404 to 301 vs Rank Math (2026): which should you pick?
As of Oct 23, 2026, 404 to 301 and Rank Math share a 3.0 GPA, both have a free plan, and 404 to 301 has no paid plan to buy, against about $10.07 a month for Rank Math.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Rank Math
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking
Which one is for you
Pick 404 to 301 if
- Fits if a site move needs prefix or regex redirects for whole folders
- Works for admins who want 404 reports by email instead of checking a dashboard
Look elsewhere if
- Skip it if your site isn't on WordPress 6.6 or later
- Too light for your whole SEO setup, as titles, sitemaps and schema need another plugin
- Watch out: full-site and .htaccess redirect rules and Search Console crawl error data aren't included
- Watch out: the 404 logs record visitor IP addresses unless you switch on IP masking
Pick Rank Math if
- Fits if your site runs on WordPress and you want SEO settings in the editor
- Works for someone with several sites of their own, since PRO covers unlimited owned sites
Look elsewhere if
- Skip it if your site isn't on self-hosted WordPress or WordPress.com's Business plan, as it runs nowhere else
- Not for you if you need keyword, backlink or competitor research, which it doesn't do
- Tight if you build sites for clients, as PRO excludes them and Business is €27.99 a month at renewal
- Watch out: prices are in euros before VAT, billed yearly only, with a lower first year, and the 30-day refund skips renewals
- Pricey if you want AI writing, a separate Rank Math AI subscription from €6.99 a month billed yearly
How we grade them
| 3.0GPA404 to 301Very good | 3.0GPARank MathVery good | |
|---|---|---|
| Value for money | AFree with no license key or paid edition: redirect rules, the catch-all 404 redirect, logs, email reports, CSV import, REST API and WP-CLI all come from WordPress.org at no cost. | AGraded against its alternatives. PRO is €8.99 a month at renewal (€7.99 in the first year), billed yearly before VAT, for unlimited sites you own and 500 tracked keywords. That's under 60% of this category's cheaper quarter, even after converting from euros. |
| Free plan and trial | AEvery feature ships free, so there's no cap or locked feature to run into. The listing points to AIOSEO Pro for the few things it leaves out. | AThe free plugin from WordPress.org does the core job with no cap a normal site will reach: on-page checks, 16+ schema types, sitemaps, redirects, a 404 monitor and Search Console data every 7 days. |
| Features | CExact, prefix and regex redirects with hit counters, a catch-all 404 redirect, merged 404 logs, email alerts and reports, slug change redirects and CSV import. It does redirects fully, but that's a smaller job: no titles, sitemaps or schema. | COn-page scores against 30+ tests, schema, sitemaps, redirects and rank tracking fed by Search Console. It does its job fully, but that job is on-page SEO for WordPress, with no keyword research, backlinks or competitor data. |
| Ease of use | CNo rating on record. A catch-all redirect is quick, but prefix and regex rules and the log filters take some learning, and you still write each rule. | CNo rating on record. Inside WordPress it feels familiar, but you need a self-hosted WordPress site or WordPress.com's Business plan first, then the setup and the Google connections. |
| Platforms and integrations | BWeb only, inside WordPress, with a REST API for every admin action, WP-CLI commands and WordPress Site Health. No standalone app. | BRuns inside WordPress in the browser and connects to Search Console, Analytics, Google Trends, WooCommerce, Elementor, Divi, WP Rocket and WPML. Nothing for sites that aren't on WordPress. |
| Best for | free redirect rules and 404 alerts in WordPress | SEO settings inside WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: 404 to 301 and Rank Math. How we grade
Where they differ
- 404 to 301 is open source, according to its own site.
- Rank Math also covers rank tracking.
At a glance
| 404 to 301 | Rank Math | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | €8.99 per month at renewal, billed annually, after a first year at €7.99 |
| Free plan | Everything is free with no license key: exact, prefix and regex redirects, a catch-all 404 redirect, 404 logs with filters, email alerts and reports, CSV import, REST API and WP-CLI. | Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | All in One SEO | Rank Math |
| Price read from | wordpress.org | rankmath.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
404 to 301
- It runs only inside WordPress and handles redirects and 404s only; titles, sitemaps and schema need an SEO plugin.
