Gratitude vs Waffle

Gratitude

• People building a daily gratitude habit with prompts and reminders
• Keeping a journal, affirmations and vision boards in one app
• Users who want entries kept on their own device, with no account

Waffle

• Couples, including long-distance ones, who want a shared daily check-in
• Families and friend groups who like answering a question together
• Therapy clients sharing day-to-day notes with a therapist between sessions

Gratitude

• The vendor's site shows no prices and no list of Pro features; plan prices appear in the app and on app store listings.
• Data lives on the device by default: deleting the app loses it unless you backed up to Google Drive or exported it.
• iCloud sync covers Apple devices only, so moving between iPhone and Android relies on a Google Drive backup.
• No web or Windows version is listed; the App Store listing says the iPad app also runs on Macs with Apple silicon.

Waffle

• Phone only: the FAQ says laptops are not supported, and the App Store listing is for iPhone.
• The free plan has no photos, video, voice notes, comments, read receipts, search or PDF export.
• A journal's creator cannot remove a member; the FAQ says members have to leave on their own.
• Plus prices are not on the website. The App Store lists ten purchases, and only the weekly and monthly ones name a billing period.

Gratitude

Gratitude journal

Daily entries with reminders, hundreds of prompts, photos and a streak counter. The App Store listing also describes recording journal entries in your own voice.

Affirmations

Hundreds of affirmations to read or listen to. You can write your own, add music and record them in your voice.

Vision boards

Boards collect photos, quotes and affirmations for your goals, organized in sections with goal ideas. A board can be turned into a video with music, and you can keep several.

Daily Zen

A daily feed of gratitude and motivation quotes, thank-you cards, affirmations, blog articles and reader stories, with an optional morning notification.

On-device storage, backup and sync

Data is stored only on the device, with no account. You can back up to your own Google Drive on Android and Apple devices, or sync between Apple devices through iCloud.

Export to CSV or PDF

Journal entries can be exported as a CSV or PDF file and saved on the phone or shared through other apps.

Waffle

Shared journals

A journal is shared through an invite code, and every member writes entries the others can read. There is no limit on journals or members, and a journal can also be kept solo.

Daily Waffle questions

Each journal gets a daily question from decks matched to its preset, such as Partner, Family members or Friends. Basic decks are free and personalized decks need Plus.

Waffle AI prompts

Waffle AI uses a journal's relationship type and its entries to suggest more personal prompts. An 'AI Questions Only' mode is part of Plus.

Photos, video and voice notes

Entries can carry photos, a video or a recorded voice note. All three attachment types are locked on the free plan and included in Waffle Plus.

Comments and read receipts

Plus journals let members comment on each other's entries and see who has read an entry. Neither is available on the free plan.

Search and PDF export

Plus adds search across entries and export of a journal as a printable PDF. Journal settings also include a local backup option on the device.

Gratitude

• Free$0

  Free download of the journal, affirmations, vision board and Daily Zen app. The vendor does not publish which features are held back for Pro.

• Monthly pro plan$4.99

  per month

  Pro subscription billed monthly. The US App Store also lists a monthly Pro entry with a free trial at the same price.

• Quarterly pro plan$9.99

  per quarter

  The same Pro subscription billed every three months, as labelled in the US App Store in-app purchase list.

• Annual pro plan$29.99

  per year

  The same Pro subscription billed once a year, as labelled in the US App Store in-app purchase list.

• Gratitude Pro$6.99 to $39.99

  billing period not shown on the US App Store listing

  Further in-app purchases named Gratitude Pro are listed at $6.99, $34.99 and $39.99 with no period given.

Waffle

• Free$0

  Unlimited journals, entries and members, with basic journal covers and basic question decks.

• Waffle Plus$9.99 to $199.99

  billing period not shown for most App Store purchases

  Photos, video, voice notes, comments, search and PDF export. The US App Store lists Waffle Weekly at $9.99, Waffle Monthly Plus at $14.99 and others from $39.99 to $199.99.

Gratitude

• Annual discount

  Annual plan costs half of twelve monthly payments

  The US App Store lists the monthly Pro plan at $4.99 and the annual Pro plan at $29.99, so a year on the annual plan costs about half of twelve monthly payments ($59.88).

Waffle

• Other savings

  One subscription upgrades the whole journal

  Only one member of a journal needs Waffle Plus for everyone in that journal to get the Plus features, according to the FAQ.

• Other savings

  Discounts for licensed therapists

  The FAQ says Waffle offers discounts to licensed therapists who use the app with clients. The terms are given on request.

• Other savings

  Bulk discounts for teams

  The FAQ says discounts are available for bulk purchases by companies and organizations. Pricing is given on request.