Advanced Web Ranking vs Dragon Metrics (2026): which should you pick?

Pick Advanced Web Ranking if

• Fits if you're an agency and want every colleague and client project on one account
• Works for tracking rankings on Bing, YouTube, Amazon or Baidu as well as Google

Look elsewhere if

• Pricey if you're one person with one site, as the smallest plan is $139 a month
• Skip it if you need the API, Looker Studio or white-label reports on a budget, as they start at $279
• Tight if you track lots of devices and cities, since each one uses keyword units again
• Watch out: BigQuery and automated exports start at Enterprise, $699, and SSO only comes with Ent Plus after a demo
• Watch out: Pro gets 1 forecast per project, and on-demand updates within an hour start at Agency

Pick Dragon Metrics if

• Fits if you do SEO in China, Korea or Japan as well as on Google
• Works for agencies tracking many cities, languages and engines, with white-label reports from Basic

Look elsewhere if

• Pricey if you need daily rankings, which cost $50 to $250 a month extra on Starter to Standard
• Tight if you want the API, white label or Looker Studio on Starter, which has none of them
• Skip it if Naver research matters and your budget stops short of Standard at $415
• Watch out: each mix of keyword, engine, place, language and device counts as one keyword against the limit
• Watch out: the trial stops at 200 keywords, and onboarding with an account manager comes only with yearly plans

Advanced Web Ranking

• Plan sizes are in weekly keyword units: a keyword checked daily uses 7, and each extra device or location counts again.
• The developer API, Looker Studio and white-label reports start at Agency, $279 a month.
• BigQuery and automated CSV exports start at Enterprise; SSO comes only with Ent Plus 50k, sold after a demo.
• All plans carry a 30-day money-back guarantee, and trial data is kept for 14 days after the trial ends.

Dragon Metrics

• Listed prices cover weekly rank updates; daily updates cost $50, $100 or $250 a month more on Starter, Basic and Standard.
• Each mix of keyword, search engine, location, language and device counts as one keyword against the plan's limit.
• Starter has no API access, white-labeled reports or Looker Studio connectors, and Naver keyword research starts at Standard.
• There is no free plan; the trial has every feature but only 200 tracked keywords. Onboarding with an account manager comes with annual plans.

Advanced Web Ranking

Rank tracking on many engines

Track organic, SERP feature and sponsored rankings on desktop and mobile in Google, Bing, Yahoo, YouTube, Amazon, Naver and Baidu, down to city level.

AI visibility tracking

Follows citations and mentions in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, compared across up to 50 competitor domains.

Flexible update schedules

Keywords update daily, weekly, every two weeks, monthly or on demand; Agency and higher plans get on-demand updates within an hour.

SERP analysis

Pixel position and above-the-fold checks, CTR trends, the saved HTML of each results page, cannibalization checks and title change alerts.

Forecasting and market share

SEO forecasts (one per project on Pro, unlimited from Agency), market share, visibility and traffic estimates against competitors.

Reports and white label

Shareable reports and ready-made dashboards on every plan; custom dashboards and white-label reports on your own domain from Agency.

Dragon Metrics

Rank tracking on 8 search engines

Tracks Google, Bing, Yahoo, Baidu, Naver, Sogou, Daum and Seznam, on mobile and in over 100,000 local areas, with more than 30 SERP features and 12 ranking reports.

Tools for China, Korea and Japan

Baidu and Naver keyword research and search volumes, a database of over 23 million Baidu results and a multilingual interface, alongside Google research.

Site auditor and indexation tracking

Crawls checked for 70+ technical issues with fix guides, including JavaScript rendering and Core Web Vitals, plus tracking of which URLs Google has indexed.

Competitor discovery and keyword gap

Finds the 50 highest-ranking sites for each engine, location and tag, shows keywords competitors rank for that you do not, and looks up any site in a 500M-result Google database.

Report Builder

Drag-and-drop custom reports shared on a white-labeled domain, scheduled Excel exports and custom alerts; white labeling starts at Basic.

Search Console and Analytics data

Pulls up to 50,000 Search Console keywords per campaign each day and 25+ Google Analytics reports, with ROI forecasting from ranking changes.

Advanced Web Ranking

• Pro$139

  per month for 7,000 weekly keyword units, billed monthly

  Unlimited users and projects, local and mobile rankings, AI visibility, SERP features, 1 forecast per project. A keyword checked daily uses 7 units.

• Agency$279

  per month for 14,500 weekly keyword units, billed monthly

  Adds unlimited forecasts, 1-hour on-demand updates, custom dashboards and reports, white-label reports, Looker Studio and the developer API.

• Enterprise$699

  per month for 35,500 weekly keyword units, billed monthly

  Adds unlimited scheduled reports, cross-project reports, the BigQuery connector, automated CSV exports, training and migration support.

• Ent Plus 50k$980

  per month for 50,000 weekly keyword units

  Sold after a demo: keyword research add-on, SSO, custom MSAs and SLAs, security audits and a dedicated account manager. Larger plans are quoted.

Dragon Metrics

• Starter$82

  per month for 1,000 keywords, billed yearly ($99 billed monthly)

  5 campaigns, 3 users and 200,000 URLs crawled a month, with weekly rank updates. No API, white-labeled reports or Looker Studio connectors.

• Basic$207

  per month for 2,500 keywords, billed yearly ($249 billed monthly)

  20 campaigns, 5 users and 500,000 URLs crawled a month, adding the API, white-labeled reports and Looker Studio connectors.

• Standard$415

  per month for 5,000 keywords, billed yearly ($499 billed monthly)

  50 campaigns, 7 users and 1 million URLs crawled a month, adding Naver keyword research.

• Pro$624

  per month for 7,500 keywords, billed yearly ($749 billed monthly)

  30 campaigns, unlimited users and 750,000 URLs crawled a month.

• Enterprise$832

  per month for 10,000 keywords, billed yearly ($999 billed monthly)

  Unlimited campaigns and users, with 2 million URLs crawled a month.

• CustomCustom

  More than 10,000 keywords, quoted with volume discounts down to $0.01 per tracked keyword.

Advanced Web Ranking

• Annual discount

  10% off with yearly billing

  AWR's pricing page and help center say a yearly subscription is 10% cheaper than paying month to month.

Dragon Metrics

• Annual discount

  Two months free with yearly billing

  Dragon Metrics' pricing FAQ says annual subscriptions get a discount equal to 2 months free, shown as saving 17%: Starter is $82 a month yearly instead of $99.