can get your money back, how to leave, and how to reach a person when something goes wrong. Each is graded from Typeform’s own terms and help pages.
Refunds and cancelling
Ordinary · checked Oct 18, 2026
Typeform doesn't refund. Cancel part-way through a month or a year and the help page says plainly that nothing comes back; you simply keep the plan until the prepaid period runs out. The exit itself is tidy, though: six steps in Plan & Billing, nobody to email, and your forms and every response you have collected stay put. That is the ordinary deal, so a C.
- Refund window
- No set window
- How you cancel
- Yourself, in settings
- Getting your money back
The help centre says Typeform does not issue refunds for contracts cancelled before the contracted period ends, and that you keep the paid features until the prepaid period expires. The payment terms say fees are non-refundable, subject to applicable law, and that no amount or credit is given for subscriptions cancelled before the end of the current period. Billing disputes must be raised within 30 days of purchase.
Stated on help.typeform.com- How to cancel Typeform
The help article says you cancel in your own account: open the organization menu, go to Plan & Billing, choose Cancel my plan, select the Free plan, complete a cancellation survey and confirm. Only an organization's owners and admins can change the plan. Customers on Enterprise or custom plans are told to contact their customer success manager instead.
- Log in, click the organization icon in the top left corner and go to Plan & Billing
- Click Cancel my plan
- Select the Free plan, then click Get Free to downgrade
- Review your changes and click Continue to survey
- Complete the cancellation survey and click Submit, or the account stays active
- Tick the confirmation checkbox, then click Cancel my plan
- What you keep afterwards
The help centre says your forms and previously collected responses are not deleted when the paid plan expires, and that the cancellation takes effect at the end of the prepaid period. On the Free plan, forms using paid features go into trial mode: you cannot publish them or collect further answers until you upgrade again or strip those features out, and premium themes have to come off too.
Stated on help.typeform.com- Renewals
The service terms say monthly and annual subscription periods renew automatically for a term of the same length, billed at the fee then applicable, unless you cancel the automatic renewal in the My Account section before the current period ends. A help article repeats that plans renew automatically and must be cancelled manually. No reminder before a renewal is promised.
Stated on typeform.com
In your favour
- Cancelling is six steps in Plan & Billing. Nobody to email, and no notice period.
- You keep the paid plan to the end of the period you have already paid for.
- Your forms and every response you have collected stay put after the plan lapses.
- Billing disputes get a 30-day window, which the terms set out in plain numbers.
Watch out for
- No refunds. Cancel mid-term and the money for the rest of it is gone.
- Renewal is automatic at whatever the fee is by then, and no reminder is promised.
- Back on Free, forms using paid features go into trial mode and stop collecting answers.
- Only an organization's owners and admins can change or cancel the plan.
Customer support
Good · checked Oct 18, 2026
Everyone who pays can open a ticket, and Typeform publishes its working hours to the minute in three time zones, which few do. Live chat with a representative exists, but it starts at the Business plan, so Basic and Plus customers are on email. There's no phone line anywhere and no target reply time. Written support for all, live help for the higher plans: a B.
Ways to get help
Live chat
The pricing page lists priority support and live chat among the features of the Business and Growth Flow plans, and its comparison table describes live chat support as contacting a support representative. It is not listed for Free, Basic or Plus.
Stated on typeform.comContact form or ticket
Contact Support is a form on the help centre, reached after logging in. The how-to-get-help article asks you to pick a category and to include the form ID, any error code and a screen recording to speed up the reply.
Stated on help.typeform.comAccount manager
The pricing page says Enterprise plans come with a dedicated Customer Success Manager, a technical implementation specialist for onboarding, and what it calls priority expert support.
Stated on typeform.comHelp centre
A help centre of written articles, FAQs and video tutorials covering billing, building forms, logic, integrations and troubleshooting, searchable and open without signing in.
Stated on help.typeform.comCommunity or forum
The how-to-get-help article points to an online community where other users answer questions, alongside a status page for system updates and a developer portal for technical documentation.
Stated on help.typeform.com
Not listed on Typeform’s pages: phone.
- When people answer
The how-to-get-help article says support working hours are Monday to Friday, and lists them by time zone: 10:00 to midnight Central European Time, 04:00 to 18:00 Eastern Standard Time and 01:00 to 15:00 Pacific Standard Time. No weekend cover is listed.
Stated on help.typeform.com- How fast it says it replies
Its pages do not say.
- What depends on your plan
The pricing page lists priority support and live chat among the features of the Business and Growth Flow plans, and its comparison table separates standard support, described as support by email, from live chat support. Enterprise adds a dedicated Customer Success Manager, tailored onboarding and priority expert support.
Stated on typeform.com
In your favour
- The working hours are published to the minute, in three time zones.
- Business and Growth Flow customers can reach a support representative by live chat.
