The Ubersuggest Insider’s Guide
Everything we know about Ubersuggest in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Ubersuggest
The Insider’s Guide
Low-cost SEO tool for keyword ideas, site audits and rank tracking
Every plan, grade, refund rule and rival among SEO tools, read from Ubersuggest’s own pages.
Made by NP Digital · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Ubersuggest’s own pages, its app-store listings and our grades. Every fact in it is on Ubersuggest’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 12 of the 21 other SEO tools we grade
Ubersuggest is a web-based SEO tool from NP Digital, Neil Patel's agency. It covers keyword and content ideas, competitor and backlink lookups, weekly site audits and rank tracking, and checks how a brand appears in ChatGPT, Gemini and Google AI Overviews. Plans can be paid monthly, yearly or once for lifetime access.
To get you started, here are 9 things to know about Ubersuggest, taken from its own pages and our grades.
- 1
Best for cheap all-round SEO for your own site
Everything updates weekly, though, and there's no API.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month, billed monthly.
- 3
There is a free plan
Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Keyword and content ideas
Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- 6
Competitor and backlink research
Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- 7
Site audit
Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- 8
A 2.4 GPA, above 12 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Ubersuggest you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Ubersuggest at a glance
- Pricing
- Free plan, from $29 per month, billed monthly
- Free plan
- Yes
- Free trial
- One-time 7-day free trial of the monthly plans
- Runs on
- Web, Browser extension
- Made by
- NP Digital
- Category
- SEO Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for cheap all-round SEO for your own site
Ubersuggest, from Neil Patel's agency, covers keyword ideas, competitor and backlink lookups, site audits, rank tracking and AI answer checks for not much money. Individual is $192 a year, $16 a month, and there's a lifetime option from $290. Everything updates weekly, though, and there's no API.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Individual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | C | There's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | C | Keyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | C | No rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | B | Web plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Ubersuggest is for
- Great if you do the SEO for your own small business site on a tight budget
- Handy when you'd rather pay once than keep a subscription going
- Good for beginners who want an SEO course alongside the tool
Who it is not for
- Skip it if you want daily rankings, as tracking and audits run weekly
- Not for you if you need an API, since outside access is only through MCP and the chat apps
- Tight if you run more than one site on Individual, which has 1 project
Good to know
Good for
- Small business owners doing SEO on their own site on a tight budget
- People who would rather pay once than keep a subscription
- Beginners who want step-by-step SEO training alongside the tool
Worth knowing
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start. There is a free plan too
Ubersuggest has a free plan. Paid plans start at $29 per month, billed monthly.
There's a free account you can drop back to, but the pricing page doesn't list its limits.
Free
$0
Free account with limited access; the pricing page does not list its limits.
Individual
$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business
$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise
$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
The free plan
Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.
Trying it first
One-time 7-day free trial of the monthly plans
Read from app.neilpatel.com on Oct 17, 2026.
Ways to pay less
Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
Stated on app.neilpatel.comLifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
Stated on app.neilpatel.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Low-cost SEO tool for keyword ideas, site audits and rank tracking. Here is what it does, as its own site describes it, and what it covers: AI features, keyword research, rank tracking, site audit, backlink analysis.
The gap: rankings and audits update weekly on every plan.
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Where it runs
- Web
- Browser extension
What it works with
- Google Search Console
- ChatGPT
- Claude
- Cursor
- WordPress
Ubersuggest is made by NP Digital.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/21
Other SEO tools it is graded above
Ubersuggest's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
It stands best on value for money (B, above 12 of 21) and worst on features (C, above 0).
Its paid plans start at $29 a month, against a middle price of $34.45 for the category: 8 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Ubersuggest’s own letter is outlined.
- BValue for moneyAbove 12 of 21
- CFree plan and trialAbove 2 of 21
- CFeaturesAbove 0 of 21
- CEase of useAbove 0 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Ubersuggest is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Ubersuggest you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It costs $348 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Search Console, ChatGPT and Claude among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Ubersuggest’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mangools, SE Ranking, Semrush, Serpstat and Keywords Everywhere
The 5 tools Ubersuggest is most often weighed against, with where each one differs from it.
- 2.0GPA
Mangools
Free plan · from $37.70/mo
Bundle of five SEO tools led by the KWFinder keyword research app.
- Ubersuggest also covers site audit.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Ubersuggest has a free plan. SE Ranking does not, though it has a free trial.
- Only Ubersuggest lists a browser extension.
- SE Ranking also covers reports.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Only Ubersuggest lists a browser extension.
- Semrush also covers reports.
- 2.0GPA
Serpstat
Free trial · from $50/mo
All-in-one SEO platform for research, rank tracking and site audits.
- Ubersuggest has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- 2.8GPA
Keywords Everywhere
Free plan · from $7/mo
Browser extension that shows search volume on the sites you browse.
- Only Ubersuggest lists a web app.
- Ubersuggest also covers rank tracking and site audit.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Ubersuggest free?
Ubersuggest has a free plan. Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.
How much does Ubersuggest cost?
Ubersuggest lists 4 plans. Free: $0.
What platforms does Ubersuggest work on?
Ubersuggest is available on Web. It also has a browser extension.
Does Ubersuggest offer any discounts?
Ubersuggest publicly lists the following: Yearly billing from $192 a year; Lifetime access from $290, paid once.
Does Ubersuggest have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Ubersuggest is listed for Web.
Does Ubersuggest have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Ubersuggest is listed for Web.
Is Ubersuggest open source?
Ubersuggest is not described as open source on its own site, as read on Oct 17, 2026.
What does Ubersuggest integrate with?
Ubersuggest's listing names Google Search Console, ChatGPT, Claude, Cursor and WordPress.
Does Ubersuggest have a free trial?
Yes. One-time 7-day free trial of the monthly plans.
Who makes Ubersuggest?
Ubersuggest is made by NP Digital.
What are the alternatives to Ubersuggest?
The closest alternatives to Ubersuggest in our directory are Mangools, SE Ranking, Semrush, Serpstat and Keywords Everywhere.
How does Ubersuggest compare with other SEO tools?
Ubersuggest's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
Is Ubersuggest good value for money?
ToolGPA grades Ubersuggest B for value for money. Its paid plans start at $29 a month, against a middle price of $34.45 for the category: 8 of the 21 others that charge start lower.
Could I make my own version of Ubersuggest?
To replace Ubersuggest you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Ubersuggest’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Ubersuggest's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by NP Digital. Prices change, so check neilpatel.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Ubersuggest, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/ubersuggest
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Ubersuggest: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/ubersuggest
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/ubersuggest/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Ubersuggest, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Ubersuggest’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Ubersuggest is a trademark of its owner, and this guide is not made, paid for or approved by NP Digital. Prices and plans change: check neilpatel.com before you buy.