Braze vs Listrak (2026): which should you pick?
As of Nov 12, 2026, Braze and Listrak share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Braze grades higher, or platforms, where Listrak does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Braze if
- Fits if you message many people across email, push and SMS and have a team to run it
- Makes sense if you want one contract covering channels, data and AI
Look elsewhere if
- Not for you if you want a free plan, as Braze says it has none
- Skip it if you want a price before a sales call, since none is published
- Watch out: Action Credits are one pool, so a WhatsApp message costs 5 credits against 1 for an SMS
- Skip it if you run a small list, as the pages are written for big programs
- Watch out: which editions include single sign-on provisioning is not itemized
Pick Listrak if
- Fits if you run an online store on a big commerce platform
- Makes sense if you want email, popups and recommendations from one vendor
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Not for you if you want to try it free, since the site shows no plan or trial
- Watch out: it is aimed at retail, so other industries get fewer prebuilt integrations
- Skip it if you run a small list or a one-person shop
- Skip it if you want an app, as only the web platform is listed
How we grade them
| 2.0GPABrazeFair | 2.0GPAListrakFair | |
|---|---|---|
| Value for money | CNo price is published. A contract combines an edition, monthly active users, Action Credits and services, so there is no figure to set against what the category charges. | CNo price is published, and the old pricing address returns a page-not-found error. There is no figure to set against the category. |
| Free plan and trial | DNo free plan. A free trial is offered, but its length and whether it needs a card are not stated on the page. | FNo free plan or trial. The site points to a demo and an expert call. |
| Features | BEmail, push, SMS, WhatsApp and more, with journeys, a data platform and AI tools, across four editions. The listing shows no gap in the core job. | BUnified customer profile, journey orchestration, product recommendations, popups and landing pages. The listing shows no gap in the core job. |
| Ease of use | CWeb, sold through sales, with journeys and data to set up. No rating on record. | CSold through a demo, with a store and data to connect. No rating on record. |
| Platforms and integrations | CWeb only, with no integration list on record on the pages read, though SAML single sign-on is listed under trust. | BWeb only, with Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud connections. |
| Best for | large brands sending across many channels | retail brands sending lifecycle email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Braze and Listrak. How we grade
Where they differ
- Braze also covers whatsApp messaging and a/B testing.
- Listrak also covers popups.
In commonWebMarketing automationEmail campaignsSMS marketing
At a glance
| Braze | Listrak | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | Free trial offered; its terms are not stated on the pricing page | None listed |
| Web | ||
| Made by | Braze | Listrak |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Braze
- No prices are published; the contract combines an edition, monthly active users, Action Credits and services.
- Braze says it has no free plan, though trials, startup programs and entry plans exist through its team.
- Action Credits are one pool across channels; the page's example is 1 credit for an SMS and 5 for a WhatsApp message.
- SAML and single sign-on are listed under trust and infrastructure; which editions have provisioning is not itemized.
Listrak
- No pricing is published, and the old pricing address returns a page-not-found error.
- The site points buyers to a demo and an expert call, and shows no free plan or trial.
- The platform is aimed at retail, so other industries get fewer prebuilt integrations.
Key features
Braze
- Cross-channel messaging
- Email, push, SMS, MMS and RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners and content cards are all listed in every edition.
- Journey orchestration
- Campaigns and Canvases build multi-step journeys, with engagement testing and experimentation and frequency capping.
- Data platform
- Cloud data ingestion, custom data and catalogs, data transformation and zero-copy segmentation feed messaging from one customer profile.
- BrazeAI tools
- BrazeAI Operator, Agent Console, generative AI and a content optimizer are in every edition; predictive AI starts at Pro.
- Four Platform Editions
- Braze Go, Select, Pro and Enterprise add orchestration, security and provisioning, advanced AI and enterprise infrastructure.
Listrak
- Unified customer profile
- Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- Journey orchestration
- Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- Product recommendations
- AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- Popups and landing pages
- Targeted popups and landing pages for list growth, alongside website personalization.
- Ecommerce integrations
- Native links to Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud, plus loyalty, review and CDP tools.
Plans
Braze
Pricing could not be confirmed. See braze.com.
Listrak
Pricing could not be confirmed. See listrak.com.
Common questions
Which is cheaper, Braze or Listrak?
As of Nov 12, 2026, Braze has no price we could confirm, and Listrak has no price we could confirm.
Which has a free plan, Braze or Listrak?
As of Nov 12, 2026, neither Braze nor Listrak has a free plan. Braze has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.