- Full-site and .htaccess redirect rules and Search Console crawl error data are not included; the listing points to AIOSEO Pro for them.
- 404 logs record visitor IP addresses unless IP masking is switched on.
- The current version needs WordPress 6.6 or later.
Rank Math
- It runs only inside WordPress, on a self-hosted site or on WordPress.com's Business plan; there is no standalone app.
- The pricing page shows prices in euros before VAT, billed yearly only, with a lower first year; the 30-day refund does not cover renewals.
- PRO is for sites you own only; client sites need Business (100 sites) or Agency (500 sites).
- AI writing tools are a separate Rank Math AI subscription, from €6.99 a month billed annually, with a 15-day trial included on paid plans.
Key features
404 to 301
- Redirect rules
- Create 301, 302 or 307 redirects matched by exact path, prefix for moved folders, or regular expression, each with a hit counter and an on/off switch.
- Catch-all 404 redirect
- Send every 404 not covered by a rule to the homepage, a chosen page or any URL, with the redirect type you pick.
- 404 error logs
- Logs URL, referrer, IP, user agent and time, merges repeat hits into one row, and filters by referrer source, request type, status and date.
- Alerts and reports
- Email alerts when a broken URL passes a hit threshold, and daily, weekly or monthly reports with the log attached as a CSV.
- Slug change redirects
- Writes a redirect automatically when a post or page is renamed, and can stop WordPress guessing at the closest post for unknown URLs.
- Import, export and APIs
- Bulk CSV import with a preview and duplicate check, CSV log export, settings as JSON, a REST API for every admin action and WP-CLI commands.
Rank Math
- On-page content checks
- Scores each post against 30+ SEO tests in the editor, with focus keywords per post and suggestions for what to fix.
- Schema markup
- The free plugin covers 16+ schema types. Paid plans add a schema generator for building your own types and reusable templates.
- Sitemaps, redirects and 404s
- Builds XML sitemaps with custom post type support, manages redirects at scale and logs 404 errors, all from the WordPress dashboard.
- Rank tracker and analytics
- Pulls rankings and traffic from Google Search Console and Analytics into WordPress: 500 tracked keywords on PRO, 10,000 on Business.
- AI Link Genius
- Listed on the paid plans: internal link suggestions while writing, automatic keyword-to-page links and a broken link checker.
- WooCommerce and local SEO
- The free plugin adds schema and meta tags for WooCommerce products and local SEO tools; paid plans list WooCommerce SEO PRO and multiple locations.
Plans
404 to 301
Free$0
The whole plugin from WordPress.org, with every feature included and no paid upgrade of its own.
Rank Math
Free€0
The WordPress.org plugin: on-page checks, schema, sitemaps, redirects and Google Search Console and Analytics integration.
PRO€8.99
per month at renewal, billed annually (first year €7.99)
Unlimited sites you own, no client sites, and 500 tracked keywords. €7.99 a month for the first year, then €107.88 a year, ex VAT.
Rank Math + WP Rocket€13.99
per month at renewal, billed annually (first year €11.99)
PRO on unlimited sites you own plus the WP Rocket caching plugin for one site. €11.99 a month for the first year, ex VAT.
Business€27.99
per month at renewal, billed annually (first year €24.99)
Up to 100 client sites and 10,000 tracked keywords, with priority support. €24.99 a month for the first year, ex VAT.
Agency€64.99
per month at renewal, billed annually (first year €54.99)
Up to 500 client sites and 50,000 tracked keywords, with priority support. €54.99 a month for the first year, ex VAT.
Ways to pay less
404 to 301
No public discounts listed.
Rank Math
- Other savings
Lower price for the first year
Paid plans cost less in the first year, ex VAT: PRO €7.99 a month then €8.99, Business €24.99 then €27.99, Agency €54.99 then €64.99.
Common questions
Which is cheaper, 404 to 301 or Rank Math?
As of Oct 23, 2026, 404 to 301 is cheaper to start with: it is free, against about $10.07 a month for Rank Math. 404 to 301 is free, and Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99.
Which has a free plan, 404 to 301 or Rank Math?
As of Oct 23, 2026, both 404 to 301 and Rank Math have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.