Binom vs Voluum (2026): which should you pick?
As of Nov 12, 2026, Voluum grades higher than Binom: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Binom grades higher on the free plan. Voluum grades higher on ease of use and platforms. They get the same grade on value for money and features.
Price, platforms and features side by side. The table says where each price was read and when.
Binom
Self-hosted and cloud tracker for affiliates and media buyers
Which one is for you
Pick Binom if
- Fits if you can run your own server and want to own your tracking data
- Works for media buyers who need to handle a lot of traffic
Look elsewhere if
- Not for you if you don't want to run a server: Binom v2 is self-hosted
- Pricey if you pick Cloud, at $299 a month for up to 2m traffic a day
- Watch out: the trial is 30 days on the card and 14 days in the FAQ, and the billing basis of the price is unclear
- Skip it if you need bot protection included, as Binom Protect is a separate $69 or $99 a month
Pick Voluum if
- Fits if you buy traffic and want a hosted tracker with ad-source cost sync
- Works for an agency that needs workspaces and technical account support
Look elsewhere if
- Skip it if you want to try it free, as no trial or free plan is stated
- Tight if you pass 20 campaigns or 1M events a month on Profit
- Not for you if you need cookieless tracking below the $479 Start-up plan
- Watch out: the page shows strikethrough deals with no end date, so $109 may be promotional
- Pricey if you pay monthly, or want Corporate at $3,999 a month, which shows an annual price only
How we grade them
| 1.6GPABinomWeak | 1.8GPAVoluumWeak | |
|---|---|---|
| Value for money | CSelf-hosted Binom v2 is $104 a month billed yearly ($149 monthly), between the middle ($74) and the dearer quarter ($125). Cloud is $299. | CProfit is $109 a month billed annually ($119 monthly), between the category's middle of $74 and the dearer quarter at $125. |
| Free plan and trial | DA 30-day trial is on the card and the FAQ says 14 days, and a card isn't mentioned either way. | FNo free plan and no trial stated on the pricing page. |
| Features | CTracking, reports, traffic management, teamwork and an API. Cloud is capped at 2m traffic a day. | CTracking, traffic rules, cost sync and anti-fraud, but cookieless tracking and longer data history wait on dearer plans, and events are capped. |
| Ease of use | DNo store rating on record. The main plan is a self-hosted license that runs on your own server. | CNo store rating on record. You connect ad sources, traffic sources and offers before reports mean anything. |
| Platforms and integrations | CWeb only, with no integrations listed on the listing, and an API. | BWeb only, with Facebook, Google and TikTok ad sources, BI exports to Looker, Power BI and Tableau, an API and MCP access. |
| Best for | a tracker for affiliates and media buyers | ad tracking for affiliates and media buyers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Binom and Voluum. How we grade
Price against what you get
Binom starts at $104 a month and scores 1.7 out of 4 on features, ease of use and platforms. Voluum starts at $109 a month and scores 2.3.
Voluum scores higher, and starts $5 a month higher: the question is whether the extra is worth that to you. Of the other affiliate and referral tools on the chart, 20 score higher than Binom for less, and 11 score higher than Voluum for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Binom is self-hostable, according to its own site.
At a glance
| Binom | Voluum | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $104 per month, billed yearly ($149 billed monthly) | $109 per month, billed annually ($119 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day trial on the Binom v2 card; the FAQ says 14 days, extendable to 30 | None listed |
| Web | ||
| Made by | Binom | Voluum |
| Price read from | binom.org | voluum.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Binom
- The page's Monthly/Yearly toggle shows $149 and $104 for Binom v2 with a 30% saving; the default view could not be confirmed as monthly or yearly.
- The cloud plan is capped at 2m traffic a day and its billing basis is not shown.
- Binom Protect, a separate bot-protection product, is $69 or $99 a month with its own 14-day trial.
- The site says it will install the tracker on your server for free.
Voluum
- The page shows Black Month deals with strikethrough prices: $119 against $109 for Profit. It gives no end date in the text, so the annual price may be promotional.
- Each plan has a cap on events; ten impressions count as one event.
- No free trial is stated on the pricing page.
- The Corporate plan shows only an annual-billing price, and its event limit was not read.
Key features
Binom
- Tracking
- Tracks 30-plus click metrics and 30 events and tokens, and receives postbacks from affiliate networks.
- Reports
- Reports with up to 5 grouping levels, and statistics by campaign group and across campaigns.
- Traffic management
- Paths, rules, rotations and built-in cloaking and bot detection to control where traffic goes.
- Teamwork
- Access rights for campaigns and statistics, with no limit on additional users.
- Own your data
- On the self-hosted version the data sits on your own server, with no volume or storage limit.
- API
- The site lists an advanced API for any action in the tracker, including a Click API.
Voluum
- Campaign tracking
- Tracks visits, clicks, conversions and impressions, with a count of events included in each plan.
- Traffic distribution
- Rule-based distribution on all plans, with AI-driven traffic distribution described on every tier.
- Auto-rules and integrations
- Syncs costs and sets auto-rules with ad sources such as Facebook Ads, Google Ads and TikTok, with included ad spend that grows by plan.
- Anti-fraud and cookieless tracking
- An Anti-Fraud Kit on every plan flags suspicious traffic; cookieless tracking starts on the Start-up plan.
- Reporting
- Big Data Reports by email, shared reports and scheduled reports for Looker, Power BI and Tableau on higher plans.
- MCP access
- Voluum MCP is included with a daily request cap that rises by plan, from 20 requests a day on Profit.
Plans
Binom
Binom v2$104
per month, billed yearly ($149 billed monthly)
Self-hosted license: traffic up to 260m a day, unlimited users and domains, lifetime data retention. Extra license $52.
Binom Cloud$299
per month, billing basis not shown
Hosted for you with auto installation, up to 2m traffic a day, unlimited users and domains. Extra license $149.
Voluum
Profit$109
per month, billed annually ($119 billed monthly)
20 active campaigns, up to 1M events, 6 months of data, 3 workspaces, standard API. Individual tab.
Scale$279
per month, billed annually ($299 billed monthly)
60 active campaigns, up to 5M events, 12 months of data, 5 workspaces. Individual tab.
Start-up$479
per month, billed annually ($539 billed monthly)
100 active campaigns, up to 10M events, cookieless tracking, 10 workspaces, 2 additional users.
Agency$759
per month, billed annually ($799 billed monthly)
Business tab: 25M events, 18 months of data, technical account management, 5 additional users.
Enterprise$1,539
per month, billed annually ($1,599 billed monthly)
Business tab: 60M events, 24 months of data, 1h support SLA, extended API, 10 additional users and 40 workspaces.
Corporate$3,999
per month, billed annually
Top Business tab plan; no monthly-billing price is shown.
Ways to pay less
Binom
- Annual discount
30% off with yearly billing
The pricing page's toggle labels the yearly option as saving 30% on Binom v2.
Voluum
- Annual discount
Annual billing is cheaper than monthly
The pricing page lists a lower per-month price when billed annually, for example Scale at $279 against $299 billed monthly.
Common questions
Which is cheaper, Binom or Voluum?
As of Nov 12, 2026, Binom is cheaper to start with: $104 a month, against $109 a month for Voluum. Binom starts at $104 per month, billed yearly ($149 billed monthly), and Voluum starts at $109 per month, billed annually ($119 billed monthly).
Which has a free plan, Binom or Voluum?
As of Nov 12, 2026, neither Binom nor Voluum has a free plan. Binom has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.