Algoroo vs SE Ranking (2026): which should you pick?

Pick Algoroo if

• Fits if your rankings just dropped and you want to see whether all of Google moved that day
• Works for sites ranking in Australia, with google.com.au beside google.com

Look elsewhere if

• Not for you if you want your own rankings tracked, as it doesn't do that at all
• Skip it if you need a market other than google.com or google.com.au
• Too light for real analysis, since the keyword set behind the score isn't published
• Watch out: the Weekly Winners and Losers sections have their data switched off and were empty when read
• Watch out: it's a web page only, with no app, API or integrations

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Algoroo

• It measures movement across its own keyword set; it does not track your site's keywords or positions.
• Only google.com and google.com.au are covered, on desktop and mobile.
• The keyword set is not published; the site describes it only as thousands of carefully selected keywords.
• The page has Weekly Winners and Losers headings, but their data calls are switched off and both lists were empty when read.

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

Algoroo

Daily roo score

Each day's ranking movement across the watched keywords, up and down, is summed into one figure; a high roo means unusually volatile results.

Color-coded timeline

Ordinary days stay green, while days with unusual movement turn orange or red, so a likely algorithm change stands out on the chart.

Google update notes

When Google discloses an algorithm update, Algoroo adds it as an annotation on the matching day of the chart.

Two markets, two devices

Switch the chart between google.com and google.com.au, and between desktop and mobile results.

Today's summary

A short note compares today's score with yesterday's and counts the days since the last orange or red spike.

History back to 2017

The data behind the google.com desktop chart starts in July 2017, so a current spike can be set against earlier updates.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

Algoroo

• Free$0

  Daily roo score and its history for google.com and google.com.au, on desktop and mobile results.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

Algoroo

No public discounts listed.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.