The Waffle Insider’s Guide
Everything we know about Waffle in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Waffle
The Insider’s Guide
Shared journal app for couples, families and friends
Every plan, grade, refund rule and rival among journaling apps, read from Waffle’s own pages.
Made by Poppy AI, Inc. · checked Oct 6, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Waffle’s own pages, its app-store listings and our grades. Every fact in it is on Waffle’s page too, where it is kept up to date. Checked Oct 6, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 35 other journaling apps we grade
Waffle is a shared journaling app for iPhone and Android. A journal is opened to a partner, family members, friends or a therapist with an invite code, and each member writes entries and answers a daily question that the others can read. Unlimited journals, members and entries are free. Waffle Plus adds photos, video, voice notes, comments, search and PDF export, and one member's subscription upgrades the whole journal.
To get you started, here are 9 things to know about Waffle, taken from its own pages and our grades.
If you write at a computer, look elsewhere.
- 1
Best for a journal you write with someone else
Unlimited journals, entries and members are free.
- 2
Paid plans start at $14.99 a month
As its pricing page puts it: $14.99 per month, or $9.99 per week (US App Store in-app purchases).
- 3
There is a free plan
Free: unlimited journals, entries and journal members, with basic journal covers and basic question decks. Photos, comments, search and export need Waffle Plus.
- 4
It runs on 2 platforms
iOS and Android.
- 5
Shared journals
A journal is shared through an invite code, and every member writes entries the others can read. There is no limit on journals or members, and a journal can also be kept solo.
- 6
Daily Waffle questions
Each journal gets a daily question from decks matched to its preset, such as Partner, Family members or Friends. Basic decks are free and personalized decks need Plus.
- 7
Waffle AI prompts
Waffle AI uses a journal's relationship type and its entries to suggest more personal prompts. An 'AI Questions Only' mode is part of Plus.
- 8
A 2.0 GPA, above 0 of 35
That is against the other journaling apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
A journal at its plainest is dated entries of text and photos.
Waffle at a glance
- Pricing
- Free plan, from $14.99 per month, or $9.99 per week (US App Store in-app purchases)
- Free plan
- Yes
- Free trial
- 7-day free trial of Waffle Plus, offered during setup or later from the profile menu.
- Runs on
- iOS, Android
- Made by
- Poppy AI, Inc.
- Category
- Journaling Apps
- Our grade
- 2.0 GPA, fair
- Store rating
- 4.6 on the App Store, 10,260 ratings
The report card
Best for a journal you write with someone else
Waffle is a shared journal for phones: invite a partner, family, friends or a therapist with a code, and everyone answers the same daily question. Unlimited journals, entries and members are free. Photos, video, voice notes, comments, search and PDF export need Waffle Plus at $14.99 a month or $9.99 a week, those prices aren't on the website, laptops aren't supported, and a journal's creator can't remove a member. If you write at a computer, look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Waffle Plus is $14.99 a month, which is in the dearest tenth of this category, where the middle is $4.17, and the weekly option at $9.99 costs more again. For that you get photos, comments, search and export. One member's subscription upgrades the journal for everyone. |
| Free plan and trial | C | Unlimited journals, entries and members are free. The caps are everything else: no photos, video, voice notes, comments, read receipts, search or PDF export until somebody pays. Plus has a 7-day trial. |
| Features | C | It does the shared journal fully: invite codes, a daily question from decks matched to who you're writing with, AI prompts drawn from your entries, and on Plus media, comments, read receipts, search and export. A gap in its own FAQ: a journal's creator can't remove a member, who has to leave on their own. |
| Ease of use | B | 4.6 from about 10,300 App Store ratings, under the 4.7 an A needs. Someone starts a journal, sends an invite code and everyone answers the day's question, with presets for partners, family and friends. |
| Platforms and integrations | C | Phones only: iPhone and Android, with the FAQ saying laptops aren't supported and the App Store listing built for iPhone. No integrations at all, just a local backup option on the device. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Waffle is for
- Fits if you and a partner want a daily check-in, including across long distance
- Works for a family, a group of friends, or a therapy client and therapist answering one question together
Who it is not for
- Pricey if you want photos, comments or search, at $14.99 a month or $9.99 a week for Waffle Plus
- Skip it if you write at a laptop, as the FAQ says laptops aren't supported
- Not for you if you want control over who's in a journal, since the creator can't remove a member
- Watch out: Plus prices aren't on the website, and the App Store lists ten purchases, most with no billing period
- Tight if you're staying free: no photos, video, voice notes, comments, read receipts, search or PDF export
Good to know
Good for
- Couples, including long-distance ones, who want a shared daily check-in
- Families and friend groups who like answering a question together
- Therapy clients sharing day-to-day notes with a therapist between sessions
Worth knowing
- Phone only: the FAQ says laptops are not supported, and the App Store listing is for iPhone.
