Authoritas vs Dragon Metrics (2026): which should you pick?

Pick Authoritas if

• Fits if you track rankings across many countries, devices and cities
• Works for one small site that can live on 1,000 rank credits a month

Look elsewhere if

• Pricey if you just need a few hundred keywords tracked, at $129 a month for 1 user
• Tight if you track one keyword in many places, as each place uses another credit
• Skip it if AI answer tracking is the point, since that's a separate product from $119 a month
• Watch out: the Platform API, BigQuery and Looker Studio templates are Enterprise only, at an unpublished price
• Watch out: the free account goes if you don't log in every 30 days, and going past your credits means upgrading

Pick Dragon Metrics if

• Fits if you do SEO in China, Korea or Japan as well as on Google
• Works for agencies tracking many cities, languages and engines, with white-label reports from Basic

Look elsewhere if

• Pricey if you need daily rankings, which cost $50 to $250 a month extra on Starter to Standard
• Tight if you want the API, white label or Looker Studio on Starter, which has none of them
• Skip it if Naver research matters and your budget stops short of Standard at $415
• Watch out: each mix of keyword, engine, place, language and device counts as one keyword against the limit
• Watch out: the trial stops at 200 keywords, and onboarding with an account manager comes only with yearly plans

Authoritas

• Every rank check uses credits: a new country, device or location for the same keyword costs another credit.
• AI search tracking is a separate product, from $119 a month for 2,000 prompt credits; search-grounded models need an Enterprise plan.
• To go past a plan's monthly credit allowance on the SEO platform you upgrade to the next tier.
• Platform API access, BigQuery and Looker Studio templates are listed as Enterprise features.

Dragon Metrics

• Listed prices cover weekly rank updates; daily updates cost $50, $100 or $250 a month more on Starter, Basic and Standard.
• Each mix of keyword, search engine, location, language and device counts as one keyword against the plan's limit.
• Starter has no API access, white-labeled reports or Looker Studio connectors, and Naver keyword research starts at Standard.
• There is no free plan; the trial has every feature but only 200 tracked keywords. Onboarding with an account manager comes with annual plans.

Authoritas

Rank tracking

Track keywords daily, weekly or monthly in Google, Bing and regional engines, by country, device and location, checked with a real browser.

Keyword research and market share

Keyword research plus Market Share and Visibility Explorer tools that compare your search visibility with competitors.

Content tools

Optimize existing pages, generate content with AI and research the questions consumers ask, with content gap analysis against competitors.

Technical SEO and backlinks

A website crawler with Core Web Vitals checks, backlink analysis using Majestic data, influencer discovery and link-building campaigns.

Reporting and APIs

Custom reports, dashboards, alerts and BigQuery export, plus a SERPs API, Platform API, content API and a Google Sheets add-on.

AI Search Platform

Tracks brand visibility, sentiment and citations on ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, DeepSeek and Bing.

Dragon Metrics

Rank tracking on 8 search engines

Tracks Google, Bing, Yahoo, Baidu, Naver, Sogou, Daum and Seznam, on mobile and in over 100,000 local areas, with more than 30 SERP features and 12 ranking reports.

Tools for China, Korea and Japan

Baidu and Naver keyword research and search volumes, a database of over 23 million Baidu results and a multilingual interface, alongside Google research.

Site auditor and indexation tracking

Crawls checked for 70+ technical issues with fix guides, including JavaScript rendering and Core Web Vitals, plus tracking of which URLs Google has indexed.

Competitor discovery and keyword gap

Finds the 50 highest-ranking sites for each engine, location and tag, shows keywords competitors rank for that you do not, and looks up any site in a 500M-result Google database.

Report Builder

Drag-and-drop custom reports shared on a white-labeled domain, scheduled Excel exports and custom alerts; white labeling starts at Basic.

Search Console and Analytics data

Pulls up to 50,000 Search Console keywords per campaign each day and 25+ Google Analytics reports, with ROI forecasting from ranking changes.

Authoritas

• Free$0

  2 domains, 1,000 keyword rank credits a month and 1 user, with the standard platform features.

• Essential$129

  per month for 15,000 rank credits, billed monthly

  5 domains and 1 user. 1 credit = 1 keyword checked once in one search engine, device and location, so 15,000 covers 500 keywords daily.

• Expert$599

  per month for 100,000 rank credits, billed monthly

  35 domains and 5 users; enough for about 3,300 keywords checked daily in one search engine setup.

• Business$899

  per month for 300,000 rank credits, billed monthly

  75 domains; enough for about 10,000 keywords checked daily in one search engine setup.

• EnterpriseCustom

  Custom credits and user limits, unlimited domains, Platform API, eCommerce integrations, BigQuery, Looker Studio templates and senior account managers.

Dragon Metrics

• Starter$82

  per month for 1,000 keywords, billed yearly ($99 billed monthly)

  5 campaigns, 3 users and 200,000 URLs crawled a month, with weekly rank updates. No API, white-labeled reports or Looker Studio connectors.

• Basic$207

  per month for 2,500 keywords, billed yearly ($249 billed monthly)

  20 campaigns, 5 users and 500,000 URLs crawled a month, adding the API, white-labeled reports and Looker Studio connectors.

• Standard$415

  per month for 5,000 keywords, billed yearly ($499 billed monthly)

  50 campaigns, 7 users and 1 million URLs crawled a month, adding Naver keyword research.

• Pro$624

  per month for 7,500 keywords, billed yearly ($749 billed monthly)

  30 campaigns, unlimited users and 750,000 URLs crawled a month.

• Enterprise$832

  per month for 10,000 keywords, billed yearly ($999 billed monthly)

  Unlimited campaigns and users, with 2 million URLs crawled a month.

• CustomCustom

  More than 10,000 keywords, quoted with volume discounts down to $0.01 per tracked keyword.

Authoritas

• Annual discount

  One month free with annual billing

  Authoritas says signing up for a year gives one month free: Essential is $1,419 a year instead of 12 × $129.

• Other savings

  20% off when adding the second platform

  Upgrading in-app from the SEO platform to the AI Search platform, or the other way, within the first 90 days takes 20% off the total cost.

Dragon Metrics

• Annual discount

  Two months free with yearly billing

  Dragon Metrics' pricing FAQ says annual subscriptions get a discount equal to 2 months free, shown as saving 17%: Starter is $82 a month yearly instead of $99.