AcelleMail vs Mailcoach (2026): which should you pick?

Pick AcelleMail if

• Fits if you can host it and want no per-subscriber fees
• Works for people who want to resell it with the $199 Extended licence

Look elsewhere if

• Not for you if you want a free trial, as none is listed
• Skip it if you don't want to run a server and an SMTP service
• Watch out: updates and support last 6 months and the page doesn't say what renewal costs
• Watch out: the Regular License covers one domain and doesn't allow charging end users
• Watch out: prices exclude VAT or GST

Pick Mailcoach if

• Fits if you have a big list but only email it a few times a month
• Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app

Look elsewhere if

• Skip it if you need sign-up forms or landing pages built in, as none are named
• Pricey if you email a large list every day, since every email past 2,000 is billed
• Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
• Watch out: each team picks Mailcoach's sending or its own provider, not both
• Watch out: the self-hosted version is a separate license whose dollar price couldn't be read

AcelleMail

• You host and maintain it yourself; the price covers the software, not servers, SMTP sending or deliverability.
• Updates and support are included for 6 months only; the pricing page does not state what renewal costs.
• The Regular License covers a single domain and one end product and does not allow charging end users for access.
• Prices exclude VAT or GST, which is added at checkout.

Mailcoach

• There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
• Each team must choose either Mailcoach's sending or its own provider, not both.
• The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
• The pricing page names no sign-up forms or landing page builder among its features.

AcelleMail

Campaign builder

A drag-and-drop editor with more than 100 templates, A/B testing, scheduling and spintax for email campaigns. The same builder is listed for landing pages and signup forms.

Marketing automation

Trigger-based workflows, drip series, behavioral targeting, RSS-to-email and birthday emails.

List management

Mass import, advanced segmentation, tags, embeddable signup forms and double opt-in.

Deliverability tools

SPF, DKIM and DMARC setup, IP warmup, spam scoring, click maps and real-time analytics.

Bring your own sending service

Sends through Amazon SES, SendGrid, SparkPost, Mailgun, Postmark, Elastic Email or your own SMTP server, so sending costs are paid to that provider.

Multi-tenant SaaS mode

On the Extended License, separate customer workspaces, subscription plans, payment gateways and white-label branding for running an email service of your own.

Mailcoach

Campaigns

Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.

Automations

Workflows for onboarding, lead nurturing and other sequences, built without code.

Transactional email

Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.

Unlimited contacts

Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.

Bring your own provider

Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.

EU hosting and GDPR

Data is stored encrypted in the EU, and open and click tracking can be switched off.

AcelleMail

• Regular License$80

  one-time

  Full PHP source for one end product on a single domain. Unlimited subscribers and emails, 6 months of updates and support. You host it; no charging end users.

• Extended License$199

  one-time

  Everything in Regular, plus multi-tenant user management, built-in subscription plans and billing, and white-label branding, so you can charge customers.

Mailcoach

• Pay as you go$9.99

  per month with 2,000 emails, plus $0.002 per extra email

  Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.