- The free plan has no photos, video, voice notes, comments, read receipts, search or PDF export.
- A journal's creator cannot remove a member; the FAQ says members have to leave on their own.
- Plus prices are not on the website. The App Store lists ten purchases, and only the weekly and monthly ones name a billing period.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$14.99
A month to start. There is a free plan too
Waffle has a free plan. Paid plans start at $14.99 per month, or $9.99 per week (US App Store in-app purchases).
For that you get photos, comments, search and export.
Free
$0
Unlimited journals, entries and members, with basic journal covers and basic question decks.
Waffle Plus
$9.99 to $199.99
billing period not shown for most App Store purchases
Photos, video, voice notes, comments, search and PDF export. The US App Store lists Waffle Weekly at $9.99, Waffle Monthly Plus at $14.99 and others from $39.99 to $199.99.
The free plan
Free: unlimited journals, entries and journal members, with basic journal covers and basic question decks. Photos, comments, search and export need Waffle Plus.
Trying it first
7-day free trial of Waffle Plus, offered during setup or later from the profile menu.
Read from apps.apple.com on Oct 6, 2026.
Ways to pay less
Other savings
One subscription upgrades the whole journal
Only one member of a journal needs Waffle Plus for everyone in that journal to get the Plus features, according to the FAQ.
Stated on wafflejournal.comOther savings
Discounts for licensed therapists
The FAQ says Waffle offers discounts to licensed therapists who use the app with clients. The terms are given on request.
Stated on wafflejournal.comOther savings
Bulk discounts for teams
The FAQ says discounts are available for bulk purchases by companies and organizations. Pricing is given on request.
Stated on wafflejournal.com
What the app costs elsewhere
Each country’s App Store price for “Waffle Unlimited Plus”, against $49.99 in the United States, in dollars at the day’s rate. The four cheapest and the four dearest of 11.
| Country | Price there | In dollars | Against the US |
|---|---|---|---|
| Indonesia | Rp 149ribu | $8.33 | 83% less |
| India | ₹ 899 | $9.29 | 81% less |
| Mexico | $499.00 | $27.42 | 45% less |
| Turkey | ₺1.999,99 | $40.67 | 19% less |
| United Kingdom | £39.99 | $52.87 | 6% more |
| Australia | $79.99 | $55.84 | 12% more |
| Germany | 49,99 € | $56.02 | 12% more |
| South Africa | R999.99 | $60.48 | 21% more |
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: iOS and Android
Shared journal app for couples, families and friends. Here is what it does, as its own site describes it, and what it covers: AI features, daily notes.
A gap in its own FAQ: a journal's creator can't remove a member, who has to leave on their own.
- Shared journals
- A journal is shared through an invite code, and every member writes entries the others can read. There is no limit on journals or members, and a journal can also be kept solo.
- Daily Waffle questions
- Each journal gets a daily question from decks matched to its preset, such as Partner, Family members or Friends. Basic decks are free and personalized decks need Plus.
- Waffle AI prompts
- Waffle AI uses a journal's relationship type and its entries to suggest more personal prompts. An 'AI Questions Only' mode is part of Plus.
- Photos, video and voice notes
- Entries can carry photos, a video or a recorded voice note. All three attachment types are locked on the free plan and included in Waffle Plus.
- Comments and read receipts
- Plus journals let members comment on each other's entries and see who has read an entry. Neither is available on the free plan.
- Search and PDF export
- Plus adds search across entries and export of a journal as a printable PDF. Journal settings also include a local backup option on the device.
Where it runs
- iOS
- Android
What it works with
Its own pages name no integrations.
Waffle is made by Poppy AI, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/35
Other journaling apps it is graded above
Waffle's GPA of 2.0 is higher than 0 of the 35 other journaling apps we grade, and level with 1.
It stands best on ease of use (B, above 3 of 35) and worst on value for money (D, above 0).
Its paid plans start at $14.99 a month, against a middle price of $3.66 for the category: 21 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 21 tools score higher and cost less.
Each grade against the category
Every bar is all 36 journaling apps we grade, cut by the letter each got. Waffle’s own letter is outlined.
- DValue for moneyAbove 0 of 35
- CFree plan and trialAbove 2 of 35
- CFeaturesAbove 0 of 35
- BEase of useAbove 3 of 35
- CPlatforms and integrationsAbove 2 of 35
Price against what you get
Each dot is one of 29 journaling apps. Further left costs less; higher up scores better on features, ease of use and platforms. Waffle is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
A journal at its plainest is dated entries of text and photos.
