RedTrack vs Voluum (2026): which should you pick?
As of Nov 12, 2026, RedTrack grades higher than Voluum: 2.4 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
RedTrack grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
RedTrack
Ad and affiliate tracking with conversion API and spend sync
Which one is for you
Pick RedTrack if
- Fits if you run paid traffic and want server-side tracking tied to ad spend
- Works for an ecommerce store that wants free conversion API relay
Look elsewhere if
- Tight if you want more than the free Relay: one store, one user and no multi-touch attribution
- Watch out: the page shows Black Friday pricing, 30% off, with no end date
- Pricey if you pass your event limit: affiliate plans meter events, with overage at $0.025 per 1K on Enterprise
- Skip it if you want affiliate tracking free, as Relay is for ecommerce only
Pick Voluum if
- Fits if you buy traffic and want a hosted tracker with ad-source cost sync
- Works for an agency that needs workspaces and technical account support
Look elsewhere if
- Skip it if you want to try it free, as no trial or free plan is stated
- Tight if you pass 20 campaigns or 1M events a month on Profit
- Not for you if you need cookieless tracking below the $479 Start-up plan
- Watch out: the page shows strikethrough deals with no end date, so $109 may be promotional
- Pricey if you pay monthly, or want Corporate at $3,999 a month, which shows an annual price only
How we grade them
| 2.4GPARedTrackFair | 1.8GPAVoluumWeak | |
|---|---|---|
| Value for money | CThe affiliate Solo plan is $118 a month billed yearly ($169 monthly), between the middle ($74) and the dearer quarter ($125). Brand starts at $69. | CProfit is $109 a month billed annually ($119 monthly), between the category's middle of $74 and the dearer quarter at $125. |
| Free plan and trial | CFree Relay plan is for one ecommerce store, with last-click only. Paid plans have a 14-day trial. | FNo free plan and no trial stated on the pricing page. |
| Features | BServer-side tracking, conversion API, cost and revenue sync, rules, MCP and API. The listing shows no gap in the core work, only plan limits. | CTracking, traffic rules, cost sync and anti-fraud, but cookieless tracking and longer data history wait on dearer plans, and events are capped. |
| Ease of use | CNo store rating on record. You set up tracking, ad accounts and rules. | CNo store rating on record. You connect ad sources, traffic sources and offers before reports mean anything. |
| Platforms and integrations | BWeb only, with 8 integrations plus MCP and API. | BWeb only, with Facebook, Google and TikTok ad sources, BI exports to Looker, Power BI and Tableau, an API and MCP access. |
| Best for | ad and affiliate tracking with server-side conversions | ad tracking for affiliates and media buyers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: RedTrack and Voluum. How we grade
Price against what you get
RedTrack starts at $20.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Voluum starts at $109 a month and scores 2.3.
RedTrack scores higher and starts $88.17 a month lower. Of the other affiliate and referral tools on the chart, none scores higher than RedTrack for less, and 11 score higher than Voluum for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- RedTrack also covers dashboards.
At a glance
| RedTrack | Voluum | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $69 per month at the $250K tier, billed annually (Brand, ecommerce) | $109 per month, billed annually ($119 billed monthly) |
| Free plan | Relay, for ecommerce: free server-side CAPI and store order sync for one store, with UTM-based last-click attribution. | None |
| Free trial | 14-day free trial on the paid plans | None listed |
| Web | ||
| Made by | RedTrack | Voluum |
| Price read from | redtrack.io | voluum.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
RedTrack
- The page shows Black Friday pricing, 30% off the 12-month price, with no end date stated. It says the price holds at renewal.
- Affiliate plans meter tracked events per month; the Enterprise plan lists overage at $0.025 per 1K events.
- Ecommerce prices shown are for the $250K annual revenue tier and rise with tracked revenue; an Agency plan at $419 a month billed annually is also listed.
- The free Relay plan has no multi-touch attribution, ad-level spend sync or live chat.
Voluum
- The page shows Black Month deals with strikethrough prices: $119 against $109 for Profit. It gives no end date in the text, so the annual price may be promotional.
- Each plan has a cap on events; ten impressions count as one event.
- No free trial is stated on the pricing page.
- The Corporate plan shows only an annual-billing price, and its event limit was not read.
Key features
RedTrack
- Server-side tracking
- Captures clicks and sub-IDs server-side, with redirect and direct tracking and cookieless tracking on every paid plan.
