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Alternatives · Analytics

Optimizely alternatives

As of Nov 13, 2026, the best Optimizely alternative for most people is PostHog (3.2 GPA), second in our ranking of website and product analytics tools. It's also the best free one.

Optimizely compared with 5 alternatives: Wingify, AB Tasty, Kameleoon, PostHog and Amplitude.

Optimizely's current pricing could not be confirmed from its own site. 2 of the 5 alternatives are free or have a free plan. 2 more offer a free trial.

Listings checked up to Nov 12, 2026 · Where the facts come from

Black Friday: is there a Optimizely sale?

At a glance

ToolPriceFree planRuns on
OptimizelyThis toolPaidNoWeb
WingifyFree trialTrial onlyWeb
AB TastyPaidNoWeb
KameleoonFree trial · from $495/moTrial onlyWeb
PostHogFree plan · from $0.00005YesWeb
AmplitudeFree plan · from $900/yrYesWeb

How each one differs from Optimizely

  1. Wingify

    A/B testing, personalization and visitor recordings, formerly VWO

    • Wingify also covers session replay.
    • Wingify does not cover AI agents and reports, which Optimizely does.

    Suits: Marketing and growth teams running regular website tests

    Wingify vs OptimizelyWingify pricing and details

  2. AB Tasty

    Experimentation, personalization and feature rollout platform

    • AB Tasty does not cover AI agents and reports, which Optimizely does.

    Suits: Marketing teams running website tests and personalization

    AB Tasty vs OptimizelyAB Tasty pricing and details

  3. Kameleoon

    A/B testing, feature management and personalization platform

    • Kameleoon starts at $495 per month for up to 10 experiments and 50,000 visitors (billing basis not shown).
    • Kameleoon does not cover AI agents, which Optimizely does.

    Suits: Marketing teams that want to build web tests with prompts instead of code

    Kameleoon vs OptimizelyKameleoon pricing and details

  4. PostHog

    Open-source product analytics with replays, flags and surveys

    • PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go).
    • PostHog has a free plan, which Optimizely lacks.
    • PostHog is open source and self-hostable, according to its own site.
    • PostHog also covers surveys, web analytics and session replay.
    • PostHog does not cover AI agents and reports, which Optimizely does.

    Suits: Startups and developers who want many product tools under one bill

    PostHog vs OptimizelyPostHog pricing and details

  5. Amplitude

    Product analytics with session replay, experiments and in-app guides

    • Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free).
    • Amplitude has a free plan, which Optimizely lacks.
    • Amplitude also covers surveys, web analytics and session replay.
    • Amplitude does not cover AI agents and reports, which Optimizely does.

    Suits: Product teams measuring funnels, retention and feature adoption

    Amplitude vs OptimizelyAmplitude pricing and details

Limits worth knowing in Optimizely

  • No prices are published: every plan is individually packaged and quoted after the buyer describes their needs.
  • Optimizely is a multi-product platform, so what a quote includes depends on which products are chosen.
  • No free plan or free trial is listed on the plans page.
Optimizely pricing and details

Common questions

What are the alternatives to Optimizely?

The alternatives to Optimizely in this directory are Wingify, AB Tasty, Kameleoon, PostHog and Amplitude. Each one has a side-by-side comparison with Optimizely.

Is there a free alternative to Optimizely?

Yes. PostHog and Amplitude have a free plan alongside paid ones.

Is there an open-source alternative to Optimizely?

PostHog is described as open source on its own site.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.