The WPForms Insider’s Guide
Everything we know about WPForms in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
WPForms
The Insider’s Guide
Drag-and-drop form builder plugin for WordPress sites
Every plan, grade, refund rule and rival among form and survey tools, read from WPForms’s own pages.
Made by WPForms, LLC · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from WPForms’s own pages, its app-store listings and our grades. Every fact in it is on WPForms’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 41 of the 60 other form and survey tools we grade
WPForms is a WordPress plugin for building contact, payment, survey and quiz forms with a drag-and-drop editor and a library of templates. A free Lite edition is on WordPress.org, and the paid plans unlock more connections, payment gateways and the number of sites the license covers.
To get you started, here are 9 things to know about WPForms, taken from its own pages and our grades.
You build each form inside the WordPress admin.
- 1
Best for drag-and-drop forms on a WordPress site
WPForms is a drag-and-drop form builder plugin that runs only inside WordPress.
- 2
Paid plans start at $4.13 a month when paid by the year
As its pricing page puts it: $49.50 per year for 1 site.
- 3
There is a free plan
WPForms Lite on WordPress.org: a form builder with the basic features; the paid plans add multi-page forms, file uploads and conditional logic.
- 4
It runs on Web
Web.
- 5
Drag-and-drop builder and templates
Forms are built in a visual editor, and the vendor lists more than 2,000 ready-made templates covering contact, feedback, registration and similar uses.
- 6
Conditional logic and multi-page forms
Fields can show or hide based on earlier answers, and long forms can be split into pages with a progress bar. Both are paid features.
- 7
Payments
Pro adds Stripe, Square and PayPal payment fields with no WPForms fee. The free version and inactive licenses carry a 3% platform fee on transactions.
- 8
A 2.6 GPA, above 41 of 60
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace WPForms you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
WPForms at a glance
- Pricing
- Free plan, from $49.50 per year for 1 site
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- WPForms, LLC, since 2016
- Category
- Forms & Surveys
- Our grade
- 2.6 GPA, good
The report card
Best for drag-and-drop forms on a WordPress site
WPForms is a drag-and-drop form builder plugin that runs only inside WordPress. Basic is $49.50 a year for one site, but payment add-ons need Pro and CRM connections and webhooks need Elite, and every price is shown as 50% off a higher normal figure.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Basic is $49.50 a year for one site, about $4 a month, but payments sit on Pro at $199.50 and CRM links on Elite at $299.50 a year. |
| Free plan and trial | C | WPForms Lite on WordPress.org builds forms with the basics. Multi-page forms, file uploads and conditional logic are paid. |
| Features | B | Builder, templates, logic, multi-page forms, payments, entries, CRM links and AI form building. Nothing in the listing shows a gap in the core work. |
| Ease of use | C | No store rating on record. You build each form inside the WordPress admin. |
| Platforms and integrations | B | Web only, inside WordPress, with Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Airtable. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who WPForms is for
- Fits if you run a WordPress site and want a drag-and-drop form builder
- Works for agencies with 3, 5 or unlimited sites
Who it is not for
- Skip it if you don't use WordPress, as it is not a hosted form service
- Tight if you stay free, because multi-page forms, uploads and conditional logic are paid
- Watch out: payment add-ons need Pro and CRM connections and webhooks need Elite
- Watch out: every plan is shown at 50% off a higher normal price, so check the renewal figure
Good to know
Good for
- WordPress site owners who want forms managed inside the dashboard
- Agencies covering several client sites under one license
- Sites that take payments through Stripe, Square or PayPal
Worth knowing
- It runs only inside WordPress; it is not a standalone hosted form service.
- Prices are per year for a set number of sites, and every plan is shown at 50% off a higher normal price.
- Payment add-ons need Pro, and CRM connections and webhooks need Elite.
- The vendor lists a 14-day money-back guarantee on the pricing page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$4.13
A month to start, paid by the year. There is a free plan too
WPForms has a free plan. Paid plans start at $49.50 per year for 1 site.
WPForms Lite on WordPress.org builds forms with the basics.
Basic
$49.50
per year for 1 site
Normally $99 a year, shown at 50% off with no end date. Templates, file uploads, conditional logic and multi-page forms.
Plus
$99.50
per year for 3 sites
Normally $199 a year, shown at 50% off. Adds email marketing connections (Mailchimp, AWeber, Constant Contact and others) and standard support.
Pro
$199.50
per year for 5 sites
Normally $399 a year, shown at 50% off. Adds Stripe, Square, PayPal and other payment add-ons plus recurring subscriptions.
Elite
$299.50
per year for unlimited sites
Normally $599 a year, shown at 50% off. Adds CRM connections (Salesforce, HubSpot, Zoho), webhooks, multisite support and premium support.
The free plan
WPForms Lite on WordPress.org: a form builder with the basic features; the paid plans add multi-page forms, file uploads and conditional logic.
Read from wpforms.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Drag-and-drop form builder plugin for WordPress sites. Here is what it does, as its own site describes it, and what it covers: AI features, templates, workflow automation, forms, surveys.
