The Email Sending Services Insider’s Guide
Every one of the 12 email sending services we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.
Email Sending Services
The Insider’s Guide
Send receipts, password resets and other emails from your app through a reliable server, by API or SMTP.
- Resend
- Amazon SES
- Mailjet
- Bird Email
- Elastic Email
- Mailtrap
Every one we grade, what they cost, the best buy at each budget and the three to look at first.
Checked Oct 18, 2026 · toolgpa.com

Contents
- 01WelcomeWhat these tools do, how many we grade and what to know before choosing
- 02Our top threeThe three we'd look at first, and who each one suits
- 03What they costWhat paid plans start at, the best buy at each budget and the free plans
- 04The gradesThe highest graded, and how the whole category does on each subject
- 05Keep or make?Which are worth paying for, and which you could make yourself
- 06Every toolAll of them, best graded first, with what each costs
- 07Quick answersThe questions people ask when choosing, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Email Sending Services page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What these tools do, how many we grade and what to know before choosing
12
email sending services we grade, from their own pages
Send receipts, password resets and other emails from your app through a reliable server, by API or SMTP.
Before you choose, here are 7 things to know about email sending services, worked out from every one we grade.
- 1
We grade 12 email sending services
9 of them are free or have a free plan, and 2 more let you try before paying. Everything in this guide comes from their own pages and our grades.
- 2
Paid plans start at $15 a month in the middle
From $6.30 (MailerSend) to $25 (SMTP.com), going by what each one's paid plans start at.
- 3
Best value: MailerSend
Nothing on our chart scores higher than it without costing more.
- 4
0 of 12 have iPhone and Android apps
12 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.
- 5
The middle GPA is 2.5
0 score 3.0 or higher. The highest is Amazon SES, at 2.8.
- 6
Best free option: Bird Email
Bird Email has the highest GPA of the free ones, 2.6. SparkPost's successor: Bird's email API, paid from a prepaid balance.
- 7
12 worth keeping, 0 you could make
By our keep-or-make rules, 12 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.
Part 02 · Top three
Our top three
The three we'd look at first, and who each one suits
The three email sending services we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.
1st
2.6GPAResend
Free plan · from $20/mo
For: Most small apps and shops sending account and order emails
Resend sends account and order emails from an app through a REST API, SMTP or official SDKs for Node.js, Python, Ruby, PHP, Go, Rust, Java, Elixir and .NET, with templates written as React components, signed webhooks for bounces and complaints, inbound email and a test mode. The free plan sends 3,000 emails a month with 3 domains and 30 days of logs, and Pro is $20 a month for 50,000 with no daily limit and 10 domains. Know the limits: the free plan stops at 100 emails a day, there is no plan between Free and $20 and no yearly billing, and a dedicated IP needs Scale at $90 plus $30 a month.
The Resend Insider’s Guide2nd
2.8GPAAmazon SES
Free trial
For: Apps on AWS, or sending in volume
Amazon SES sends and receives email for apps through an API, SMTP or AWS SDKs, with address validation, shared or dedicated IPs and rules for routing incoming mail. There is no monthly fee: the à la carte rate is $0.10 per 1,000 emails, and Essentials, where new accounts start, is $0.16. It is second because it is slower to start: new accounts sit in a sandbox that only sends to verified addresses until AWS approves a limit increase, there is no free monthly allowance beyond up to $200 of credits for new AWS customers, and setup runs through code and the AWS console.
The Amazon SES Insider’s Guide3rd
2.4GPAMailjet
Free plan · from $8.10/mo
For: Shops sending order emails and newsletters
Mailjet sends receipts and password resets through an API or SMTP relay and newsletters through a drag-and-drop editor, from one account and one plan, with webhooks, a parse API for inbound email, EU data centers and connections to WordPress, WooCommerce and Shopify. The free plan sends 6,000 emails a month with no card, and Starter is $8.10 a month billed yearly ($9 monthly) for 8,000 with no daily limit. It is third because app email alone costs more: 50,000 emails is $40 a month on Essential, billed monthly, against $20 on Resend. The free plan stops at 200 emails a day, and online support lasts only the first month.
The Mailjet Insider’s Guide
Part 03 · Pricing
What they cost
What paid plans start at, the best buy at each budget and the free plans
$15
A month to start, in the middle of those that charge
Going by our grades, MailerSend gives the most for the money among email sending services: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $15 a month across the 11 that charge, from $6.30 (MailerSend) to $25 (SMTP.com).
6 of the 11 score above the category's average while starting at or below its middle price. 1 cost more than the middle price and score below the average.
The best buy at each budget
Up to $10 a month
MailerSend, Mailjet
Starts at $6.30 a month. Nothing at that price or less scores higher.
Price against what you get
Each dot is one of 11 email sending services. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.