- Enterprise buyers get a named Customer Success Manager and a specialist for onboarding.
- The help centre, FAQs and video tutorials are free to read without an account.
Watch out for
- No phone number anywhere on the pages we read.
- Live chat starts at the Business plan. Basic and Plus customers get email only.
- Support runs Monday to Friday, so a Saturday problem waits for Monday.
- No target reply time is stated for anyone, on any plan.
What these two grades rest on. Read on 18 October 2026: Typeform's service terms and conditions and payment terms, its help centre articles on cancelling a plan, what happens when a paid account is cancelled, downgrading and how to get help, the help centre itself and the pricing page. Nobody here cancelled a plan or wrote to Typeform's support. They are graded apart from the five that make the GPA. How we grade refunds and support.
Part 06 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Tally, Jotform, Fillout, Paperform and Google Forms
The 5 tools Typeform is most often weighed against, with where each one differs from it.
- 2.8GPA
Tally
Free plan · from $24/mo
Free form builder that works like a text document.
- Typeform also covers workflow automation and reports.
- Tally also covers no-code.
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Only Jotform lists iOS and Android apps.
- Typeform also covers surveys and reports.
- Jotform also covers AI agents and app builder.
- 2.8GPA
Fillout
Free plan · from $15/mo
Form builder with unlimited seats, payments and scheduling.
- Typeform also covers reports.
- 2.4GPA
Paperform
Free plan · from $49/mo
Form builder for payments, bookings, signatures and workflows.
- Typeform also covers reports.
- Paperform also covers no-code.
- 3.2GPA
Google Forms
Free plan · from $7/mo
Form, survey and quiz builder that comes with a Google Account.
- Typeform also covers workflow automation.
Part 07 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
20
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Typeform free?
Typeform has a free plan. 10 responses per month across all forms, with unlimited typeforms, logic, embedding, result downloads and basic reports.
How much does Typeform cost?
Typeform lists 6 plans. Free: $0.
What platforms does Typeform work on?
Typeform is available on Web.
Does Typeform offer any discounts?
Typeform publicly lists the following: Save 30% with yearly billing; Student and educator discounts; 25% to 40% off for non-profits and NGOs; Up to 75% off Business for startups.
Does Typeform have an Android app?
No Android app was listed when its pages were read on Oct 5, 2026. Typeform is listed for Web.
Does Typeform have an iPhone app?
No iPhone app was listed when its pages were read on Oct 5, 2026. Typeform is listed for Web.
Is Typeform open source?
Typeform is not described as open source on its own site, as read on Oct 5, 2026.
Does Typeform have an API?
Yes. Typeform offers a public API, according to its own site.
What does Typeform integrate with?
Typeform's listing names Zapier, Google Sheets, HubSpot, Salesforce, Slack, Mailchimp, Airtable and Calendly.
Does Typeform have a student discount?
Student and educator discounts. Students can request 40% off a monthly plan for 12 months or 50% off a yearly plan for 1 year.
Does Typeform have a free trial?
Yes. 14-day free trial on Growth Flow only, credit card required; other paid features can be tested unpublished on Free.
Who makes Typeform?
Typeform is made by a company of the same name. It dates from 2012.
What are the alternatives to Typeform?
The closest alternatives to Typeform in our directory are Tally, Jotform, Fillout, Paperform and Google Forms.
Does Typeform give refunds?
The help centre says Typeform does not issue refunds for contracts cancelled before the contracted period ends, and that you keep the paid features until the prepaid period expires.
How do I cancel Typeform?
The help article says you cancel in your own account: open the organization menu, go to Plan & Billing, choose Cancel my plan, select the Free plan, complete a cancellation survey and confirm.
What happens to my data if I cancel Typeform?
The help centre says your forms and previously collected responses are not deleted when the paid plan expires, and that the cancellation takes effect at the end of the prepaid period.
How do I contact Typeform support?
Typeform's pages list these ways to get help: live chat, contact form or ticket, account manager, help centre and community or forum.
How does Typeform compare with other form and survey tools?
Typeform's GPA of 2.4 is higher than 6 of the 30 other form and survey tools we grade, and level with 12.
Is Typeform good value for money?
ToolGPA grades Typeform C for value for money. Its paid plans start at $28 a month, against a middle price of $21 for the category: 20 of the 30 others that charge start lower.
Could I make my own version of Typeform?
To replace Typeform you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Typeform’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Typeform's own pages on 5 October 2026. Also tested with a demo account on 2026-04-23.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Typeform. Prices change, so check typeform.com before you buy.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Typeform, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/typeform
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Typeform: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/typeform
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/typeform/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after Typeform, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 31 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Typeform’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Typeform is a trademark of its owner, and this guide is not made, paid for or approved by Typeform. Prices and plans change: check typeform.com before you buy.