Dragon Metrics vs SE Ranking (2026): which should you pick?
As of Oct 23, 2026, Dragon Metrics grades higher than SE Ranking: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Dragon Metrics grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dragon Metrics
Global SEO platform with rank tracking on Baidu, Naver and Google
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Which one is for you
Pick Dragon Metrics if
- Fits if you do SEO in China, Korea or Japan as well as on Google
- Works for agencies tracking many cities, languages and engines, with white-label reports from Basic
Look elsewhere if
- Pricey if you need daily rankings, which cost $50 to $250 a month extra on Starter to Standard
- Tight if you want the API, white label or Looker Studio on Starter, which has none of them
- Skip it if Naver research matters and your budget stops short of Standard at $415
- Watch out: each mix of keyword, engine, place, language and device counts as one keyword against the limit
- Watch out: the trial stops at 200 keywords, and onboarding with an account manager comes only with yearly plans
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
How we grade them
| 2.4GPADragon MetricsFair | 2.2GPASE RankingFair | |
|---|---|---|
| Value for money | CStarter is $82 a month billed yearly ($99 monthly) for 1,000 keywords, 5 campaigns and 3 users, mid-range for this category. But that's weekly rank updates; daily ones add $50 a month, which pushes it to the dear end. | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. |
| Free plan and trial | CNo free plan, but a 30-day trial with every feature and no credit card. It's capped at 200 tracked keywords. | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | BRank tracking on 8 engines in over 100,000 local areas, Baidu and Naver research, a site auditor with JavaScript rendering, competitor discovery, keyword gaps and a report builder. It covers the whole job, Asian engines included. | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | CNo rating on record. Every mix of keyword, engine, place, language and device counts as one keyword, so campaigns take some planning. | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | BWeb only, connected to Search Console, Google Analytics and Looker Studio, with an API from Basic. No desktop or phone app. | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
| Best for | SEO in China, Korea and Japan | tracking rankings across many client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dragon Metrics and SE Ranking. How we grade
Price against what you get
Dragon Metrics starts at $82 a month and scores 2.7 out of 4 on features, ease of use and platforms. SE Ranking starts at $103.20 a month and scores 2.7.
They score the same, and Dragon Metrics starts $21.20 a month lower. Of the other SEO tools on the chart, none scores higher than Dragon Metrics for less, and none scores higher than SE Ranking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Dragon Metrics | SE Ranking | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $82 per month for 1,000 keywords, billed yearly ($99 billed monthly) | $103.20 per month, billed annually ($129 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day free trial with every feature and 200 keywords, no credit card required | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day |
| Web | ||
| Made by | Dragon Metrics | SER Acquisition Inc. |
| Price read from | dragonmetrics.com | seranking.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Dragon Metrics
- Listed prices cover weekly rank updates; daily updates cost $50, $100 or $250 a month more on Starter, Basic and Standard.
- Each mix of keyword, search engine, location, language and device counts as one keyword against the plan's limit.
- Starter has no API access, white-labeled reports or Looker Studio connectors, and Naver keyword research starts at Standard.
- There is no free plan; the trial has every feature but only 200 tracked keywords. Onboarding with an account manager comes with annual plans.
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
Dragon Metrics
- Rank tracking on 8 search engines
- Tracks Google, Bing, Yahoo, Baidu, Naver, Sogou, Daum and Seznam, on mobile and in over 100,000 local areas, with more than 30 SERP features and 12 ranking reports.
- Tools for China, Korea and Japan
- Baidu and Naver keyword research and search volumes, a database of over 23 million Baidu results and a multilingual interface, alongside Google research.
- Site auditor and indexation tracking
- Crawls checked for 70+ technical issues with fix guides, including JavaScript rendering and Core Web Vitals, plus tracking of which URLs Google has indexed.
- Competitor discovery and keyword gap
- Finds the 50 highest-ranking sites for each engine, location and tag, shows keywords competitors rank for that you do not, and looks up any site in a 500M-result Google database.
- Report Builder
- Drag-and-drop custom reports shared on a white-labeled domain, scheduled Excel exports and custom alerts; white labeling starts at Basic.
- Search Console and Analytics data
- Pulls up to 50,000 Search Console keywords per campaign each day and 25+ Google Analytics reports, with ROI forecasting from ranking changes.
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Plans
Dragon Metrics
Starter$82
per month for 1,000 keywords, billed yearly ($99 billed monthly)
5 campaigns, 3 users and 200,000 URLs crawled a month, with weekly rank updates. No API, white-labeled reports or Looker Studio connectors.
Basic$207
per month for 2,500 keywords, billed yearly ($249 billed monthly)
20 campaigns, 5 users and 500,000 URLs crawled a month, adding the API, white-labeled reports and Looker Studio connectors.
Standard$415
per month for 5,000 keywords, billed yearly ($499 billed monthly)
50 campaigns, 7 users and 1 million URLs crawled a month, adding Naver keyword research.
Pro$624
per month for 7,500 keywords, billed yearly ($749 billed monthly)
30 campaigns, unlimited users and 750,000 URLs crawled a month.
Enterprise$832
per month for 10,000 keywords, billed yearly ($999 billed monthly)
Unlimited campaigns and users, with 2 million URLs crawled a month.
CustomCustom
More than 10,000 keywords, quoted with volume discounts down to $0.01 per tracked keyword.
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Ways to pay less
Dragon Metrics
- Annual discount
Two months free with yearly billing
Dragon Metrics' pricing FAQ says annual subscriptions get a discount equal to 2 months free, shown as saving 17%: Starter is $82 a month yearly instead of $99.
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Common questions
Which is cheaper, Dragon Metrics or SE Ranking?
As of Oct 23, 2026, Dragon Metrics is cheaper to start with: $82 a month, against $103.20 a month for SE Ranking. Dragon Metrics starts at $82 per month for 1,000 keywords, billed yearly ($99 billed monthly), and SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
Which has a free plan, Dragon Metrics or SE Ranking?
As of Oct 23, 2026, neither Dragon Metrics nor SE Ranking has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.