Apple Business vs Yext (2026): which should you pick?
As of Oct 23, 2026, Apple Business grades higher than Yext: 2.8 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Apple Business grades higher on value for money and the free plan. Yext grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Apple Business
Free Apple portal for a business's place card on Apple Maps
Free
Which one is for you
Pick Apple Business if
- Fits if you want your Apple Maps place card correct and complete
- Works for brands that want their name and logo in Apple Mail, Wallet and Tap to Pay
Look elsewhere if
- Skip it if you need Google, Bing or Yelp too, as it covers Apple's apps only
- Watch out: Actions need Apple's approval, up to three working days, and show only on iOS or iPadOS 17.4 or later
- Watch out: features vary by country, and ads on Apple Maps are open only in the US and Canada
Pick Yext if
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Look elsewhere if
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
How we grade them
| 2.8GPAApple BusinessGood | 2.0GPAYextFair | |
|---|---|---|
| Value for money | AFree to start, with place cards, showcases, Actions, insights and brand tools at no cost. The paid extras, iCloud storage and AppleCare+ for Business, are for the device side and not needed for Maps. | CNo price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | AEverything a business needs for its Apple Maps place card is free, with nothing to pay unless you want more iCloud storage or AppleCare+ for devices. | FNothing free. There's no free plan and no trial on record, only a demo with the sales team. |
| Features | CPlace cards with holiday hours and details, showcases, Actions such as Reserve or Order, insights against competitors and brand logos in Mail and Wallet. The gap: it covers Apple's apps only, with Google, Bing and Yelp claimed separately. | BDirect listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. |
| Ease of use | CNo rating on record. You claim each location and fill in its place card, and Actions need Apple's approval, which can take up to three working days. | CNo rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. |
| Platforms and integrations | CA web portal that publishes only to Apple's own apps: Maps, Siri, Wallet and Mail. Actions show only on iOS or iPadOS 17.4 or later. | BWeb, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. |
| Best for | your place card on Apple Maps | listings for brands with hundreds of locations |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apple Business and Yext. How we grade
Where they differ
- Apple Business also covers reports.
- Yext also covers AI agents and AI search visibility.
In commonWebLocal listings
At a glance
| Apple Business | Yext | |
|---|---|---|
| Pricing | Free | Paid |
| Starts at | Free | Not published |
| Free plan | Free to start: place card customization on Apple Maps, showcases, Actions, insights and brand tools, with device management and 5GB of iCloud storage per user. | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Apple | Yext |
| Price read from | business.apple.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Apple Business
- It covers Apple Maps and other Apple apps only; Google, Bing and Yelp listings are claimed separately.
- Actions need Apple's approval, which can take up to three working days, and show only on iOS or iPadOS 17.4 or later.
- Feature availability varies by country, and ads on Apple Maps are open only to businesses in the US and Canada.
- The paid extras, iCloud storage from $0.99 per user a month and AppleCare+ for Business from $6.99 a month, are for the device side and not needed for Maps.
Yext
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Key features
Apple Business
- Place cards
- Set the name, category, hours including holiday hours, phone, website, photos, logo and details such as payment types, Wi-Fi and parking for each physical location.
- Showcases
- Publish seasonal items, offers or events on a location's place card, with a call-to-action button that links to the business's app or website.
- Actions
- Add buttons such as Menu, Reserve, Order or Tickets to a place card, created in the portal or through the brands API and approved by Apple first.
- Insights
- See how customers search for the business, how they interact with its place card, showcases and Actions, and how it compares with competitors.
- Brand identity across Apple apps
- Register a brand, including online-only businesses, and show its name and logo in Maps, Wallet, Siri, Branded Mail and Tap to Pay on iPhone.
- Ads on Apple Maps
- Paid ads that place a business in Apple Maps search results, with buttons to call or get directions, sold separately in the US and Canada only.
Yext
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Plans
Apple Business
Apple Business$0
Locations and place cards on Apple Maps, showcases, Actions, insights and brand identity, plus built-in device management and 5GB of storage per user.
Yext
Pricing could not be confirmed. See yext.com.
Common questions
Which is cheaper, Apple Business or Yext?
As of Oct 23, 2026, Apple Business is free, and Yext has no price we could confirm.
Which has a free plan, Apple Business or Yext?
As of Oct 23, 2026, only Apple Business has a free plan. Yext does not.
Which platforms do Apple Business and Yext run on?
As of Oct 23, 2026, only Yext lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.