Big Cartel vs Sellfy
We give Big Cartel a 2.8 GPA and Sellfy a 2.4, out of 4.0. Big Cartel grades higher on value for money and ease of use. Sellfy grades higher on features. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Big Cartel
Simple online store for artists, makers and independent sellers
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
How we grade them
| 2.8GPABig CartelGood | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | BPlatinum is $12 a month on yearly billing ($15 monthly) with your own domain, labels and stock tracking, which sits in the cheap quarter of this category. Prices are flat with no Big Cartel fee on sales, so you only pay your payment provider. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | CThe free Gold plan is a real shop, with card and PayPal checkout and sales tax handled, but it's 5 products, one template and no custom domain. You'll hit that fast. There's also a 7-day trial of Platinum. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | CIt does the basics well: physical and digital products, unlimited labels, stock tracking, in-person sales and print-on-demand apps. But it's a simple toolbox, Google Shopping is the one outside channel named, and the pricing pages don't say how many products paid plans allow. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | A4.74 from about 6,800 App Store ratings, among the best here. Pick a template, add your products and you're open. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Afterpay, Venmo, Google Shopping and Etsy imports, and Zapier's 7,000+ apps on Diamond. No desktop app, so not an A. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | artists and makers selling small runs | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Big Cartel and Sellfy. How we grade
Where they differ
- Big Cartel starts at $12 per month, billed annually ($15 billed monthly). Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
- Big Cartel has a free plan. Sellfy does not, though it has a free trial.
- Only Big Cartel lists iOS and Android apps.
- Big Cartel also covers inventory and shipping labels.
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
At a glance
| Big Cartel | Sellfy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12 per month, billed annually ($15 billed monthly) | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | Gold plan: 5 product listings, one template, card and PayPal checkout, sales tax autopilot and real-time stats, with no credit card required. Custom domains need a paid plan. | None |
| Free trial | 7-day free trial of Platinum | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Big Cartel, LLC | UAB Sellfy |
| Price read from | bigcartel.com | sellfy.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Big Cartel
- Artists, bands and makers selling merch or small runs of their own work
- Sellers with a small catalog who want a flat, low monthly price
- Shops that release limited product drops on a schedule
Sellfy
- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website
Worth knowing
Big Cartel
- The free Gold plan allows only 5 products and one template, with no custom domain.
- Abandoned-cart recovery, scheduled drops, automatic discounts and Zapier need Diamond at $30 a month, or $24 billed annually.
- The pricing pages do not state how many products Platinum and Diamond allow, beyond saying the paid plans add listings.
- Card and PayPal processing fees come from the payment provider; Big Cartel advertises flat monthly prices with no hidden fees.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Big Cartel
- Templates and shop design
- Start from a template in Big Cartel's free library and change the design without code. The free Gold plan is limited to the Cosmos template.
- Physical and digital products
- Sell physical goods and downloads with size and color variants, edit products in bulk and import listings from Etsy, Squarespace and Shopify.
- Shipping labels and tracking
- Print unlimited shipping labels with discounts of up to 90% on postage, track shipments and keep count of stock on the paid plans.
- Payments and in-person sales
- Take cards, wallets, Venmo, PayPal and Afterpay online, and sell in person by taking payments on a phone with the iOS and Android app.
- Apps, Zapier and promotions
- Install apps for print-on-demand and product reviews, run discounts and a Google Shopping connection, and on Diamond link 7,000+ apps through Zapier.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Big Cartel
Gold$0
5 product listings, the Cosmos template, size and color variants, card and PayPal checkout, automatic sales tax and real-time stats.
Platinum$12
per month, billed annually ($15 billed monthly)
Custom domain, physical and digital products, shipping labels and tracking, design changes, apps, in-person sales and inventory tracking.
Diamond$24
per month, billed annually ($30 billed monthly)
Adds abandoned-cart recovery, scheduled product drops, password-protected products, automatic discounts, Zapier and priority support.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Big Cartel
- Annual discount
Pay annually to save 20%
Platinum costs $144 a year ($12 a month) against $15 monthly, and Diamond $288 a year ($24 a month) against $30 monthly.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