Builder, templates, logic, multi-page forms, payments, entries, CRM links and AI form building.
- Drag-and-drop builder and templates
- Forms are built in a visual editor, and the vendor lists more than 2,000 ready-made templates covering contact, feedback, registration and similar uses.
- Conditional logic and multi-page forms
- Fields can show or hide based on earlier answers, and long forms can be split into pages with a progress bar. Both are paid features.
- Payments
- Pro adds Stripe, Square and PayPal payment fields with no WPForms fee. The free version and inactive licenses carry a 3% platform fee on transactions.
- Entry management
- Submissions are stored and viewed inside the WordPress dashboard and can be exported as Excel, PDF or CSV files.
- Marketing and CRM connections
- Plus connects to email marketing services and Elite to CRMs such as Salesforce and HubSpot, with webhooks for anything else.
- AI form building
- A WPForms AI chat can create a whole form from a prompt and edit existing forms.
Where it runs
- Web
What it works with
- Stripe
- PayPal
- Square
- Mailchimp
- HubSpot
- Salesforce
- Zapier
- Airtable
WPForms is made by WPForms, LLC, and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
41/60
Other form and survey tools it is graded above
WPForms's GPA of 2.6 is higher than 41 of the 60 other form and survey tools we grade, and level with 8.
It stands best on value for money (B, above 42 of 60) and worst on ease of use (C, above 3).
Its paid plans start at $4.13 a month when paid by the year, against a middle price of $19.50 for the category: 0 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 61 form and survey tools we grade, cut by the letter each got. WPForms’s own letter is outlined.
- BValue for moneyAbove 42 of 60
- CFree plan and trialAbove 4 of 60
- BFeaturesAbove 32 of 60
- CEase of useAbove 3 of 60
- BPlatforms and integrationsAbove 12 of 60
Price against what you get
Each dot is one of 53 form and survey tools. Further left costs less; higher up scores better on features, ease of use and platforms. WPForms is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace WPForms you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 41 of the 60 other form and survey tools we grade. It costs $49.50 a year.
What you could make
- Forms, surveys and templates: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. WPForms’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms and Jotform
The 5 tools WPForms is most often weighed against, with where each one differs from it.
- 2.0GPA
Gravity Forms
From $59/yr
WordPress form builder plugin sold as a yearly license.
- WPForms has a free plan. Gravity Forms does not.
- WPForms also covers workflow automation.
- 2.6GPA
Ninja Forms
Free plan · from $99/yr
WordPress form builder with a free core and paid add-ons.
- Ninja Forms is open source, according to its own site.
- WPForms also covers surveys.
- 2.8GPA
Formidable Forms
Free plan · from $79/yr
WordPress form builder that also displays entries as Views.
- WPForms also covers workflow automation.
- Formidable Forms also covers databases.
- 2.8GPA
Fluent Forms
Free plan · from $79/yr
- 3.0GPA
Jotform
Free plan · from $34/mo
No-code form builder with payments, e-signatures and workflows.
- Only Jotform lists iOS and Android apps.
- WPForms also covers surveys.
- Jotform also covers AI agents and app builder.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is WPForms free?
WPForms has a free plan. WPForms Lite on WordPress.org: a form builder with the basic features; the paid plans add multi-page forms, file uploads and conditional logic.
How much does WPForms cost?
WPForms lists 4 plans. Basic: $49.50 per year for 1 site.
What platforms does WPForms work on?
WPForms is available on Web.
Does WPForms have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. WPForms is listed for Web.
Does WPForms have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. WPForms is listed for Web.
Is WPForms open source?
WPForms is not described as open source on its own site, as read on Nov 12, 2026.
What does WPForms integrate with?
WPForms's listing names Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Airtable.
Who makes WPForms?
WPForms is made by WPForms, LLC. It dates from 2016.
What are the alternatives to WPForms?
The closest alternatives to WPForms in our directory are Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms and Jotform.
How does WPForms compare with other form and survey tools?
WPForms's GPA of 2.6 is higher than 41 of the 60 other form and survey tools we grade, and level with 8.
Is WPForms good value for money?
ToolGPA grades WPForms B for value for money. Its paid plans start at $4.13 a month when paid by the year, against a middle price of $19.50 for the category: 0 of the 51 others that charge start lower.
Could I make my own version of WPForms?
To replace WPForms you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from WPForms’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from WPForms's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by WPForms, LLC. Prices change, so check wpforms.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- WPForms, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wpforms
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "WPForms: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/wpforms
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/wpforms/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded form and survey tools after WPForms, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 61 form and survey tools we grade, compared
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
- Jotform Insider's GuideNo-code form builder with payments, e-signatures and workflows3.0 GPA
- Fillout Insider's GuideForm builder with unlimited seats, payments and scheduling2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what WPForms’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. WPForms is a trademark of its owner, and this guide is not made, paid for or approved by WPForms, LLC. Prices and plans change: check wpforms.com before you buy.