Klaviyo vs Listrak (2026): which should you pick?
As of Nov 12, 2026, Klaviyo grades higher than Listrak: 2.4 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Klaviyo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Klaviyo
Email, text and push marketing built on online-store customer data
Free plan · from $20/mo
Which one is for you
Pick Klaviyo if
- Fits if you run a Shopify shop and want emails driven by what people buy
- Works for brands that want email and texts in the same flows, with revenue shown per campaign
Look elsewhere if
- Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
- Skip it if you just want a newsletter, as that's a lot of store tool to pay for
- Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
- Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
- Not for you if you want funnel and cohort reports without paying for the Personalization add-on
Pick Listrak if
- Fits if you run an online store on a big commerce platform
- Makes sense if you want email, popups and recommendations from one vendor
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Not for you if you want to try it free, since the site shows no plan or trial
- Watch out: it is aimed at retail, so other industries get fewer prebuilt integrations
- Skip it if you run a small list or a one-person shop
- Skip it if you want an app, as only the web platform is listed
How we grade them
| 2.4GPAKlaviyoFair | 2.0GPAListrakFair | |
|---|---|---|
| Value for money | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. | CNo price is published, and the old pricing address returns a page-not-found error. There is no figure to set against the category. |
| Free plan and trial | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. That's room to set up a new shop. Go over and sending stops until the next cycle or an upgrade. | FNo free plan or trial. The site points to a demo and an expert call. |
| Features | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. | BUnified customer profile, journey orchestration, product recommendations, popups and landing pages. The listing shows no gap in the core job. |
| Ease of use | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, with templates on every plan. | CSold through a demo, with a store and data to connect. No rating on record. |
| Platforms and integrations | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. | BWeb only, with Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud connections. |
| Best for | online stores that market from order data | retail brands sending lifecycle email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Klaviyo and Listrak. How we grade
Where they differ
- Klaviyo also covers forms and reports.
- Listrak also covers sMS marketing and popups.
In commonWebAI featuresMarketing automationEmail campaigns
At a glance
| Klaviyo | Listrak | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $20 per month for up to 500 active profiles, billed monthly | Not published |
| Free plan | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Klaviyo | Listrak |
| Price read from | klaviyo.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Listrak
- No pricing is published, and the old pricing address returns a page-not-found error.
- The site points buyers to a demo and an expert call, and shows no free plan or trial.
- The platform is aimed at retail, so other industries get fewer prebuilt integrations.
Key features
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Listrak
- Unified customer profile
- Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- Journey orchestration
- Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- Product recommendations
- AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- Popups and landing pages
- Targeted popups and landing pages for list growth, alongside website personalization.
- Ecommerce integrations
- Native links to Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud, plus loyalty, review and CDP tools.
Plans
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Listrak
Pricing could not be confirmed. See listrak.com.
Ways to pay less
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
Listrak
No public discounts listed.
Common questions
Which is cheaper, Klaviyo or Listrak?
As of Nov 12, 2026, Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly, and Listrak has no price we could confirm.
Which has a free plan, Klaviyo or Listrak?
As of Nov 12, 2026, only Klaviyo has a free plan. Listrak does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.