Alternatives · Affiliate Software
GrowSurf alternatives
As of Nov 12, 2026, the highest-graded GrowSurf alternative is Friendbuy (2.0 GPA).
GrowSurf compared with 5 alternatives: Referral Rock, ReferralHero, Ambassador, Friendbuy and Prefinery.
GrowSurf has a free plan. Paid plans start at $125 per month, billed yearly ($179 billed monthly). None of the alternatives has a free plan. 3 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a GrowSurf sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| GrowSurfThis tool | Free plan · from $125/mo | Yes | Web |
| Referral Rock | Free trial · from $250/mo | Trial only | Web |
| ReferralHero | Free trial · from $249/mo | Trial only | Web |
| Ambassador | Paid | No | Web |
| Friendbuy | Paid | No | Web |
| Prefinery | Free trial · from $39/mo | Trial only | Web |
Price against what you get
GrowSurf starts at $125 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
Prefinery starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from GrowSurf
Referral Rock
Referral program software for businesses with sales and support teams
- Referral Rock starts at $250 per month, billed monthly.
- Referral Rock has no free plan, only a free trial, unlike GrowSurf.
- Referral Rock also covers workflow automation and reports.
- Referral Rock does not cover marketing automation, which GrowSurf does.
Suits: Service businesses and B2B companies whose staff earn referrals
ReferralHero
Referral, affiliate, waitlist and contest campaigns with a builder
- ReferralHero starts at $249 per month.
- ReferralHero has no free plan, only a free trial, unlike GrowSurf.
- ReferralHero also covers reports.
- ReferralHero does not cover marketing automation, which GrowSurf does.
Suits: Startups running waitlist or viral launch campaigns
Ambassador
Referral, affiliate and loyalty programs for mid-market and enterprise
- Ambassador has no free plan, unlike GrowSurf.
- Ambassador also covers reports.
- Ambassador does not cover marketing automation, which GrowSurf does.
Suits: Mid-market and enterprise teams running referral and loyalty programs with finance-grade reporting
Friendbuy
Referral, loyalty and influencer programs for consumer brands
- Friendbuy has no free plan, unlike GrowSurf.
- Friendbuy does not cover marketing automation, which GrowSurf does.
Suits: Consumer brands running referral, loyalty and creator programs together
Prefinery
Viral waitlist and referral software for product launches
- Prefinery starts at $39 per month, billed every 6 months.
- Prefinery has no free plan, only a free trial, unlike GrowSurf.
- Prefinery also covers forms and email campaigns.
- Prefinery does not cover affiliate tracking and partner payouts, which GrowSurf does.
Suits: Startups building a waitlist before a launch
Limits worth knowing in GrowSurf
- Referral pricing follows participants, meaning people who get or use a referral link; the price steps up as the program grows.
- There is no free referral plan, and Business starts at 10,000 participants.
- 1099 tax filings are charged separately, and some integrations such as Marketo and Salesforce need an annual plan.
- The affiliate Free plan takes 3% of the referral revenue you earn, with no cap stated on the page.
Common questions
What are the alternatives to GrowSurf?
The alternatives to GrowSurf in this directory are Referral Rock, ReferralHero, Ambassador, Friendbuy and Prefinery. Each one has a side-by-side comparison with GrowSurf.
Is there a free alternative to GrowSurf?
None of the alternatives listed here has a free plan. Referral Rock, ReferralHero and Prefinery offer a free trial.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.