You could make the core of Waffle for yourself: daily notes. What you would give up is listed below. Whether that is worth the price is your call. It costs $179.88 a year.
What you could make
- Daily notes: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
What this rests on. Waffle’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Day One, Journey, Reflection and Gratitude
The 4 tools Waffle is most often weighed against, with where each one differs from it.
- 3.2GPA
Day One
Free plan · from $49.99/yr
Encrypted journal for text, photos, audio and video across devices.
- Only Day One lists a web app.
- Only Day One lists macOS and Windows apps.
- Only Day One lists a browser extension.
- 2.8GPA
Journey
Free plan · from $17.99 one-time
Cross-platform diary with maps, mood tracking and guided programs.
- Only Journey lists a web app.
- Only Journey lists macOS, Windows and Linux apps.
- Journey is end-to-end encrypted, according to its own site.
- 2.8GPA
Reflection
Free plan · from $5.75/mo
AI-coached journal with guided programs and voice entries.
- Only Reflection lists a web app.
- Only Reflection lists a macOS app.
- Reflection also covers dictation, chat assistant and templates.
- 2.4GPA
Gratitude
Free plan · from $4.99/mo
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Waffle free?
Waffle has a free plan. Free: unlimited journals, entries and journal members, with basic journal covers and basic question decks.
How much does Waffle cost?
Waffle lists 2 plans. Free: $0.
What platforms does Waffle work on?
Waffle is available on iOS and Android.
Does Waffle offer any discounts?
Waffle publicly lists the following: One subscription upgrades the whole journal; Discounts for licensed therapists; Bulk discounts for teams.
How is Waffle rated?
Waffle's iPhone and iPad app averages 4.6 out of 5 from 10,260 ratings on the App Store in the United States, as read on Oct 6, 2026.
Does Waffle have a Windows app?
No Windows app was listed when its pages were read on Oct 6, 2026. Waffle is listed for iOS and Android.
Does Waffle have a macOS app?
No macOS app was listed when its pages were read on Oct 6, 2026. Waffle is listed for iOS and Android.
Is Waffle open source?
Waffle is not described as open source on its own site, as read on Oct 6, 2026.
Does Waffle have a free trial?
Yes. 7-day free trial of Waffle Plus, offered during setup or later from the profile menu.
Who makes Waffle?
Waffle is made by Poppy AI, Inc.
What are the alternatives to Waffle?
The closest alternatives to Waffle in our directory are Day One, Journey, Reflection and Gratitude.
How does Waffle compare with other journaling apps?
Waffle's GPA of 2.0 is higher than 0 of the 35 other journaling apps we grade, and level with 1.
Is Waffle good value for money?
ToolGPA grades Waffle D for value for money. Its paid plans start at $14.99 a month, against a middle price of $3.66 for the category: 21 of the 21 others that charge start lower.
Could I make my own version of Waffle?
A journal at its plainest is dated entries of text and photos. You could make the core of Waffle for yourself: daily notes.
Where this guide comes from
The prices, plans, platforms and features were read from Waffle’s own pages on Oct 6, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Waffle's own pages on 6 October 2026, and its App Store rating. Also tested with a demo account on 2026-05-07.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Poppy AI, Inc. Prices change, so check wafflejournal.com before you buy.
- apps.apple.com/us/app/waffle-shared-journal/id1519726353
- wafflejournal.com
- wafflejournal.com/faq
- help.wafflejournal.com/en/articles/14305470-what-s-included-in-waffle-plus
- help.wafflejournal.com/en/articles/14287931-what-is-waffle
- help.wafflejournal.com/en/articles/14412009-creating-and-managing-your-journals
- play.google.com/store/apps/details?id=ai.poppy.waffle&hl=en_US&gl=US
- wafflejournal.com/privacy-policy
- wafflejournal.com/offer/therapist
- wafflejournal.com/offer/organization
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Waffle, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/waffle
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Waffle: The Insider's Guide", checked Oct 6, 2026. https://toolgpa.com/tools/waffle
Know someone choosing between journaling apps?
Send them this guide: toolgpa.com/tools/waffle/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded journaling apps after Waffle, each with an Insider's Guide of its own.
- Journaling Apps Insider's GuideEvery one of the 36 journaling apps we grade, compared
- Apple Journal Insider's GuideApple's free journaling app for iPhone, iPad and Mac3.2 GPA
- Day One Insider's GuideEncrypted journal for text, photos, audio and video across devices3.2 GPA
- Diarium Insider's GuidePrivate journal with a one-time Pro purchase and your own cloud sync3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Waffle’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Waffle is a trademark of its owner, and this guide is not made, paid for or approved by Poppy AI, Inc. Prices and plans change: check wafflejournal.com before you buy.