What paid plans start at, a month (each step along is roughly double) →
The best free ones
- 2.6
Bird Email
Free plan · Free plan · from $15/mo
- 2.6
Elastic Email
Free plan · Free plan · from $19/mo
- 2.6
Mailtrap
Free plan · Free plan · from $15/mo
- 2.6
Resend
Free plan · Free plan · from $20/mo
- 2.4
MailerSend
Free plan · Free plan · from $6.30/mo
- 2.4
Mailgun
Free plan · Free plan · from $15/mo
Part 04 · Grades
The grades
The highest graded, and how the whole category does on each subject
2.8
The highest GPA, Amazon SES's
Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded email sending services, then how the whole category does on each subject.
| Tool | Value | Free | Features | Ease | Platforms | GPA |
|---|---|---|---|---|---|---|
| Amazon SES | A | C | B | C | B | 2.8 |
| Bird Email | B | C | B | C | B | 2.6 |
| Elastic Email | B | C | B | C | B | 2.6 |
| Mailtrap | B | C | B | C | B | 2.6 |
| Resend | B | C | B | C | B | 2.6 |
| Twilio SendGrid | B | C | B | C | B | 2.6 |
| MailerSend | C | C | B | C | B | 2.4 |
| Mailgun | C | C | B | C | B | 2.4 |
| Mailjet | C | C | B | C | B | 2.4 |
| Postmark | D | C | B | C | B | 2.2 |
| SMTP2GO | C | C | C | C | B | 2.2 |
| SMTP.com | C | F | C | C | B | 1.8 |
How the whole category does
Each bar is every email sending service we grade, cut by the letter it got on that subject.
- Value for moneyavg 2.5
- Free plan and trialavg 1.8
- Featuresavg 2.8
- Ease of useavg 2.0
- Platforms and integrationsavg 3.0
Part 05 · Keep or make
Keep or make?
Which are worth paying for, and which you could make yourself
0
Simple enough to make yourself, of 12
Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where email sending services land, by the same rules for every tool.
12
Keep it
It does something you could not reasonably make for yourself, or it costs nothing.
0
Your call
You could make the core of it, and you would give something up.
0
You could make this
What it does is the kind of thing an AI app builder makes well, and it charges every month.
Worth keeping
Amazon SES
To replace Amazon SES you would be making mail servers with a good name among inbox providers. That is not a weekend's work, with an AI app builder or without one.
Bird Email
To replace Bird Email you would be making mail servers with a good name among inbox providers. That is not a weekend's work, with an AI app builder or without one.
Elastic Email
To replace Elastic Email you would be making mail servers with a good name among inbox providers. That is not a weekend's work, with an AI app builder or without one.
Mailtrap
To replace Mailtrap you would be making mail servers with a good name among inbox providers. That is not a weekend's work, with an AI app builder or without one.
Part 06 · Every tool
Every tool
All of them, best graded first, with what each costs
12
Tools, best graded first
Every email sending service we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.
- 1Amazon SESFree trial2.8
- 2Bird EmailFree plan · from $15/mo2.6
- 3Elastic EmailFree plan · from $19/mo2.6
- 4MailtrapFree plan · from $15/mo2.6
- 5ResendFree plan · from $20/mo2.6
- 6Twilio SendGridFree trial · from $19.95/mo2.6
- 7MailerSendFree plan · from $6.30/mo2.4
- 8MailgunFree plan · from $15/mo2.4
- 9MailjetFree plan · from $8.10/mo2.4
- 10PostmarkFree plan · from $15/mo2.2
- 11SMTP2GOFree plan · from $15/mo2.2
- 12SMTP.comFrom $25/mo1.8
Part 07 · Questions
Quick answers
The questions people ask when choosing, each answered in a line or two
7
Questions, each answered in a line or two
What are the best email sending services?
Resend first, Amazon SES second, Mailjet third. Resend is for most small apps and shops sending account and order emails.
Which email sending services give the most for the money?
MailerSend. Each is the highest-scoring tool at its price or below: MailerSend scores 2.7 out of 4 and starts at $6.30 a month.
Which email sending services are best for under $20 a month?
MailerSend, Mailjet, Bird Email, Mailgun and 5 more, with a score of 2.7 out of 4: the highest among the 10 that start at $20 a month or less.
Which email sending services cost the most for what they offer?
On this chart, SMTP.com (starts at $25 a month, scores 2.3 out of 4, and 9 tools score higher for less) and SMTP2GO (starts at $15 a month, scores 2.3 out of 4, and 2 tools score higher for less).
How much do email sending services cost?
The middle starting price is $15 a month: half of the 11 email sending services with a recurring price start below that and half above.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.
How does ToolGPA grade email sending services?
Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Email Sending Services, kept up to dateEvery tool in this guide, with prices and grades as they are todaytoolgpa.com/categories/email-sending
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Email Sending Services: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/categories/email-sending
Know someone choosing between email sending services?
Send them this guide: toolgpa.com/categories/email-sending/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The top three email sending services have guides of their own, and so does every category near this one.
- Resend Insider's GuideDeveloper email API with React Email templates and a free tier2.6 GPA
- Amazon SES Insider's GuideAWS email sending and receiving, paid per 1,000 emails2.8 GPA
- CRM Software Insider's Guide49 CRM tools, graded and compared
- Email Marketing & Newsletters Insider's Guide28 email marketing and newsletter tools, graded and compared
- Cold Outreach Insider's Guide24 cold outreach tools, graded and compared
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.

