AcelleMail vs Sendy (2026): which should you pick?

Pick AcelleMail if

• Fits if you can host it and want no per-subscriber fees
• Works for people who want to resell it with the $199 Extended licence

Look elsewhere if

• Not for you if you want a free trial, as none is listed
• Skip it if you don't want to run a server and an SMTP service
• Watch out: updates and support last 6 months and the page doesn't say what renewal costs
• Watch out: the Regular License covers one domain and doesn't allow charging end users
• Watch out: prices exclude VAT or GST

Pick Sendy if

• Fits if you publish to a list of tens of thousands and want to stop paying per subscriber
• Works for agencies that run a PHP host and want to give each client a branded account with its own limits

Look elsewhere if

• Skip it if the words PHP, MySQL and Amazon SES make you nervous, as you set them up
• Not for you if you want to try it first, as there's no trial, only a refund
• Tight if you run several sites, since each license covers one domain
• Watch out: major version upgrades aren't included, and the AI add-on is $39 and installation $79
• Too light for anyone wanting a phone app or a hosted service, as it runs only on your own server

AcelleMail

• You host and maintain it yourself; the price covers the software, not servers, SMTP sending or deliverability.
• Updates and support are included for 6 months only; the pricing page does not state what renewal costs.
• The Regular License covers a single domain and one end product and does not allow charging end users for access.
• Prices exclude VAT or GST, which is added at checkout.

Sendy

• You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
• Each license covers one domain, and major version upgrades are not included.
• The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
• There is no free trial; Sendy offers a refund if it does not work out.

AcelleMail

Campaign builder

A drag-and-drop editor with more than 100 templates, A/B testing, scheduling and spintax for email campaigns. The same builder is listed for landing pages and signup forms.

Marketing automation

Trigger-based workflows, drip series, behavioral targeting, RSS-to-email and birthday emails.

List management

Mass import, advanced segmentation, tags, embeddable signup forms and double opt-in.

Deliverability tools

SPF, DKIM and DMARC setup, IP warmup, spam scoring, click maps and real-time analytics.

Bring your own sending service

Sends through Amazon SES, SendGrid, SparkPost, Mailgun, Postmark, Elastic Email or your own SMTP server, so sending costs are paid to that provider.

Multi-tenant SaaS mode

On the Extended License, separate customer workspaces, subscription plans, payment gateways and white-label branding for running an email service of your own.

Sendy

Sending through Amazon SES

Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.

Three email editors

Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.

Autoresponders, rules and webhooks

Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.

Segments and custom fields

Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.

White-labeled client brands

Group lists into brands and give clients their own access, permissions, sending limits and pricing.

Live reports and list cleaning

Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.

AcelleMail

• Regular License$80

  one-time

  Full PHP source for one end product on a single domain. Unlimited subscribers and emails, 6 months of updates and support. You host it; no charging end users.

• Extended License$199

  one-time

  Everything in Regular, plus multi-tenant user management, built-in subscription plans and billing, and white-label branding, so you can charge customers.

Sendy

• Sendy software$69

  one-time purchase, for one domain

  The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon.