Amplitude vs Segment (2026): which should you pick?

Pick Amplitude if

• Fits if you're a startup that stays under 2M events a month and pays nothing
• Works for teams of any size, since every plan has unlimited seats

Look elsewhere if

• Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
• Not for you if you want a published price for experiment results and SSO, which start on Growth
• Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
• Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
• Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on

Pick Segment if

• Fits if you send the same customer events to many tools and want one pipeline
• Works for a team with a data person to set up and maintain tracking

Look elsewhere if

• Skip it if you want a price on the page, as both plans are quoted by sales
• Skip it if you only need traffic numbers, as this is a data pipeline
• Pricey if your user base grows, since cost scales with monthly tracked users
• Watch out: Protocols and AI predictions are add-ons on the Customer Data Pipeline plan

Amplitude

• Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
• Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
• Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
• Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.

Segment

• No prices are published: both plans use custom volume pricing and are quoted by sales.
• Cost scales with monthly tracked users rather than seats, which are unlimited.
• AI predictions and Protocols are add-ons on the Customer Data Pipeline plan, but included on the Customer Data Platform plan.
• A data warehouse is optional, but both plans can connect to one for enriching and syncing profiles.

Amplitude

Event-based product analytics

Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.

Session replay and heatmaps

Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.

Feature flags and experiments

Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.

In-app guides and surveys

Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.

AI agents and MCP

AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.

Audience syncs

Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.

Segment

Connections data pipeline

Collects first-party events from sources and routes them to 550+ destinations, including email, messaging tools and data warehouses.

Reverse ETL and functions

Reverse ETL, custom Functions and developer tools such as a public API let engineers move warehouse data and shape events in transit.

Unified profiles

On the Customer Data Platform plan, Unify resolves identities into profiles with traits, a Profile API and a profile explorer.

Audiences and journeys

Engage builds audiences and orchestrates journeys across channels from the unified profiles; AI audiences are included on that plan.

Data governance add-on

Protocols adds real-time validation and cleaning of incoming data. It is an add-on to the pipeline plan, not included by default.

Regional hosting

The comparison table lists Regional Segment, with EU or US data location, and HIPAA eligibility as available options.

Amplitude

• Free$0

  2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.

• Plus$900

  per year for up to 3M events a month

  First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.

• GrowthCustom

  Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.

• EnterpriseCustom

  Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.

Segment

Pricing could not be confirmed. See segment.com.

Amplitude

• Startups

  One free year of Growth for startups

  Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.

Segment

No public discounts listed.