Advice Local vs Moz Local (2026): which should you pick?
As of Oct 23, 2026, Moz Local grades higher than Advice Local: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Moz Local grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Advice Local
White-label listings platform that agencies resell as their own
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
Which one is for you
Pick Advice Local if
- Fits if you're an agency wanting to resell listings management under your own brand
- Works for SaaS platforms adding listings sync to their product through an API
Look elsewhere if
- Skip it if you're one business wanting to sign up yourself, as it's sold mainly to agencies and resellers
- Not for you if you want a price or a trial first, as each partner is quoted after a consultation
- Tight if you track rankings, as active listings include one keyword and add-ons go up to 9
- Watch out: extra keywords, AI data fixes and GPS listings are paid add-ons on top of listings management
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
How we grade them
| 1.8GPAAdvice LocalWeak | 2.0GPAMoz LocalFair | |
|---|---|---|
| Value for money | CNo price is published. Each partner gets a quote on a sales call after a consultation, based on locations and modules, so there's nothing to set against this category's $31 middle. It offers to match BrightLocal, Whitespark, Yext or Moz Local. | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. |
| Free plan and trial | FNothing free. There's no free plan or trial on record, only a consultation. | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. |
| Features | CListings sync to 40+ directories and the main aggregators, GPS and voice listings, Google profile protection, map-grid and organic rank tracking, an AI consistency score and citation cleanup. Gaps: rank tracking includes one keyword, and GPS listings and AI fixes are add-ons. | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. |
| Ease of use | CNo rating on record. It's set up as a partner account with your own branding and domain, then modules switched on client by client. | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It sends data to Google Business Profile, Foursquare, Data Axle, Neustar Localeze, Waze and TomTom, has an API, and a separate app for WordPress and Wix sites. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. |
| Best for | agencies reselling listings under their own brand | keeping one location's listings in sync |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Advice Local and Moz Local. How we grade
Where they differ
- Advice Local also covers AI search visibility.
- Moz Local also covers review collection.
At a glance
| Advice Local | Moz Local | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $16 per location / month, billed yearly ($20 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Advice Local | SEOMoz, Inc. |
| Price read from | Not confirmed | moz.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Advice Local
- There is no public rate card: each partner gets a quote after a consultation, based on locations and the modules enabled.
- It is sold mainly as a white-label platform for agencies and resellers; Advice Local does not contact their clients.
- Extra rank-tracking keywords, AI data fixes and GPS listings are paid add-ons on top of listings management.
- Local Listing Pro, a separate app for client WordPress and Wix sites, shows listing and citation data inside the website.
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Key features
Advice Local
- White-label listings management
- Syncs business details to 40+ core directories and major data aggregators from a dashboard that carries the agency's name, logo and domain.
- Aggregators, GPS and voice
- Sends data to Foursquare, Data Axle and Neustar Localeze, to Waze, TomTom and HERE Maps, and tests listings for Siri, Google Assistant and Alexa.
- Enhanced GBP tools
- Watches each client's Google Business Profile, rejects unwanted edits automatically and tracks the vendor's own GAS score.
- Local Rank Tracker
- Map-grid and organic rankings by keyword and location with white-label reports; one keyword is included with active listings, up to 9 as an add-on.
- AI Presence Amplifier
- A monthly AI Publisher Score for how consistently a client's details appear in ChatGPT, Gemini, Copilot and Perplexity, with fixes as a paid add-on.
- Citation cleanup and sales tools
- Finds duplicate and wrong listings, has staff submit to niche directories by hand, and offers an audit widget that turns website visitors into leads.
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Plans
Advice Local
Pricing could not be confirmed. See advicelocal.com.
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Ways to pay less
Advice Local
- Other savings
Price match against comparable platforms
The pricing page offers to match pricing for comparable services and terms from BrightLocal, Whitespark, Yext or Moz Local, reviewed in a consultation.
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Common questions
Which is cheaper, Advice Local or Moz Local?
As of Oct 23, 2026, Advice Local has no price we could confirm, and Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly).
Which has a free plan, Advice Local or Moz Local?
As of Oct 23, 2026, neither Advice Local nor Moz Local has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.