- Conversion API
- Sends conversions back to Meta, Google, TikTok, Snapchat, Microsoft/Bing, X, Pinterest and OpenAI Ads, or forwards S2S postbacks to other networks.
- Cost and revenue sync
- Pulls ad spend at ad level from platforms such as Meta, Google, TikTok, Taboola and Outbrain, at a rate that depends on the plan.
- Rules and Ads Manager
- Stop Rules pause losing ads on every plan, and Enterprise adds Scale Rules and bid and budget changes from Ads Manager.
- MCP and API
- API access to read data and create tracking links, plus an MCP connection for AI agents, on the paid plans.
- Store integrations
- Ecommerce plans sync orders from Shopify, WooCommerce, CartPanda, PrestaShop, Magento, Adobe Commerce and BigCommerce.
Voluum
- Campaign tracking
- Tracks visits, clicks, conversions and impressions, with a count of events included in each plan.
- Traffic distribution
- Rule-based distribution on all plans, with AI-driven traffic distribution described on every tier.
- Auto-rules and integrations
- Syncs costs and sets auto-rules with ad sources such as Facebook Ads, Google Ads and TikTok, with included ad spend that grows by plan.
- Anti-fraud and cookieless tracking
- An Anti-Fraud Kit on every plan flags suspicious traffic; cookieless tracking starts on the Start-up plan.
- Reporting
- Big Data Reports by email, shared reports and scheduled reports for Looker, Power BI and Tableau on higher plans.
- MCP access
- Voluum MCP is included with a daily request cap that rises by plan, from 20 requests a day on Profit.
Plans
RedTrack
Relay$0
Ecommerce only: one store, one user, UTM last-click attribution, free CAPI and store order sync, email support.
Brand$69
per month at the $250K tier, billed annually ($99 billed monthly)
Ecommerce: 3 stores, unlimited users, multi-touch attribution. Price rises with tracked revenue. Crossed-out price $99.
Solo$118
per month, billed annually ($169 billed monthly)
Affiliate and lead gen: 5M events a month, 1 user, ad spend sync every 60 minutes. Crossed-out price $169.
Team$279
per month, billed annually ($399 billed monthly)
20M events a month, 5 users (more at $29 a month each), spend sync every 30 minutes, Creative Analytics. Crossed-out $399.
Enterprise$699
per month, billed annually ($999 billed monthly)
75M events a month, 15 users, Scale Rules, Ads Manager controls, a dedicated account manager. Crossed-out $999.
CustomCustom
100M+ events a month and 25+ users, priced on the dimensions you name.
Voluum
Profit$109
per month, billed annually ($119 billed monthly)
20 active campaigns, up to 1M events, 6 months of data, 3 workspaces, standard API. Individual tab.
Scale$279
per month, billed annually ($299 billed monthly)
60 active campaigns, up to 5M events, 12 months of data, 5 workspaces. Individual tab.
Start-up$479
per month, billed annually ($539 billed monthly)
100 active campaigns, up to 10M events, cookieless tracking, 10 workspaces, 2 additional users.
Agency$759
per month, billed annually ($799 billed monthly)
Business tab: 25M events, 18 months of data, technical account management, 5 additional users.
Enterprise$1,539
per month, billed annually ($1,599 billed monthly)
Business tab: 60M events, 24 months of data, 1h support SLA, extended API, 10 additional users and 40 workspaces.
Corporate$3,999
per month, billed annually
Top Business tab plan; no monthly-billing price is shown.
Ways to pay less
RedTrack
- Annual discount
Annual billing saves about 30%
The pricing page shows each paid plan cheaper on annual billing than monthly, for example Solo at $118 a month billed yearly against $169 monthly.
Voluum
- Annual discount
Annual billing is cheaper than monthly
The pricing page lists a lower per-month price when billed annually, for example Scale at $279 against $299 billed monthly.
Common questions
Which is cheaper, RedTrack or Voluum?
As of Nov 12, 2026, RedTrack is cheaper to start with: $20.83 a month when paid by the year, against $109 a month for Voluum. RedTrack starts at $69 per month at the $250K tier, billed annually (Brand, ecommerce), and Voluum starts at $109 per month, billed annually ($119 billed monthly).
Which has a free plan, RedTrack or Voluum?
As of Nov 12, 2026, only RedTrack has a free plan. Voluum does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.